Client | Britvic |
---|---|
Language | English |
Running time | 30 seconds |
Product | |
Release date(s) | October 2004 (television) |
Country | United Kingdom |
Preceded by | Seal |
Followed by | Metaphor |
Pipes is a television advertisement in the United Kingdom for Tango Orange, which first aired in October 2004.
The advertisement was in the "You Know When You've Been Tango'd" campaign for the drink, which was revived in 2002. The thirty second clip shows a man wrapped in a carpet filled with oranges, balanced on top of five concrete pipes, with both the carpet and pipes attached to a string, which at the other end was attached to a sheet of grass.
A goat is shown eating the grass, to a point where the grass sheet moves, thus the string is broken and the carpet and pipes roll down a hill, until they hit a tree, with the man still inside, followed by the five concrete pipes quickly running into the carpet. The man crawls out the carpet as the "commentator" describes the event as "the hit of the whole fruit".
On 11 November 2004, Remembrance Day, the Advertising Standards Authority Watchdog banned the advertisement. [1] The watchdog took the rare step of acting before a formal decision was reached on whether the advert, for Tango, had breached industry rules. The watchdog, which received four complaints, feared children could copy the commercial and harm themselves. [1]
This meant that considered re runs of the adverts in the beginning of 2005 were cancelled.
Despite the immediate ban, the Broadcast Advertising Clearance Centre said it "strongly disagreed" that it could lead to accidents. [2] The disagreement came less than a month after the ASA took control for regulating broadcast advertising where previously it covered non broadcast only. The BACC said it was "surreal" by its nature because it featured a man wrapped in a carpet filled with oranges. [2] They went on to state; [2]
"The advert was not set on a building site or in any realistic setting that would suggest that the stunt was able to be copied or would normalise or condone the behaviour"
Britvic, which makes Tango, apologised for any offence caused by the advert, and promised not to show it again. [2] In July 2013, Womborse ranked the advert at #5 in their list "Banned: 7 of the Most Controversial Ads", [3] whilst in February 2014, The Mirror included it in their unordered list of "The 10 Most Controversial Commercials". [4]
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Tango is a soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.
Metro is the United Kingdom's highest-circulation freesheet tabloid newspaper. It is published in tabloid format by DMG Media. The newspaper is distributed from Monday to Friday mornings on trains and buses, and at railway/Underground stations, airports and hospitals across selected urban areas of England, Wales and Scotland. Copies are also handed out to pedestrians.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.
Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff. Many countries restrict the use of broadcast media to broadcast political messaging. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate in the process.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000.
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
"Happiness is a cigar called Hamlet" was an advertising campaign for Hamlet Cigars, which ran on television from 1966 until all tobacco advertising on television was banned in the UK in 1991. The campaign returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet."
Oasis is a non-carbonated bottled soft drink, a product of Orangina Schweppes. In the UK it is manufactured by the Coca-Cola EuroPacific Partners in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in the Republic of Ireland it is distributed by Coca-Cola HBC Ireland. It originated in France by Volvic in 1966 and initially distributed under the name 'Pulse', until flagging sales led to a rebrand and its current name 'Oasis' being introduced. The drink is described as a "fruit juice drink - with sugar and sweeteners". In May 2013, Oasis was imported to stores and supermarkets around the Ivory Coast, and by the end of 2013, Oasis was imported to stores and supermarkets around Madagascar.
HHCL was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal.
St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
Ultra Tune is an Australian automotive servicing and roadside assist franchise with 275+ centres, the second largest independent automotive servicing and repairer in Australia, as of 2019.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
TV advertisements by country refers to how television advertisements vary in different countries and regions.