The Pomegranate was a 2008 series of advertisements for a fictional mobile phone [1] which was created as a marketing campaign on behalf of the government of Nova Scotia. [2] The website advertising the product has comical features such as a harmonica, a coffee maker, a video projector, [3] live voice translator, [4] and a shaving razor. [5]
The Pomegranate phone was a campaign from Communications Nova Scotia's "Come to Life" initiative, the place branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received over three million visits from 195 countries and territories[ citation needed ] since its launch on September 30, 2008, and they are considering it to be very successful. [6]
Mass media include the diverse arrays of media that reach a large audience via mass communication.
Nova Scotia is a province of Canada, located on its east coast. It is one of the three Maritime provinces and most populous province in Atlantic Canada, with an estimated population of over 1 million as of 2024; it is also the second-most densely populated province in Canada, and second-smallest province by area. The province comprises the Nova Scotia peninsula and Cape Breton Island, as well as 3,800 other coastal islands. The province is connected to the rest of Canada by the Isthmus of Chignecto, on which the province's land border with New Brunswick is located.
A wireless network is a computer network that uses wireless data connections between network nodes. Wireless networking allows homes, telecommunications networks, and business installations to avoid the costly process of introducing cables into a building, or as a connection between various equipment locations. Admin telecommunications networks are generally implemented and administered using radio communication. This implementation takes place at the physical level (layer) of the OSI model network structure.
Surveillance is the monitoring of behavior, many activities, or information for the purpose of information gathering, influencing, managing, or directing. This can include observation from a distance by means of electronic equipment, such as closed-circuit television (CCTV), or interception of electronically transmitted information like Internet traffic. Increasingly, governments may also obtain consumer data through the purchase of online information, effectively expanding surveillance capabilities through commercially available digital records. It can also include simple technical methods, such as human intelligence gathering and postal interception.
Acadia was a colony of New France in northeastern North America which included parts of what are now the Maritime provinces, the Gaspé Peninsula and Maine to the Kennebec River.
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.
Internet access is a facility or service that provides connectivity for a computer, a computer network, or other network device to the Internet, and for individuals or organizations to access or use applications such as email and the World Wide Web. Internet access is offered for sale by an international hierarchy of Internet service providers (ISPs) using various networking technologies. At the retail level, many organizations, including municipal entities, also provide cost-free access to the general public. Types of connections range from fixed-line cable to mobile and satellite.
Mobile computing is human–computer interaction in which a computer is expected to be transported during normal usage and allow for transmission of data, which can include voice and video transmissions. Mobile computing involves mobile communication, mobile hardware, and mobile software. Communication issues include ad hoc networks and infrastructure networks as well as communication properties, protocols, data formats, and concrete technologies. Hardware includes mobile devices or device components. Mobile software deals with the characteristics and requirements of mobile applications.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
A Rich Internet Application is a web application that has many of the characteristics of desktop application software. The concept is closely related to a single-page application, and may allow the user interactive features such as drag and drop, background menu, WYSIWYG editing, etc. The concept was first introduced in 2002 by Macromedia to describe Macromedia Flash MX product. Throughout the 2000s, the term was generalized to describe browser-based applications developed with other competing browser plugin technologies including Java applets, Microsoft Silverlight.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
David Welch Pogue is an American technology and science writer and TV presenter, and correspondent for CBS News Sunday Morning.
Bragg Communications Inc., doing business as Eastlink, is a Canadian cable television and telecommunications company. The privately held company was founded in Nova Scotia in 1969 by the Bragg family, and has grown since through the amalgamation of several telecommunications companies.
Videotelephony is the use of audio and video for simultaneous two-way communication. Today, videotelephony is widespread. There are many terms to refer to videotelephony. Videophones are standalone devices for video calling. In the present day, devices like smartphones and computers are capable of video calling, reducing the demand for separate videophones. Videoconferencing implies group communication. Videoconferencing is used in telepresence, whose goal is to create the illusion that remote participants are in the same room.
MEO is a mobile and fixed telecommunications service and brand from Altice Portugal, managed by MEO - Serviços de Comunicações e Multimédia. The service was piloted in Lisbon in 2007 and was later extended to Porto and Castelo Branco.
The Samsung Instinct (SPH-M800) was an Internet-enabled smartphone designed and marketed by Samsung Mobile. It uses a Haptic touchscreen interface, and three touchscreen buttons. The Instinct, in addition to being a mobile phone, also functions as a camera phone, portable media player, text messenger, and a complete web browser and e-mail client. The email client allows for access to only the main inbox of any associated account – not to any subfolder. The folders for "drafts", "sent", "deleted", and "outbox" represent only messages originating from the phone.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A pomegranate is a fruit-bearing shrub or tree.
Etiquette in technology, colloquially referred to as netiquette, is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms, online chatting sites, web forums, and other online engagement websites. The rules of etiquette that apply when communicating over the Internet are different from these applied when communicating in person or by audio or video call. It is a social code that is used in all places where one can interact with other human beings via the Internet, including text messaging, email, online games, Internet forums, chat rooms, and many more. Although social etiquette in real life is ingrained into our social life, netiquette is a fairly recent concept.