Pomegranate (phone)

Last updated

The Pomegranate is a mobile phone created as a marketing campaign on behalf of the government of Nova Scotia. [1] The website advertising the product has comical features such as an harmonica, a coffee maker, a video projector, [2] live voice translator, [3] and a shaving razor. [4]

Contents

The Pomegranate phone was a campaign from Communications Nova Scotia's "Come to Life" initiative, the place branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries and territories[ citation needed ] since its launch on September 30, 2008, and they are considering it to be very successful. [5]

Related Research Articles

<span class="mw-page-title-main">Advertising</span> Form of communication for marketing, typically paid for

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.

<span class="mw-page-title-main">Mass media</span> Media technologies that intend to communicate with a large audience

Mass media refers to a diverse array of media that reach a large audience via mass communication.

<span class="mw-page-title-main">Nova Scotia</span> Province of Canada

Nova Scotia is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland."

<span class="mw-page-title-main">Wireless network</span> Computer network not fully connected by cables

A wireless network is a computer network that uses wireless data connections between network nodes. Wireless networking allows homes, telecommunications networks and business installations to avoid the costly process of introducing cables into a building, or as a connection between various equipment locations. Admin telecommunications networks are generally implemented and administered using radio communication. This implementation takes place at the physical level (layer) of the OSI model network structure.

<span class="mw-page-title-main">Surveillance</span> Monitoring something for the purposes of influencing, protecting, or suppressing it

Surveillance is the monitoring of behavior, many activities, or information for the purpose of information gathering, influencing, managing or directing. This can include observation from a distance by means of electronic equipment, such as closed-circuit television (CCTV), or interception of electronically transmitted information like Internet traffic. It can also include simple technical methods, such as human intelligence gathering and postal interception.

Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.

<span class="mw-page-title-main">Internet access</span> Individual connection to the Internet

Internet access is the ability of individuals and organizations to connect to the Internet using computer terminals, computers, and other devices; and to access services such as email and the World Wide Web. Internet access is sold by Internet service providers (ISPs) delivering connectivity at a wide range of data transfer rates via various networking technologies. Many organizations, including a growing number of municipal entities, also provide cost-free wireless access and landlines.

<span class="mw-page-title-main">Mi'kmaq</span> Indigenous ethnic group of eastern North America

The Mi'kmaq are a First Nations people of the Northeastern Woodlands, indigenous to the areas of Canada's Atlantic Provinces and the Gaspé Peninsula of Quebec as well as Native Americans in the northeastern region of Maine. The traditional national territory of the Mi'kmaq is named Miꞌkmaꞌki.

<span class="mw-page-title-main">Mobile computing</span> Human–computer interaction in which a computer is expected to be transported during normal usage

Mobile computing is human–computer interaction in which a computer is expected to be transported during normal usage and allow for transmission of data, which can include voice and video transmissions. Mobile computing involves mobile communication, mobile hardware, and mobile software. Communication issues include ad hoc networks and infrastructure networks as well as communication properties, protocols, data formats, and concrete technologies. Hardware includes mobile devices or device components. Mobile software deals with the characteristics and requirements of mobile applications.

Web accessibility, or eAccessibility, is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed. When sites are correctly designed, developed and edited, more users have equal access to information and functionality.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

<span class="mw-page-title-main">David Pogue</span> Technology writer, journalist and commentator (born 1963)

David Welch Pogue is an American technology and science writer and TV presenter, and correspondent for CBS News Sunday Morning.

<span class="mw-page-title-main">Eastlink (company)</span> Canadian cable television and telecommunications company

Eastlink is the operating name of Bragg Communications Inc., a Canadian cable television and telecommunications company. The privately held company was founded in Nova Scotia in 1969 by the Bragg family, and has grown since through the amalgamation of several telecommunications companies.

<span class="mw-page-title-main">Videotelephony</span> Real-time video communication

Videotelephony, also known as videoconferencing and video teleconferencing, is the two-way or multipoint reception and transmission of audio and video signals by people in different locations for real-time communication. A videophone is a telephone with a video camera and video display, capable of simultaneous video and audio communication. Videoconferencing implies the use of this technology for a group or organizational meeting rather than for individuals, in a videoconference. Telepresence may refer either to a high-quality videotelephony system or to meetup technology, which can go beyond video into robotics. Videoconferencing has also been called visual collaboration and is a type of groupware.

The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.

Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns. The company was founded in 1998 in Frankfurt, Germany, and was acquired by web portal AOL on May 15, 2007. The company was merged into the Oath Inc. brand, as a subsidiary of Verizon Communications.

<span class="mw-page-title-main">Samsung M800 Instinct</span> Smartphone by Samsung

The Samsung Instinct (SPH-M800) was an Internet-enabled smartphone designed and marketed by Samsung Mobile. It uses a Haptic touchscreen interface, and three touchscreen buttons. The Instinct, in addition to being a mobile phone, also functions as a camera phone, portable media player, text messenger, and a complete web browser and e-mail client. The email client allows for access to only the main inbox of any associated account – not to any subfolder. The folders for "drafts", "sent", "deleted", and "outbox" represent only messages originating from the phone.

<span class="mw-page-title-main">Social media marketing</span> Use of social media platforms and websites to promote a product or service

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

A pomegranate is a fruit-bearing shrub or tree.

References

  1. "Nova Scotia Web Ad is Viral Hit". NPR.org.
  2. "First Look: Samsung's Galaxy Beam Android Phone with a Built-In Projector".
  3. "Fat Duck Tech".
  4. "The Shave Mobile: For the Hairy Multi-Tasker". Weird Asia News. 28 April 2010.
  5. Milian, Mark (October 30, 2008). "Pomegranate phone? Nova Scotia ad budget goes to cellphone concept video". latimesblogs.latimes.com. Photo by Nova Scotia's "Come to Life.". Archived from the original on May 21, 2014. Retrieved November 11, 2008.

Books