Pop-Up Magazine

Last updated
Pop-Up Magazine
Company typeLive magazine
Founded2009
FoundersDouglas McGray
Lauren Smith
Derek Fagerstrom
Evan Ratliff
Maili Holiman
Headquarters
San Francisco, California
,
United States
Parent Emerson Collective
Website popupmagazine.com

Pop-Up Magazine was a live performance magazine. Its shows typically featured multimedia stories performed on stage by writers, radio producers, photographers, filmmakers, and musicians.

Contents

Pop-Up Magazine events were produced two to three times a year. [1] The shows usually contained an average of 12 short stories, with production running approximately 100 minutes. Events were not live-streamed or recorded for later viewing. [2]

Pop-Up Magazine shut down its operations in 2023. [3]

History

Pop-Up Magazine was founded in San Francisco in 2009 [4] by Douglas McGray, Lauren Smith, Derek Fagerstrom, [5] Evan Ratliff, and Maili Holiman. [6]

McGray says the idea for the show came from trying to get different kinds of storytellers and artists together in the same room. "Filmmakers have their film openings, artists will have gallery openings, and writers will have their readings. And we're never at the same things together. We thought about the idea of a live magazine as a way to bring these different communities together and bring their communities of fans together." [2]

The first Pop-Up Magazine show took place in 2009 at the 360-seat Brava Theater in San Francisco's Mission District. In 2010 Pop-Up Magazine grew to a 900-seat auditorium, and the audience reached 2,600 in 2011.

Pop-Up Magazine went on its first national tour in 2015, with stops in San Francisco, Los Angeles, Portland, Seattle, Chicago, and New York City [7] The show toured again in the spring of 2016, before a live audience of 10,000 people, in New York City, Los Angeles, San Francisco, and Oakland. [8]

In 2021, Pop-Up Magazine released its "Sidewalk Issue," which featured art installations interspersed throughout Los Angeles, Brooklyn, and the Hayes Valley neighborhood of San Francisco. Exhibits included murals, graphic novels, and vending machines that dispensed prints of commissioned artwork. [9]

In 2023, Pop-Up Magazine announced that it would shut down operations, citing economic distress caused by the COVID-19 pandemic. [10] The magazine held its farewell tour in 2023, with stops in San Francisco, Los Angeles and New York. [11]

Collaborations

Pop-Up Magazine occasionally partnered with organizations and public figures for special performances outside its own tours. In 2011, they collaborated with SFMOMA for a show about wine [12] and ESPN the Magazine [13] for a show about sports. In 2013, they produced a night of stories and live music inspired by Beck's Song Reader , a collection of sheet music written by Beck and published by McSweeneys. [14] In 2015, they curated Session 8 of TED2015 in Vancouver, producing 11 stories performed on TED's main stage. [15]

Past contributors

References

  1. ↑ Bech, Lene (April 2015). "The power of Pop-Up Magazine's live journalism". Columbia Journalism Review. Retrieved 2016-03-22.
  2. 1 2 "No Recording Allowed At Pop-Up Magazine Shows". NPR.org. November 21, 2011. Retrieved 2016-04-13.
  3. ↑ "Live Multimedia Storytelling Show Pop-Up Magazine Calls It Quits". sfstandard.com. 2023-01-05. Retrieved 2026-01-24.
  4. ↑ Carroll, Jon (October 12, 2015). "Here today, gone already: It's 'Pop-Up Magazine'!". San Francisco Chronicle.
  5. ↑ Mason, Laura (February 23, 2011). "Bay Area Power Couples: Derek Fagerstrom & Lauren Smith of Pop-Up Magazine and The Curiosity Shoppe". 7x7.
  6. ↑ LaCroix, Jeremy (November 9, 2010). "Three Questions With Maili Holiman, DD, Pop Up Magazine". SPD.
  7. ↑ Richards, Kathleen (September 1, 2015). "Tickets for Pop-Up Magazine Go on Sale Today". The Stranger.
  8. ↑ Shin, Nara (March 21, 2016). "Pop-Up Magazine Tour". Cool Hunting. Retrieved 2016-03-22.
  9. ↑ Mojadad, Ida (2021-06-04). "A multimedia magazine embedded in the streets of Hayes Valley". San Francisco Examiner. Retrieved 2026-01-25.
  10. ↑ "Pop-Up Magazine / Thank you". www.popupmagazine.com. Retrieved 2026-01-25.
  11. ↑ "Pop-Up Magazine: One More Time". Pop-Up Magazine.com. February 1, 2023. Retrieved September 18, 2023.
  12. ↑ Kauffman, Jonathan. "Sidebar: SFMOMA's Live Pop-Up Magazine Looks at Wine". sfweekly.com.
  13. ↑ "Pop-Up: The Magazine You Can't Hold Comes to New York City". wnyc.org.
  14. ↑ "Pop-Up Magazine's "The Song Reader Issue" Celebrates Music Written, Remembered, and Reinvented". kqed.org.
  15. ↑ "Pop-Up Magazine: The engrossing talks of Session 8 of TED2015". ted.com. 19 March 2015.
  16. 1 2 Vankin, Deborah (November 17, 2014). "Pop-Up Magazine: Live storytelling with no digital footprint". LA Times.
  17. ↑ "Pop-Up Magazine". Town Hall Seattle. Retrieved 2016-03-22.
  18. ↑ Walters, Pat. "Work: Pop-Up Magazine". patwalters.net. Retrieved March 22, 2016.
  19. 1 2 3 Henriksen, Erik (October 19, 2015). "Win Tickets to Pop-Up Magazine's Portland Show!". Portland Mercury. Retrieved 2016-03-22.
  20. ↑ Odio, Jesy (October 30, 2014). "Pop-Up Magazine (Actually a Live Performance) Comes to L.A." Los Angeles Magazine. Retrieved 2016-03-22.
  21. ↑ Druckman, Charlotte (2016-04-08). "An Herby Persian Frittata From Michael Pollan's Chef Teacher". The New York Times. ISSN   0362-4331 . Retrieved 2016-04-13.
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