Pop Crave

Last updated

Pop Crave
Pop Crave logo.png
Available inEnglish
Created byWill Cosme
URL popcrave.com
CommercialYes
LaunchedDecember 2015;9 years ago (2015-12)
Current statusActive
X information
Handle @PopCrave
Followers2 million
Last updated: June 24, 2025

Pop Crave is a media and news company, founded by Will Cosme in December 2015 and headquartered in Miami, Florida. [1] The company is known for posting celebrity news and updates to its Twitter account, which often go viral due to how often and quickly the outlet can publish posts. [2] As of May 2025, Pop Crave has a total of 2 million followers on X.

Contents

Background

Pop Crave offers entertainment and celebrity news in the form of short snippets posted to their social media accounts, taking advantage of the ability to post to such platforms quickly and consistently. Their posts predominately cater towards the online "Stan Twitter" community, often celebrating notable pop culture anniversaries or celebrity birthdays alongside chart data and breaking news. The account also aggregates headlines from other sources as part of their reporting, often tagging the original publication or linking back to the initial article. [3] [4]

Pop Crave's social media accounts were first created by Will Cosme in December 2015 under the name PopCultureShady, later relaunching in 2016 under its current name. [2] The account primarily focused on music updates, such as new releases and streaming data, but would later expand to cover wider pop culture topics including film and television and trending news topics. [5]

Cosme has since engaged a small number of volunteer editors to assist in posting and has launched a functional news site for the outlet to provide longer-form pop culture stories, highlight trending news and provide exclusive celebrity interviews. [5] [6] [1]

Notable coverage

Journalists have noted that despite the lack of original content or interest in political reporting from Pop Crave, the account highlights the way Generation Z has turned to seeking news coverage from social and alternative media platforms. [7] [8] [9]

A tweet from Pop Crave reporting on Live Nation Entertainment's decision to stop obscuring hidden ticketing fees in response to pressure from Joe Biden was quote-tweeted by his official presidential campaign Twitter account, prompting Pop Crave to respond "Thank you, Mr. President." [2]

Rolling Stone and Yahoo! Finance have highlighted Pop Crave for breaking down the genesis and importance of streaming numbers in the music industry. [10] [11]

Influence

The large following of Pop Crave has led to the creation of similar celebrity update accounts, most notably the anonymously run Pop Base, which launched in July 2019 and has been able to amass a comparable following of 1.7 million followers on X. [2] Pop Crave and its main competitor Pop Base have gained recognition not only for their content but also for instances of viral misinformation. Both are currently ranked among the Top 200 most community-noted accounts on X. [12]

Pop Crave's success has led to the creation of multiple satirical parody accounts, one of which, named Poo Crave, on occasion caused confusion amongst readers who believed their posts were indeed news stories from the official account. [13]

Pope Crave

Following the success of Conclave (2024), a fan account called Pope Crave was created in December 2024. After the death of Pope Francis in April 2025, the account started posting about the 2025 papal conclave, quickly amassing almost 100,000 followers on X (formerly Twitter) Following the election of Pope Leo XIV, the account creators have been profiled by Time Magazine, [14] Rolling Stone, [15] and The New York Times, [16] among others. [17]

References

  1. 1 2 "Pop Crave- About". Linkedin.
  2. 1 2 3 4 Paz, Christian (August 14, 2023). "How two pop culture Twitter accounts turned into the internet's wire service". Vox. Retrieved January 4, 2024.
  3. ↑ "Taylor Swift Sends $3,000 to Fans Who've Taken Financial Hit During COVID-19 Crisis". Complex. Archived from the original on March 27, 2020. Retrieved January 7, 2020.
  4. ↑ Madden, Emma. "Inside the rise of Pop Crave, the disruptive Twitter account that was one of the first to call the election". Insider. Archived from the original on September 15, 2023. Retrieved January 6, 2021.
  5. 1 2 "We talked to the guy behind Twitter's Pop Crave, the ESPN of pop music". babe. March 19, 2018. Archived from the original on January 8, 2021. Retrieved January 7, 2021.
  6. ↑ Longo, Joseph (April 26, 2019). "When Stans Turn Toxic—and Harass Their Music Idols". The Daily Beast. Archived from the original on January 10, 2021. Retrieved January 7, 2021.
  7. ↑ "Why It Matters That Pop Crave and Gaga Daily Called the 2020 Election". MEL Magazine. November 10, 2020. Retrieved June 26, 2024.
  8. ↑ Cills, Hazel. "Why Music Stan Account @PopCrave Called the Election Before Every Major Outlet". Jezebel.
  9. ↑ Chandonnet, Henry (November 5, 2024). "How Pop Crave and Pop Base became major news sources in the 2024 presidential election". Fast Company.
  10. ↑ Spanos, Brittany (May 5, 2017). "How Internet Fandoms Are Gaming the Music Industry". Rolling Stone. Archived from the original on March 15, 2020. Retrieved June 12, 2020.
  11. ↑ "How To Get Your Spotify Numbers Up: An Article by Justin Bieber". Yahoo! Finance. Archived from the original on September 26, 2022. Retrieved January 12, 2021.
  12. ↑ "Leaderboard". community-notes-leaderboard.com.
  13. ↑ Hadge, Mike (June 20, 2024). "Misinformation about Justin Timberlake's arrest from a Pop Crave parody account spreads like wildfire online". The Daily Dot. Retrieved June 26, 2024.
  14. ↑ Zukin, Meg (May 8, 2025). "Pope Crave Co-Founder: 'We Are a Worldwide Force'". TIME. Retrieved May 9, 2025.
  15. ↑ Klee, Miles (May 9, 2025). "'Pope Crave' Meme Artist Explains How 'Conclave' Fan Account Became a Real Vatican News Feed". Rolling Stone. Retrieved May 9, 2025.
  16. ↑ Kircher, Madison Malone (May 8, 2025). "Meet Pope Crave, the Meme Maker Behind Viral Conclave Moments". The New York Times. ISSN   0362-4331 . Retrieved May 9, 2025.
  17. ↑ studioadmin (May 9, 2025). "Pope Crave ha dato la notizia della fumata bianca prima di Vatican News". Rivista Studio (in Italian). Retrieved May 9, 2025.
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