| | |
| First issue, May 1937 | |
| General Manager | Adam Morath |
|---|---|
| Frequency | Fully digital |
| Total circulation (December 2012) | 359,818 [1] |
| Founded | 1937 |
| Company | Recurrent Ventures [2] |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
| ISSN | 1542-0337 |
Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine. The magazine ceased print publication in early 2017 [3] but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021, before finally shutting down operations in November 2023. [4]
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows." [5]
The first issue of Popular Photography was published in 1937. It was based in New York City [6] and owned by a number of companies during its lifetime, including Ziff Davis. [6]
In 1989, Diamandis Communications purchased Modern Photography , a smaller rival of Popular Photography, and merged the magazines adding a circulation of between 500,000 and 689,000 at the time. [7] [8] [9]
Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988 which subsequently sold the magazine to Bonnier Corporation in 2009. [10] The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter. [11]
In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry. [12] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines. [13]
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021. [14]