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The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
The Potter Box is an ethical framework used to make decisions by utilizing four categories which Potter identifies as universal to all ethical dilemmas. Potter was a theologian when he developed this moral reasoning framework. The Potter Box uses four dimensions of moral analysis to help in situations where ethical dilemmas occur: Facts, Values, Principles, and Loyalties as described below. The Potter Box consists of a few simple steps, which can be completed in any order. You may also move between the steps several times before an adequate decision is made. The steps are numbered for simplicity's sake, and it may help you to organize the steps into quadrants (Cliff Christens came up with this idea). [2]
The definition stage of the Potter Box concerns the facts of the issue at hand. Here is where the analyst should set out all facts without making judgments or hiding any facts. Example: Using a photograph of a car wreck to promote safe driving, making it visible to the target viewers.
At this stage the analyst should state and compare the merits of different values to acknowledge the influences on decision-making. By referring to the specific concerns of the individuals involved, it allows the analyst to identify differences in perspectives. We may judge something according to aesthetic values (harmonious, pleasing), professional values (innovative, prompt), logical values (consistent, competent), sociocultural values (thrift, hard work), and moral values (honesty, nonviolence).
Example (continued)- Will the shock value of the images encourage safe driving habits? Will the images stir up potentially disturbing memories for certain people?
Principles are ethical philosophies or modes of ethical reasoning that may be applicable to the situation. By considering the values stated above from several ethical philosophies, the decision-maker is better equipped to understand the situation. The following are some of the ethical philosophies that may be utilized under this segment of Potter's Box:
These help link concrete options to overarching principles, getting us to think about our own basic values.
Loyalties concern who the decision-maker has allegiances or loyalties to. For example, in journalism, the first allegiance is always to the public. Other allegiances a journalist might have would be to his or her employer, industry organizations or co-workers. Are we more concerned about being true to our own values or about the effectiveness of the campaign? Is the "greater good" more important than the "golden mean"?
To understand the Potter Box method, you must first understand types of Values categorized that influence Ethical behavior:
Professional. Proximity, Firstness, Impact/ magnitude, Recency, Conflict, Human Interest, Entertainment, Novelty, Toughness, Thoroughness, Immediacy, Independence, No prior restraint, Public’s right to know
Moral Values. Truth-telling, Humanness, Justice/fairness, Freedom, Independence, Stewardship, Honesty, Nonviolence, Commitment, Self-control
Aesthetic. Harmonious, Pleasing, Imaginative
Logical. Consistent, Competent, Knowledgeable
Socio-cultural. Thrift, Hard work, Energy, Restraint
The Potter Box focuses on moral issues as opposed to pragmatic or legal ones, such as how to avoid getting sued or fired. With regard to ethics, however, it can be used to reflect on any situation that requires moral decision-making. Its four steps, at least initially, should be followed in order.
The Potter Box does not offer a single, clear-cut solution to ethical dilemmas. Indeed, two different people analyzing the same issue with the Potter Box could arrive at two very different conclusions. Moreover, the same person analyzing the same issue could come to different decisions when using the Box at two different times. Nevertheless, the Potter Box can help you think through what to do. It offers a process to help you weigh your options in a methodical manner.
In addition, the name "Potter Box" may indicate that this process is very rigid, but in fact it is fluid, and you may have to go back and forth among the steps before you can reach a conclusion that satisfies you. This process also becomes easier and quicker with practice. Over time, it can become second nature.
Applied ethics refers to the practical application of moral considerations. It is ethics with respect to real-world actions and their moral considerations in the areas of private and public life, the professions, health, technology, law, and leadership. For example, the bioethics community is concerned with identifying the correct approach to moral issues in the life sciences, such as euthanasia, the allocation of scarce health resources, or the use of human embryos in research. Environmental ethics is concerned with ecological issues such as the responsibility of government and corporations to clean up pollution. Business ethics includes questions regarding the duties or duty of 'whistleblowers' to the general public or their loyalty to their employers.
Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The field of ethics, along with aesthetics, concerns matters of value, and thus comprises the branch of philosophy called axiology.
In philosophical ethics, the term naturalistic fallacy was introduced by British philosopher G. E. Moore in his 1903 book Principia Ethica. Moore argues it would be fallacious to explain that which is good reductively, in terms of natural properties such as pleasant or desirable.
Ethical codes are adopted by organizations to assist members in understanding the difference between right and wrong and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of business ethics, codes of conduct for employees, and codes of professional practice.
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. Hence, it is colloquially known as the hurrah/boo theory. Influenced by the growth of analytic philosophy and logical positivism in the 20th century, the theory was stated vividly by A. J. Ayer in his 1936 book Language, Truth and Logic, but its development owes more to C. L. Stevenson.
This Index of ethics articles puts articles relevant to well-known ethical debates and decisions in one place - including practical problems long known in philosophy, and the more abstract subjects in law, politics, and some professions and sciences. It lists also those core concepts essential to understanding ethics as applied in various religions, some movements derived from religions, and religions discussed as if they were a theory of ethics making no special claim to divine status.
The trolley problem is a thought experiment in ethics. It is generally considered to represent a classic clash between two schools of moral thought, utilitarianism and deontological ethics. The general form of the problem is this:
There is a runaway trolley barreling down the railway tracks. Ahead, on the tracks, there are five people tied up and unable to move. The trolley is headed straight for them. You are standing some distance off in the train yard, next to a lever. If you pull this lever, the trolley will switch to a different set of tracks. However, you notice that there is one person on the side track. You have two options:
- Do nothing and allow the trolley to kill the five people on the main track.
- Pull the lever, diverting the trolley onto the side track where it will kill one person.
Which is the more ethical option? Or, more simply: What is the right thing to do?
Descriptive ethics, also known as comparative ethics, is the study of people's beliefs about morality. It contrasts with prescriptive or normative ethics, which is the study of ethical theories that prescribe how people ought to act, and with meta-ethics, which is the study of what ethical terms and theories actually refer to. The following examples of questions that might be considered in each field illustrate the differences between the fields:
Moral reasoning is a study in psychology that overlaps with moral philosophy. Starting from a young age, people can make moral decisions about what is right and wrong; this makes morality fundamental to the human condition. Moral reasoning, however, is a part of morality that occurs both within and between individuals. Prominent contributors to this theory include Lawrence Kohlberg and Elliot Turiel. The term is sometimes used in a different sense: reasoning under conditions of uncertainty, such as those commonly obtained in a court of law. It is this sense that gave rise to the phrase, "To a moral certainty;" however, this idea is now seldom used outside of charges to juries.
An ethical dilemma or ethical paradox is a decision-making problem between two possible moral imperatives, neither of which is unambiguously acceptable or preferable. The complexity arises out of the situational conflict in which obeying would result in transgressing another. Sometimes called ethical paradoxes in moral philosophy, ethical dilemmas may be invoked to refute an ethical system or moral code, or to improve it so as to resolve the paradox.
An ethical decision is one that engenders trust, and thus indicates responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. Ethical decision-making requires a review of different options, eliminating those with an unethical standpoint, and then choosing the best ethical alternative.
Evolutionary ethics is a field of inquiry that explores how evolutionary theory might bear on our understanding of ethics or morality. The range of issues investigated by evolutionary ethics is quite broad. Supporters of evolutionary ethics have claimed that it has important implications in the fields of descriptive ethics, normative ethics, and metaethics.
Secular ethics is a branch of moral philosophy in which ethics is based solely on human faculties such as logic, empathy, reason or moral intuition, and not derived from belief in supernatural revelation or guidance—the source of ethics in many religions. Secular ethics refers to any ethical system that does not draw on the supernatural, and includes humanism, secularism and freethinking. A classical example of literature on secular ethics is the Kural text, authored by the ancient Tamil Indian philosopher Valluvar who lived during the 1st century BCE.
Kantian ethics refers to a deontological ethical theory ascribed to the German philosopher Immanuel Kant. The theory, developed as a result of Enlightenment rationalism, is based on the view that the only intrinsically good thing is a good will; an action can only be good if its maxim—the principle behind it—is duty to the moral law. Central to Kant's construction of the moral law is the categorical imperative, which acts on all people, regardless of their interests or desires. Kant formulated the categorical imperative in various ways. His principle of universalizability requires that, for an action to be permissible, it must be possible to apply it to all people without a contradiction occurring. Kant's formulation of humanity, the second section of the Categorical Imperative, states that as an end in itself humans are required never to treat others merely as a means to an end, but always, additionally, as ends in themselves. The formulation of autonomy concludes that rational agents are bound to the moral law by their own will, while Kant's concept of the Kingdom of Ends requires that people act as if the principles of their actions establish a law for a hypothetical kingdom. Kant also distinguished between perfect and imperfect duties. A perfect duty, such as the duty not to lie, always holds true; an imperfect duty, such as the duty to give to charity, can be made flexible and applied in particular time and place.
Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The field of ethics, along with aesthetics, concern matters of value, and thus comprise the branch of philosophy called axiology.
Principlism is an applied ethics approach to the examination of moral dilemmas that is based upon the application of certain ethical principles. This approach to ethical decision-making has been adopted enthusiastically in many different professional fields, largely because it sidesteps complex debates in moral philosophy at the theoretical level. Rather than engaging in abstract debate about the best or most appropriate approach at the normative level, principlism is purported to offer a practical method of dealing with real-world ethical dilemmas.
Ethics in the public sector is a broad topic that is usually considered a branch of political ethics. In the public sector, ethics addresses the fundamental premise of a public administrator's duty as a "steward" to the public. In other words, it is the moral justification and consideration for decisions and actions made during the completion of daily duties when working to provide the general services of government and nonprofit organizations. Ethics is defined as, among others, the entirety of rules of proper moral conduct corresponding to the ideology of a particular society or organization (Eduard). Public sector ethics is a broad topic because values and morals vary between cultures. Despite the differences in ethical values, there is a growing common ground of what is considered good conduct and correct conduct with ethics.[1] Ethics are an accountability standard by which the public will scrutinize the work being conducted by the members of these organizations. The question of ethics emerges in the public sector on account of its subordinate character.
The science of morality may refer to various forms of ethical naturalism grounding morality in rational, empirical consideration of the natural world. It is sometimes framed as using the scientific approach to determine what is right and wrong, in contrast to the widespread belief that "science has nothing to say on the subject of human values".
Dual process theory within moral psychology is an influential theory of human moral judgment that posits that human beings possess two distinct cognitive subsystems that compete in moral reasoning processes: one fast, intuitive and emotionally-driven, the other slow, requiring conscious deliberation and a higher cognitive load. Initially proposed by Joshua Greene along with Brian Sommerville, Leigh Nystrom, John Darley, Jonathan David Cohen and others, the theory can be seen as a domain-specific example of more general dual process accounts in psychology, such as Daniel Kahneman's "system1"/"system 2" distinction popularised in his book, Thinking, Fast and Slow. Greene has often emphasized the normative implications of the theory, which has started an extensive debate in ethics.
How to Make Good Decisions and Be Right All the Time is a 2008 book by Iain King. It sets out a history of moral philosophy and presents new ideas in ethics, which have been described as quasi-utilitarianism.
Straubhaar, LaRose, Davenport. (2014) Media Now: Understanding Media, Culture, and Technology, 8th ed., pp. 479–500.