Preloved

Last updated

Preloved
Preloved logo.png
Type of site
Classified advertising
Available in English
Founded1998;24 years ago (1998)
Headquarters Manchester Airport, ,
United Kingdom
Owner THG plc
Founder(s) Ian Buzer
URL preloved.co.uk
Users 10M+
[1] [2]

Preloved.co.uk is a classified advertising website based in the UK. It was founded by Ian Buzer in 1998 and bought by The Hut Group in 2014. [1] [2]

Contents

History

Preloved was founded by Ian Buzer in 1998. [1] Initially for second-hand and vintage items, it became of the largest sites for advertising pets, horses and livestock. In 2012, it was ranked 2nd in the UK for classified ads by Hitwise. [3] In 2013, it recorded over 1.1 billion page views on its advert pages. [4] As of 2014, Preloved was the largest independent classified ads site in the UK. [3]

In March 2014, Moo Ltd, the owner of Preloved.co.uk, was bought by The Hut Group. [5] [6] [7]

In July 2015, Preloved launched its first ever mobile app for iOS focused on Apple's iPhone market. [8] An Android version was launched on 3 November 2015. [9]

Business model

Preloved has no listing or selling fees. But users can pay to get their advertisements more exposure. It has over 10 million members and hundreds of thousands of adverts in over 500 categories. [1]

Advertisements which have been created in the last twelve days are initially reserved only for upgraded buyers but they become available to all after the twelve days. [10] For business sellers, Preloved requires users to maintain a monthly business membership. [11]

Related Research Articles

<span class="mw-page-title-main">Advertising</span> Form of communication for marketing, typically paid for

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.

<span class="mw-page-title-main">Sex in advertising</span> Use of sex appeal in advertising

Sex appeal is often used in advertising to help sell a particular product or service. According to research, sexually appealing content, such as imagery, used for marketing does not need to pertain to the product or service in question. Rather, such content is utilized as an attempt to shape or shift brand image held by the consumer. As more companies have adopted the ad strategy of "sex sells", the prevalence of sexual campaigns has led to controversy. Consumers in society have voiced concern over the techniques and content used for titillating audiences, often stemming from the fact that such ads challenge conventional morals and cultural standards.

<span class="mw-page-title-main">Orangina</span> Carbonated citrus beverage

Orangina is a lightly carbonated beverage made from carbonated water, 12% citrus juice, as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup and natural flavors are added.

Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.

Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.

<span class="mw-page-title-main">Google Ads</span> Online advertising platform owned by Google

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Gumtree.com, known as Gumtree, is a British-based online classified advertisement and community website based at Hotham House, Richmond, London. Classified ads are either free or paid for depending on the product category and the geographical market. As of November 2010, it was the UK's largest website for local community classifieds and was one of the top 30 websites in the UK, receiving 14.8 million monthly unique visitors according to a traffic audit in 2010.

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

<span class="mw-page-title-main">Moneysupermarket.com</span> British price comparison business

Moneysupermarket.com Group PLC is a British price comparison website-based business specialising in financial services. The website enables consumers to compare prices on a range of products, including energy, car insurance, home insurance, travel insurance, mortgages, credit cards and loans. The company's subsidiaries include the Travel Supermarket and Moneysavingexpert websites. Moneysupermarket Group is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.

<span class="mw-page-title-main">Digital marketing</span> Marketing of products or services using digital technologies or digital tools

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.

Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.

<span class="mw-page-title-main">Targeted advertising</span> Form of advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste.

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

<span class="mw-page-title-main">Advertising Standards Authority (United Kingdom)</span> Advertising regulation authority in the United Kingdom

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.

<span class="mw-page-title-main">THG plc</span>

THG plc, formerly The Hut Group, is a British e-commerce retail company headquartered at Manchester Airport, England. It sells own-brand and third-party cosmetics, dietary supplements, luxury goods and personalised products online. It provides an end-to-end e-commerce service to third parties through its Ingenuity division. As of 2022, the company operates 18 fulfilment centres which ship to 195 territories worldwide.

<span class="mw-page-title-main">Social media marketing</span> Use of social media platforms and websites to promote a product or service

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

Moonpig is an internet-based business whose head offices are situated in London and Guernsey. The company's business model is mainly selling personalised greeting cards, flowers and gifts. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

References

  1. 1 2 3 4 "About Us - Preloved". Preloved. Retrieved 21 October 2022.
  2. 1 2 "The Hut Group acquires Moo Ltd, operators of Preloved.co.uk". The Hut Group. 25 April 2014.
  3. 1 2 "Homepage - Hitwise - Competitive Intelligence & Consumer Insights". Hitwise - Competitive Intelligence & Consumer Insights.[ permanent dead link ]
  4. (Press Release) http://static.preloved.co.uk/static/images/press/preloved2013_screen.png
  5. Bell, Alex (28 March 2014). "The Hut Group snaps up Moo Ltd".
  6. "Preloved acquired by The Hut Group Limited in a transaction managed by international advisor BCMS". BCMS. March 2014.
  7. "Retailing group the Hut Group buys Preloved.co.uk classified portal". Internet Retailing.
  8. "Preloved : The UK's most trusted marketplace on the App Store". App Store.
  9. "Are You on the Go with Preloved Yet? #PrelovedOnTheGo - Preloved UK".
  10. https://secure.preloved.co.uk/eu?qs=JfkBZrgTL0Us_mTRoTIqPfCxFFVK68QIgWR8O2F9jgrDlqT_SK8RQQ (registration required)
  11. "Selling on Preloved, How to Sell on Preloved, UK Guide | My Parcel Delivery". www.myparceldelivery.com. Retrieved 3 July 2019.