Price markdown

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A price markdown is a deliberate reduction in the selling price of retail merchandise. It is used to increase the velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.

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The timing and level of markdowns in a selling season is critical to maximising return on sales. This is often measured as revenue realization: the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential full-price sales value was achieved by the end of the season. It is also important in minimizing terminal inventory, i.e. the amount of merchandise left when the season is finished.

A recent trend has been to use demand optimization software to establish the most desirable timing and level of markdown. Optimization techniques can be used to determine where the best combination of revenue realization and terminal inventory is going to come from, for example, comparing a tactic of low-level markdowns from early in the season against one of later, deeper reductions.

Tools for markdown

Discount stickers

Yellow discount sticker in use in Japan Mu Mian Yi Chuan Zi Zu Huan Da Dou Bu Shi Yong Xiao Pao Ji Bu Shi Yong  (14129275244).jpg
Yellow discount sticker in use in Japan
Colour-coding is sometimes used for discount stickers Lidl discount stickers, 's-Gravenland, Rotterdam (2021).jpg
Colour-coding is sometimes used for discount stickers

Discount stickers are a price markdown that are used to alert shoppers to goods which have been reduced in price, such as food approaching its sell-by date or inventory in discount clothing or outlet stores. [1] Some stores, especially discount clothing stores, have been accused of using discount stickers to create the impression of price markdowns when there is none. [2] [1]

In certain contexts, specific types of stickers have had additional meaning. For example, yellow stickers are used for this purpose by several British supermarket chains, including Asda, Sainsbury's, and Tesco. Post Brexit cost of living increases in the UK, have highlighted the importance of "yellow sticker shopping" as a way to deal with real price increases. [3] [4] [5]

Related Research Articles

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<span class="mw-page-title-main">Asda</span> British supermarket chain

Asda Stores Ltd., often styled as ASDA, is a British supermarket chain. Its headquarters are in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorkshire. It expanded into Southern England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI Group. It sold these acquisitions during the 1990s to concentrate on the supermarkets. It was listed on the London Stock Exchange until 1999 when it was acquired by Walmart for £6.7 billion. Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share, at which point it fell into third place.

<span class="mw-page-title-main">Grocery store</span> Retail store that primarily sells food and other household supplies

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<span class="mw-page-title-main">Variety store</span> Retail store that sells a wide range of inexpensive household goods

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<span class="mw-page-title-main">Sticker</span> Type of label with adhesive on one side

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<span class="mw-page-title-main">Electronic shelf label</span>

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A retail clerk, also known as a sales clerk, shop clerk, retail associate, or shop assistant or customer service assistant, is a service role in a retail business.

Off-price is a trading format based on discount pricing. Off-price retailers are independent of manufacturers and buy large volumes of branded goods directly from them. The off-price retail model relies on the purchase of over-produced, or excess, branded goods at a lower price, thus being able to sell to consumers at a discount compared to other stores which purchased an initial run. Among the largest retailers of this type are TJX Companies and Ross Stores. The model is more common in countries that import fashion-oriented or household goods, as the discount role in producer countries is usually filled by factory outlets or small-scale open-air marketplaces.

<span class="mw-page-title-main">Discount sticker</span> Method of marking food reduced in price

Discount stickers are a price markdown that are used to alert shoppers to goods which have been reduced in price, such as food approaching its sell-by date or inventory in discount clothing or outlet stores. Some stores, especially discount clothing stores, have been accused of using discount stickers to create the impression of price markdowns when there is none.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

  1. 1 2 Ettinger, Jill (2023-07-14). "Irate shopper calls out Nordstrom Rack for deceptive price tag: 'Ignore the before prices and percentages'". The Cool Down. Retrieved 2023-08-07.
  2. "Shopper disappointed to find sale sticker has same price as tag underneath, but Uniqlo explains why". Stomp. 2023-06-18. Retrieved 2023-08-07.
  3. Houlton, Cara (9 May 2023). "Nearly 40% of shoppers buying 'yellow sticker' reduced food products". Grocery Gazette. Archived from the original on 2023-07-01. Retrieved 10 July 2023.
  4. Calnan, Marianne (13 May 2023). "Best times of day to get 'yellow sticker' supermarket bargains revealed". Which. Archived from the original on 2023-07-01. Retrieved 10 July 2023.
  5. Peachey, Kevin (16 April 2023). "Loyalty cards: How a big yellow label influences what we buy". BBC News. Archived from the original on 2023-07-01. Retrieved 9 July 2023.