 | |
| Company type | Division |
|---|---|
| Industry | Real estate |
| Founded | 2001 |
| Headquarters | , |
| Owner | ZPG Ltd |
| Parent | Zoopla |
| Website | www |
PrimeLocation.com is a UK property portal owned by ZPG Ltd that lists properties in the UK and abroad. It was founded in 2001 by a group of 200 UK estate agents. It accepts property listings only from estate agents, letting agents and property developers. Its main rival is Rightmove.
PrimeLocation primarily addresses the upper and middle property markets. The website lists properties from over 16,000 estate agent branches, [1] including high-end estate agents such as Knight Frank, Hamptons International and Strutt & Parker.
Primelocation.com attracts over 5 million visitors a month. It also lists overseas properties from over 60 countries. In April 2010 there were 2.3 million unique visitors to the site. [2]
In December 2009, Primelocation.com launched a property blog awards to recognise the talent of property bloggers. [3] Nominations were accepted in four categories: best blog, best blog post, best newcomer and users' favourite. Winners of "the users' favourite" category were determined by a public vote, whereas the remaining three winners were chosen by judges.
In January 2006, Primelocation.com was purchased for £48m by the Daily Mail and General Trust and was part of the property portfolio of Associated Northcliffe Digital, the group's digital consumer division [4] alongside FindaProperty.com. In 2011, DMGT merged its Digital Property Group with Zoopla, aiming to challenge Rightmove. [5] DMGT owns 55% of the new company.
In June 2016, Zoopla Property Group (ZPG) announced that it was planning to relaunch Primelocation. The objective was for Primelocation to appear more contemporary, with differentiation for area sponsorship and premium listings. [6]
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.
A multiple listing service is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation and accumulate and disseminate information to enable appraisals. A multiple listing service's database and software is used by real estate brokers in real estate, representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller's broker in finding a buyer for the property or asset. The listing data stored in a multiple listing service's database is the proprietary information of the broker who has obtained a listing agreement with a property's seller.
Metro is a British freesheet tabloid newspaper published by DMG Media. The newspaper is distributed from Monday to Friday mornings on public places in areas of England, Wales and Scotland. Copies are also handed out to pedestrians. In 2018, Metro overtook The Sun to become the most circulated newspaper in the United Kingdom.
Daily Mail and General Trust (DMGT) is a British multinational media conglomerate, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chair and controlling shareholder of the company. The head office is located in Northcliffe House in Kensington, London. In January 2022, DMGT delisted from the London Stock Exchange following a successful offer for DMGT by Rothermere Continuation Limited.
Rightmove plc is a British company which runs rightmove.co.uk, the UK's largest online real estate property portal. Rightmove is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
A letting agent is a facilitator through which an agreement is made between a landlord and tenant to rent a residential property. This is commonly used in countries using British English, including countries of the Commonwealth. In the UK, Australia, and New Zealand, the agreement between landlord and tenant is normally formalised by the signing of a tenancy agreement. A letting agency normally charges a commission for their services, usually a percentage of the monthly rent.
REA Group Ltd and its subsidiary companies, known as the REA Group, make up a global online real estate advertising company. REA Group is headquartered in Melbourne, Australia, with subsidiary office in Gurugram, India.
Nestoria is a vertical search engine for real estate. In terms of users, Nestoria is the 5th largest property web site in the UK and the 9th in Spain.
UK Property Shop Ltd – trading as UK Property Shop – publishes an online directory of UK Estate Agents and Letting Agents known as The National Directory of Estate Agents.
Globrix was a UK real estate search engine that was launched in January 2008. It was launched as a joint venture with News International, publishers of The Sunday Times, The Sun, The Times, The News of the World and Thelondonpaper.
Houseful Limited is a British residential property software, data, and insight company based in London, England, owned by Silver Lake Partners.
FindaProperty.com, prior to a 2012 merger with Zoopla, was a commercial sales and lettings listings website for the UK consumer residential housing market. It had offices in London and Brighton and listed approximately a million properties uploaded by estate agents for a monthly fee.
Trovit is a Spanish vertical search engine for classifieds. In March 2012, it became the leading search engine for classified ads in Europe and Latin America. On 2016, Trovit reached 51 countries worldwide, being available in 19 languages and receiving more than 90 million unique visitors every month.
Northcliffe Media was a large regional newspaper publisher in the UK and Central and Eastern Europe. In 2012 the company was sold by Daily Mail and General Trust (DMGT) to a newly formed company, Local World, which also bought Iliffe News and Media from the Yattendon Group. In October 2015, Trinity Mirror, later Reach plc, bought Local World.
A&N International Media, formerly Northcliffe International, was the Central and Eastern European multimedia enterprise arm of Daily Mail and General Trust. It had newspapers throughout Slovakia, Romania and Bulgaria, with their biggest market in Hungary. They also had website interests in Croatia, owning four shopping, home and car websites as well as in Slovakia and Hungary.
Alexander Edward Chesterman is a British Internet entrepreneur, co-founder of ScreenSelect, which later became part of online film distributor LoveFilm, and is the founder and former CEO of online used car platform Cazoo.
Purplebricks is a British online estate agent which operates in the UK. Founded in 2012 by Michael Bruce, Kenny Bruce and David Shepherd, it is backed by investors that include venture capital firm DN Capital as well as Neil Woodford, Paul Pindar, and Errol Damelin.
OpenRent is an online letting agent and property service provider, founded in 2012. It is a UK-based startup company focused on technological solutions to property rentals. It claims to be the largest letting agent in the UK based on number of properties, boasting over 5 million users as of 2022.
Chestertons is a British estate agency chain.
OnTheMarket.com is a United Kingdom property portal similar to Rightmove and Zoopla. In October 2023, it was announced that the firm would be acquired by CoStar Group for £99 million. On December 12, the Washington, D.C.–based property data company reported having completed the purchase of OnTheMarket plc.
