PrimeLocation

Last updated
PrimeLocation
Type Division
Industry Real estate
Founded2001;22 years ago (2001)
Headquarters,
Owner ZPG Ltd
Parent Zoopla
Website www.primelocation.com

PrimeLocation.com is a UK property portal owned by ZPG Ltd that lists properties in the UK and abroad. It was founded in 2001 by a group of 200 UK estate agents. It accepts property listings only from estate agents, letting agents and property developers. Its main rival is Rightmove.

Contents

Operations

PrimeLocation primarily addresses the upper and middle property markets. The website lists properties from over 16,000 estate agent branches, [1] including high-end estate agents such as Knight Frank, Hamptons International and Strutt & Parker.

Primelocation.com attracts over 5 million visitors a month. It also lists overseas properties from over 60 countries. In April 2010 there were 2.3 million unique visitors to the site. [2]

Blog Awards

In December 2009, Primelocation.com launched a property blog awards to recognise the talent of property bloggers. [3] Nominations were accepted in four categories: best blog, best blog post, best newcomer and users' favourite. Winners of "the users' favourite" category were determined by a public vote, whereas the remaining three winners were chosen by judges.

Acquisition

In January 2006, Primelocation.com was purchased for £48m by the Daily Mail and General Trust and was part of the property portfolio of Associated Northcliffe Digital, the group's digital consumer division [4] alongside FindaProperty.com. In 2011, DMGT merged its Digital Property Group with Zoopla, aiming to challenge Rightmove. [5] DMGT owns 55% of the new company.

In June 2016, Zoopla Property Group (ZPG) announced that it was planning to relaunch Primelocation. The objective was for Primelocation to appear more contemporary, with differentiation for area sponsorship and premium listings. [6]

See also

Related Research Articles

A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet "dashboards" for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.

Daily Mail and General Trust (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company. The head office is located in Northcliffe House in Kensington, London. In January 2022, DMGT delisted from the London Stock Exchange following a successful offer for DMGT by Rothermere Continuation Limited.

<span class="mw-page-title-main">TheGuardian.com</span> British news and media website

TheGuardian.com, formerly known as Guardian.co.uk and Guardian Unlimited, is a British news and media website owned by the Guardian Media Group. It contains nearly all of the content of the newspapers The Guardian and The Observer, as well as a substantial body of web-only work produced by its own staff, including a rolling news service. As of November 2014, it was the second most popular online newspaper in the UK with over 17 million readers per month; with over 21 million monthly readers, Mail Online was the most popular.

MailOnline is the website of the Daily Mail, a tabloid newspaper in the United Kingdom, and of its sister paper The Mail on Sunday. MailOnline is a division of dmg media, which is owned by Daily Mail and General Trust plc.

REA Group Ltd and its subsidiary companies, known as the REA Group, make up a global online real estate advertising company. REA Group is headquartered in Melbourne, Australia with subsidiary offices in Wanchai, Hong Kong and Gurugram, India.

Nestoria is a vertical search engine for real estate. In terms of users, Nestoria is the 5th largest property web site in the UK and the 9th in Spain.

UK Property Shop Ltd – trading as UK Property Shop – publishes an online directory of UK Estate Agents and Letting Agents known as The National Directory of Estate Agents.

Globrix was a UK real estate search engine that was launched in January 2008. It was launched as a joint venture with News International, publishers of The Sunday Times, The Sun, The Times, The News of the World and Thelondonpaper.

ZPG Ltd. is a British real estate company based in London, England, owned by Silver Lake Partners.

<span class="mw-page-title-main">FindaProperty</span>

FindaProperty.com, prior to a 2012 merger with Zoopla, was a commercial sales and lettings listings website for the UK consumer residential housing market. It had offices in London and Brighton and listed approximately a million properties uploaded by estate agents for a monthly fee.

<i>i</i> (newspaper) British daily newspaper

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. The i came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November 2018. The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million. On 6 December 2019 the Competition and Markets Authority served an initial enforcement order on DMGT and DMG Media Limited requiring the paper to be run separately pending investigation.

Northcliffe Media was a large regional newspaper publisher in the UK and Central and Eastern Europe. In 2012 the company was sold by Daily Mail and General Trust (DMGT) to a newly formed company, Local World, which also bought Iliffe News and Media from the Yattendon Group. In October 2015, Trinity Mirror, later Reach plc, bought Local World.

A&N International Media, formerly Northcliffe International, was the Central and Eastern European multimedia enterprise arm of Daily Mail and General Trust. It had newspapers throughout Slovakia, Romania and Bulgaria, with their biggest market in Hungary. They also had website interests in Croatia, owning four shopping, home and car websites as well as in Slovakia and Hungary.

StuRents.com is a dedicated student property search engine and tenancy management platform, operating across the UK. Launched in 2009, the site provides a user-generated ecosystem for advertising student accommodation to students and does not charge a fee for landlords or letting agents to list properties.

Alexander Edward Chesterman is a British Internet entrepreneur, co-founder of ScreenSelect, which later became part of online film distributor LoveFilm, and is the founder and CEO of online used car platform Cazoo.

Purplebricks is an online estate agent which operates in the UK. Founded in 2012 by Michael Bruce, Kenny Bruce and David Shepherd, it is backed by investors that include venture capital firm DN Capital as well as Neil Woodford, Paul Pindar, and Errol Damelin.

OpenRent is an online letting agent and property service provider, founded in 2012. It is a UK-based startup company focused on technological solutions to property rentals. It claims to be the largest letting agent in the UK based on number of properties, boasting over 5 million users as of 2022.

<span class="mw-page-title-main">Chestertons</span>

Chestertons is a British estate agency chain.

OnTheMarket.com is a United Kingdom property portal similar to Rightmove and Zoopla. OnTheMarket.com launched to the public January 2015.

The Modern House is a British estate agent that specialises in the sale and promotion of Modernist and 20th century architecture. It was founded by Matt Gibberd and Albert Hill in 2005.

References

  1. "About us". PrimeLocation. Retrieved 9 September 2013.
  2. Intellitracker, May 2010
  3. Primelocation blog awards
  4. Daily Mail buys property website
  5. "DMGT to merge Digital Property Group with Zoopla in challenge to Rightmove". The Drum. Retrieved 9 September 2013.
  6. Walls-Hester, Lisa (26 June 2016) Zoopla set to relaunch PrimeLocation AIM Group