Priszm

Last updated
Priszm Income Fund
Company type Public
IndustryRestaurants
Headquarters
Vaughan, Ontario
,
Canada
Number of locations
746
Area served
British Columbia, Alberta, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia
Revenue C$450 million[ citation needed ]
Number of employees
9,000 [1]
Website www.priszm.com

Priszm LP was the largest operator of Canadian fast food restaurants. The Priszm Income Fund, an income trust, owned 60.2% of Priszm.

Priszm was one of the largest franchisees of Yum! Brands in the world, owning over 746 restaurants of various Yum!-owned chains in Canada, namely KFC, Pizza Hut, Taco Bell, and WingStreet. The majority of its locations were KFC restaurants, some of which are co-branded with the Taco Bell and Pizza Hut brands. Priszm was also responsible for KFC's national marketing and promotions within Canada from 2003 to 2009. [2] The close relationship between the two companies extends to sharing the same Canadian headquarters in Vaughan, Ontario.

All stores have been sold by the end of 2012. [2]

References

  1. ↑ "Company Profile for Priszm Income Fd (CA;QSR.UN)" . Retrieved 2008-10-15.
  2. 1 2 Priszm to transition responsibility for KFC Canada marketing back to Yum! Canada [ usurped ], Priszm press release, December 14, 2009, accessed June 11, 2010
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