A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase.
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase.
A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it.
Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. [2] With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. [3]
Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly, [1] and to gather data for mailing lists of potentially interested customers. Paint chips are samples of paint colors that are sometimes offered as free samples.
Companies such as Costco, Sam's Club, food courts, and grocery stores commonly give out free samples to customers to persuade a customer to buy the product.
The expansion of online marketing with regards to promotional giveaways has facilitated the rise of "Freebie sites" that seek to aggregate all promotional free sample offers in one place. These sites will often compile free product samples from all over the World Wide Web and categorize them by type. Some product sample offers may require consumers to complete a survey or refer a friend in order to qualify for the freebies. When all requirements are fulfilled, the product samples are shipped to the consumer. Some sample products might be digital goods, where sample might be closely related to a product trial.
19th-century soap manufacturer Benjamin T. Babbitt was one of the first known people, though not the first ever, to offer free samples of his products. For example, innkeepers are portrayed offering free samples in the 14th-century poem Piers Plowman: "Tauerners 'a tast for nouht' tolden the same" (Innkeepers said the same thing, 'A taste for free!'). [4]
In the 1900s, bags containing product samples from vendors became a common sight at Australian agricultural shows, where they were given away for free or at a small cost. These so-called "sample bags" gradually evolved into the product branded showbags still popular today in the country. [5]
In 1987 C. A. Courtesy became the first demonstration company to secure exclusivity with a retailer.[ citation needed ]
It is also possible to purchase products in small "trial size" containers. This is common with toiletries such as shampoo, which are useful for vacations or other travel, where large bottles or other containers would be impractical (or more recently, not permitted for air travel). These are also often provided in hotel and motel rooms for the guests. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling. Sometimes companies in business-to-business markets will offer sample of data or service for free before engaging business relationship.
Other type of samples may include industrial samples, such as in the plastic industry, provided to companies for trial molding to see if the selected material is suitable for manufacturing the application (testing). [6] Such samples may or may not be free of charge.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Gratis Internet was an American referral marketing company based in Washington D.C. that rewarded customers with technological consumer products of high-demand such as the iPod and PlayStation 3. In 2004 it became a member of the Inc. 500 and in 2005 ranked eighteenth. Its name comes from the Latin word Gratis, meaning "free of charge". The company stopped operating entirely or was bought by another company around 2010.
Ziploc is an American brand of reusable, re-sealable sliding channel storage bags and containers originally developed and test marketed by The Dow Chemical Company in 1968 and now produced by S. C. Johnson & Son.
A plastic bag, poly bag, or pouch is a type of container made of thin, flexible, plastic film, nonwoven fabric, or plastic textile. Plastic bags are used for containing and transporting goods such as foods, produce, powders, ice, magazines, chemicals, and waste. It is a common form of packaging.
Intermediate bulk containers are industrial-grade containers engineered for the mass handling, transport, and storage of liquids, semi-solids, pastes, or solids. The two main categories of IBC tanks are flexible IBCs and rigid IBCs. Many IBCs are reused or repurposed.
Bertie Beetle is a small chocolate bar manufactured by Nestlé. It consists of a chocolate coated bar containing small pieces of honeycomb that is shaped like an anthropomorphised beetle. It was originally created as a way to use up honeycomb left over from the production of Violet Crumble bars. Originally manufactured in Australia, today they are manufactured in a factory in New Zealand.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
A showbag is a themed bag of commercial products, novelty items and promotional merchandise, usually made available for purchase. It is a distinctive feature of Australian agricultural shows, where they are sold from stalls; they can also be found at exhibitions, festivals and fundraising events. Showbags are unique to Australia.
A reusable shopping bag, sometimes called a bag for life in the UK, is a type of shopping bag which can be reused many times, in contrast to single-use paper or plastic shopping bags. It is often a tote bag made from fabric such as canvas, natural fibres such as jute, woven synthetic fibers, or a thick plastic that is more durable than disposable plastic bags, allowing multiple use. Other shoppers may use a string bag or a wheeled trolley bag. They are often sold in supermarkets and apparel shops.
Disposable food packaging comprises disposable products often found in fast-food restaurants, take-out restaurants and catering establishments. Typical products are foam food containers, plates, bowls, cups, utensils, doilies and tray papers. These products can be made from a number of materials including plastics, paper, bioresins, wood and bamboo.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
Biodegradable bags are bags that are capable of being decomposed by bacteria or other living organisms.
Drug packaging is process of packing pharmaceutical preparations for distribution, and the physical packaging in which they are stored. It involves all of the operations from production through drug distribution channels to the end consumer.
Package testing or packaging testing involves the measurement of a characteristic or property involved with packaging. This includes packaging materials, packaging components, primary packages, shipping containers, and unit loads, as well as the associated processes.
The Sunnyboy was a popular Australian brand of flavoured ice block, well known for its distinctive tetrahedral shape, sold individually or in packs. The ice blocks were extremely popular all the way through to the early 1990s, being cheaply available throughout tuckshops, discount stores and milk bars across most Australian states.
Toppan Holdings Inc. (TOPPANホールディングス株式会社) is a Japanese global printing company. Toppan was founded in 1900 and is headquartered in Tokyo.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
The term cosmetic packaging is used for containers and secondary packaging of fragrances and cosmetic products. Cosmetic products are substances intended for human cleansing, beautifying and promoting an enhanced appearance without altering the body's structure or functions.
Hoadley's Chocolates was an Australian confectionery company founded in 1913 famous for the Polly Waffle and Violet Crumble chocolate bars. The company was bought by Rowntree Mackintosh Confectionery in 1972, which would then be acquired by Nestlé in 1988.
Free sample.
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