Peter Pan (peanut butter)

Last updated
Peter Pan
Product type Peanut butter
Owner Post Holdings
Produced by Post Consumer Brands
Country United States
Introduced1928;96 years ago (1928) [1]
Previous owners Conagra Brands (1988–2021)
Beatrice/Hunt–Wesson (1984–1988)
Swift & Company (1928–1984) [2]
Website www.peterpanpb.com

Peter Pan is an American brand of peanut butter that is marketed by Post Consumer Brands, part of Post Holdings. Named after the J. M. Barrie character, the product was introduced by Swift & Company through its Derby Foods subsidiary, E.K. Pond Company. It was renamed "Peter Pan" in 1928. Plastic jars were introduced in 1988, for product sold in the United States.

Contents

History

1944 newspaper ad for the product. Peter Pan 1944 newspaper ad.pdf
1944 newspaper ad for the product.

Peter Pan’s origins date to 1915, when Derby Foods manufactured peanut butter under the name of its subsidiary, the E.K. Pond Company. Edmund Kirk Pond was the company’s namesake, and the cousin of Henry Clay Derby, whose Derby Foods was the parent entity.[ citation needed ]

Edmund Pond died in 1900, and Henry Derby sold the enterprise to Swift & Company in 1904. E.K. Pond Company also marketed its peanut butter under its "Yankee" and "Toyland" brands, but without much success. Meanwhile, in 1921, Joseph L. Rosefield patented [3] a nonseparating, partially hydrogenated peanut oil peanut butter. In 1923, he licensed his patent to Derby Foods, which initially marketed the product under the name “Dainty” or “Delicia." It did not sell well. The greatest boost to sales came when, in 1928, Derby Foods seized upon the popularity of the James M. Barrie play by appropriating the title character for its brand name. Peter Pan Peanut Butter became a best seller. [4] [5] [6] [7] [8]

Originally packaged in a tin can with a turn key and reclosable lid, the product's packaging was changed to glass jars because of metal shortages during World War II. In 1988, Peter Pan was the first brand of peanut butter to be sold in plastic jars. [9] [10]

The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.[ citation needed ]

On December 8, 2020, Conagra announced that it would sell the Peter Pan brand to Post Holdings. [11] The transaction was completed on January 25, 2021. [12]

Promotion

Past spokesmen for Peter Pan have included actor Sterling Holloway, [13] actor Mark Linn-Baker, [14] comedian Alan Sues, [15] and game show host Art James. [16]

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2009. This would not be the first time: in the mid-1950s, when Peter Pan cosponsored ABC's Disneyland TV series, Tinker Bell often appeared in their ads during the program.[ citation needed ]

In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy. [17]

Varieties

Peter Pan Peanut Butter is currently sold in 10 varieties: [18] Creamy Original, Crunchy Original, Creamy Whipped, Creamy Honey Roast, Crunchy Honey Roast, Natural Creamy, Natural Creamy Honey Roast, Original Almond Butter, Vanilla Roast Almond Butter, and Honey Roast Almond Butter.[ citation needed ]

Recall

Recalled jar of Peter Pan with "2111" product code Contaminated Peter Pan peanut butter.jpg
Recalled jar of Peter Pan with "2111" product code

In February and March 2007, Peter Pan and some Great Value (Walmart's store brand) peanut butters were linked to 425 cases of salmonellosis across the United States. [19] Centers for Disease Control and Prevention officials believe this is the first Salmonella outbreak involving peanut butter to occur in the United States. [20]

The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111". [21] The recall included all ConAgra-produced peanut butter sold in the United States since October 2004. [22] Peter Pan products returned to stores in late August 2007. [23]

Related Research Articles

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<span class="mw-page-title-main">Conagra Brands</span> American multinational consumer packaged goods holding company

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Skippy is an American brand of peanut butter manufactured in the United States and China. First sold in 1932, Skippy is currently manufactured by Hormel Foods, which bought the brand from Unilever in 2013. It is the best-selling brand of peanut butter in China and second only to the J.M. Smucker Company's Jif brand worldwide.

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Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.

Joseph Louis Rosefield was a California food businessman who invented modern, nonseparating peanut butter in 1922 – 1923. His family business, the Rosefield Packing Company, was based in Alameda. His new production process was licensed to another company to make Peter Pan peanut butter in 1923. Rosefield Packing later marketed Skippy peanut butter in 1932; both brands are still sold today. It also introduced cylindrical "wide-mouth" jars for peanut butter in 1935. Peanut butter then became a vast food industry. Among other roles, Rosefield Packing provided emergency supplies of peanut butter to Hawaii during World War II. Rosefield's family sold Rosefield Packing and the Skippy brand to Best Foods in 1955.

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Peanut Butter & Co. is a peanut butter brand based in New York City. Founded in 1998 by Lee Zalben, from 1998 to 2016, the company operated a sandwich shop in Greenwich Village, which sold gourmet peanut butter sandwiches for $5. The company by 1999 was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States. In 2005 the company published The Peanut Butter & Co. Cookbook.

<span class="mw-page-title-main">Post Holdings</span> American consumer packaged goods holding company

Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. Its Post Consumer Brands business manufactures, markets, and sells both branded and private label products, mainly breakfast cereals. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage, and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.

Citadel spread is a paste made of peanut butter, oil, sugar and milk powder. First developed as a trail food for hikers, a citadel spread resembles common ready-to-use therapeutic food (RUTF) formulations, such as Plumpy'nut.

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References

  1. ↑ "A Chunky History of Peanut Butter". The New Yorker. 28 November 2012. Retrieved 17 April 2023.
  2. ↑ Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. p. 131. ISBN   9780252025532.
  3. ↑ Wheeling, Kate; Moon, Emily. "A Brief History of Peanut Butter". Smithsonian Magazine. Retrieved 17 April 2023.
  4. ↑ Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. ISBN   0-252-02553-9.
  5. ↑ Krampner, Jon (2014). Skippy: He Made His First Jar of Peanut Butter in His Garage. doi:10.7312/columbia/9780231162333.001.0001. ISBN   9780231162333 . Retrieved 17 April 2023.{{cite book}}: |website= ignored (help)
  6. ↑ Krampner, Jon (2014). Appendix Two Peanut Butter Time Line. doi:10.7312/columbia/9780231162333.001.0001. ISBN   9780231162333 . Retrieved 17 April 2023.{{cite book}}: |website= ignored (help)
  7. ↑ "E. K. Pond Company, est. 1870". Made-in-Chicago Museum. 12 August 2015. Retrieved 17 April 2023.
  8. ↑ Krampner, Jon (31 January 2012). "4. Peter Pan: "Improved by Hydrogenation"". Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food. Columbia University Press. pp. 46–58. doi:10.7312/kram16232-005. ISBN   978-0-231-53093-4 . Retrieved 17 April 2023.{{cite book}}: |website= ignored (help)
  9. ↑ "Frequently Asked Questions". PeterPanPB.com. Archived from the original on 2013-06-06. Retrieved 2013-06-04.
  10. ↑ "Video". www.youtube.com. Retrieved 2020-11-03.
  11. ↑ Barr, Diana (8 December 2020). "Post Holdings to buy Peter Pan peanut butter brand". www.bizjournals.com. Retrieved 23 December 2020.
  12. ↑ "Post Holdings and Conagra Brands Announce Completion of Acquisition of Peter Pan® Peanut Butter Brand by Post Holdings". GlobeNewswire News Room. 25 January 2021. Retrieved 10 February 2021.
  13. ↑ "VINTAGE 1950s PETER PAN PEANUT BUTTER - VOICED BY THE GREAT STERLING HOLLOWAY - YouTube". www.youtube.com. 3 November 2012. Archived from the original on 2021-12-13.
  14. ↑ "Mark Linn-Baker Peter Pan peanut butter ad # 4 - YouTube". www.youtube.com. 4 March 2008. Archived from the original on 2021-12-13.
  15. ↑ "1972 Peter Pan Peanut Butter Commercial with Alan Sues". www.youtube.com. Archived from the original on 2011-02-08. Retrieved 2020-11-03.
  16. ↑ "Say When!! clip (Peter Pan blooper), 1964 - YouTube". www.youtube.com. 18 June 2016.
  17. ↑ The New York Public Library Literature Companion. Free Press. 2001. ISBN   9781439137215.
  18. ↑ "Types of Peter Pan Peanut Butter Spreads".
  19. ↑ "Key Moments in Peanut Butter History via Jon Krampner's 'Creamy and Crunchy'". Blog. Columbia University Press. 14 December 2012. Retrieved 17 April 2023.
  20. ↑ "Multistate Outbreak of Salmonella Serotype Tennessee Infections Associated with Peanut Butter --- United States, 2006--2007". cdc. CDC. 1 June 2007. Retrieved 25 November 2024.
  21. ↑ Funk, Josh (2007-02-15). "Peanut butter recalled over salmonella". The Washington Post. Associated Press. Retrieved 2007-02-15.
  22. ↑ none (2007-03-12). "Peanut butter recall widens". Reuters. Archived from the original on 2007-03-14. Retrieved 2007-03-12.
  23. ↑ "Peter Pan Peanut Butter to Return to Shelves". KUTV: CBS News. Archived from the original on 2007-09-26.
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