A macrobiotic diet is a fad diet based on ideas about types of food drawn from Zen Buddhism. The diet tries to balance the supposed yin and yang elements of food and cookware. Major principles of macrobiotic diets are to reduce animal products, eat locally grown foods that are in season, and consume meals in moderation.
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Seitan is a food made from gluten, the main protein of wheat. It is also known as miànjīn, fu, milgogi, wheat meat, gluten meat, vital wheat gluten or simply gluten. It is made by washing wheat flour dough with water until most of the starch granules have been removed, leaving behind the sticky, insoluble gluten as an elastic mass, which is then cooked and eaten.
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in San Diego in 1981, the company makes over 90 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, was identified by the tagline "Seven Whole Grains on a Mission". The company name is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi.
Michio Kushi was a Japanese educator who helped to introduce modern macrobiotics to the United States in the early 1950s. He lectured all over the world at conferences and seminars about philosophy, spiritual development, health, food, and diseases.
Kokkoh is an infant formula broth made from whole grains, seeds and legumes lightly toasted and ground to a powder. It was first brought to Western culture by Sakura Nyoichi, better known as George Ohsawa, as part of the Macrobiotic Diet, based a recipe widely used in traditional Japan. Brown rice is its primary and can be its only solid ingredient. Many kokkoh recipes include other whole grains, seeds and seasonings, most commonly sweet rice, azuki beans, sesame seeds, oats, barley, soybeans and kombu.
Uncle Sam is an American brand of ready-to eat breakfast cereal that was first introduced in 1908 by U.S. Mills of Omaha, Nebraska. The company relocated to Needham, Massachusetts sometime after the 1970s. Attune Foods of San Francisco acquired Uncle Sam Cereal in 2009. In 2013 Post Foods acquired Attune Foods.
A health food store is a type of grocery store that primarily sells health foods, organic foods, local produce, and often nutritional supplements. Health food stores typically offer a wider or more specialized selection of foods than conventional grocery stores for their customers, for example people with special dietary needs, such as people who are allergic to the gluten in wheat or some other substance, and for people who observe vegetarian, vegan, raw food, organic, or other alternative diets.
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized wheat biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries. Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions.
U.S. Mills is an American packaged food products company specializing in natural, organic, and specialty cereals, cookies, and crackers. Their products are sold through supermarkets, wholesale grocers, and natural food distributors nationwide. Their brands include Uncle Sam Cereal, Erewhon, New Morning, Skinner's Raisin Bran, and, formerly, Farina.
Bob's Red Mill is an American brand of whole-grain foods marketed by employee-owned American company Bob's Red Mill Natural Foods of Milwaukie, Oregon. The company was established in 1978 by Bob and Charlee Moore.
Arrowhead Mills is a brand of organic baking mixes, grains, and, cereals.
Eden Foods, Inc., is an organic food company based in Clinton, Michigan. It is best known for its Edensoy line of organic soy milk, and its line of organic Japanese foods and condiments. The company claims to be the oldest independent organic food producer in the United States, and the largest supplier of organic dry grocery items.
Love Grown Foods is a natural food company that manufactures a line of all natural breakfast foods. The company was founded in January 2008 by Maddy D’Amato and Alex Hasulak after developing their product line as undergraduate students at the University of Denver. The company markets its products in grocery stores across The United States and Canada.
Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. Its Post Consumer Brands business manufactures, markets, and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage, and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
Aveline Kushi was a Japanese teacher who was an advocate for macrobiotic diets and world peace. She opened Erewhon, considered the first natural food store, in Brookline, Massachusetts in the early 1960s. Kushi promoted the macrobiotic philosophy and diet, a Taoist-influenced spiritual practice emphasizing organic and seasonal foods.
Attune Foods is a manufacturer of natural and organic cereals and probiotic snack bars that was purchased by Post Foods in 2013. The company was founded in 1908, with the introduction of Uncle Sam Cereal, which it still sells. Its other brands are Erewhon, New Morning, and Skinner's.
Edward Esko was an American advocate of macrobiotics. He lectured all over the world on diet, nutrition, holistic health, food and oriental cosmology.
Bagrrys India Limited is an Indian multinational FMCG food-manufacturing company which manufactures the high-fiber breakfast cereals and health foods, headquartered in New Delhi, India. The company has two food brands in its portfolio ‘Bagrry's’ and ‘Lawrence Mills’.
Erewhon Market is an American upscale supermarket chain with nine locations, all in Los Angeles County, California.
