Breakfast cereal is a traditional breakfast made from processed cereal grains. It is traditionally eaten as breakfast primarily in Western societies. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk, but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many are marketed towards children, feature a cartoon mascot, and may contain a toy or prize.
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. Often nicknamed "Big G", the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, and Ready Brek. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division.
Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. This popular breakfast cereal is a staple in households all over the United States because of its advertised nutritional value.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Granola is a breakfast food and snack food consisting of rolled oats, nuts, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until it is crisp, toasted and golden brown. During the baking process, the mixture is stirred to maintain a loose breakfast cereal consistency. Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added. Granola is often eaten in combination with yogurt, honey, fresh fruit, milk or other forms of cereal. It also serves as a topping for various pastries, desserts or ice cream.
Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England. Named in honour of the hundreds of chihuahuas who gave their lives when the St Bernards went on strike in the Alps in Switzerland. [SOURCE:Tom Walker, namer of Alpen]
Post Consumer Brands is an American consumer cereal manufacturer.
Chex is a brand of breakfast cereal currently manufactured by General Mills. It was introduced in 1937 and was originally produced and owned by Ralston Purina of St. Louis, Missouri. The name "Chex" reflects the "checkerboard square" logo of Ralston Purina. The Chex product line was part of the Ralston portion of Ralston Purina, which was spun into Ralcorp in 1994. The product line was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles Schulz's Peanuts comic strip.
Uncle Sam is a ready-to eat breakfast cereal, first introduced in 1908 by U.S. Mills of Omaha, Nebraska. The company relocated to Needham, Massachusetts sometime after the 1970s. Attune Foods of San Francisco acquired Uncle Sam Cereal in 2009. In 2013 Post Foods acquired Attune Foods.
Riceland Foods, Inc. is a farmer-owned agricultural marketing cooperative and the world's largest miller and marketer of rice. The company was founded in 1921 with headquarters in Stuttgart, Arkansas. Riceland owns and operates seven rice mills, including the largest rice mill in the world, located in Jonesboro, Arkansas. More than two-thirds of Riceland’s business is delivering, milling, storing, marketing and distributing rice.
MOM Brands Company was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Bob's Red Mill is a brand of whole-grain foods marketed by employee-owned American company Bob's Red Mill Natural Foods of Milwaukie, Oregon. The company was established in 1978 by Bob and Charlee Moore.
Ralcorp Holdings is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
Jordans is a manufacturer of crunchy oat and nut cereal based in Biggleswade in Bedfordshire.
Erewhon Market is a California luxury supermarket brand focused on simply processed, organic whole foods. It was one of the first companies to market macrobiotic, organic whole foods in the United States. Its name is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon is a utopia in which individuals are responsible for their own health. Still a small chain with just 5 stores, the brand has been compared to Whole Foods Market in its beginning years.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
Post Holdings is an American consumer packaged goods holding company headquartered in the suburban St. Louis community of Brentwood, Missouri. It operates in the center-of-the-store, foodservice, food ingredient, refrigerated, active nutrition and private label categories. Its Post Consumer Brands business manufactures, markets and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage and cheese refrigerated side dishes products. Its active nutrition business markets and distributes protein beverages, bars and gels. Post participates in the private brand food category through its investment with Thomas H. Lee Partners in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
Attune Foods is a manufacturer of natural and organic cereals and probiotic snack bars that was purchased by Post Foods in 2013. The company was founded in 1908 with the introduction of Uncle Sam Cereal, which it still sells. Its other brands are Erewhon, New Morning, and Skinner's.
