Bear Naked

Last updated
Bear Naked
Company typeSubsidiary
Industry Consumer Goods
Founded2002 Norwalk, Connecticut
Founder Brendan Synnott and Kelly Flatley
Headquarters La Jolla, California, U.S.
Products Granola
Oatmeal
Parent WK Kellogg Co
Website http://www.bearnaked.com/

Bear Naked is a food company that makes whole grain granolas, granola bites, and oatmeal. The company was launched in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi, a subsidiary of Kellogg's. Bear Naked is based out of La Jolla, California. As of 2023, the company is owned by WK Kellogg Co.

Contents

History

Kelly Flatley and Brendan Synnott are the co-founders of Bear Naked granola. Flatley came up with the name – “bear” which evoked the outdoors, while “naked” implied the absence of additives. In college, Flatley made granola in her dorm room and shared it with friends. Flatley met Synnott in 2002 in Darien, Connecticut. Flatley was making her granola through the night and delivering it to local stores the next morning. They became business partners and began using a commercial kitchen. They were the only employees of the company at the time, so they created, distributed, and marketed the granola themselves. Initially, commercial distributors would not sell them raw materials, so they bought bulk from their local Costco. Synnott and Flatley pitched their products to organic and natural markets and increased the company's presence in stores. In 2003, Stew Leonard’s supermarket chain in New York picked up their granola, which helped pull the company into commercial success. [1] [2]

Acquisition by Kellogg's

In 2007, Flatley and Synnott were approached by Kashi, a subsidiary of the Kellogg Company. The partners sold Bear Naked for over $60 million. Flatley and Synnott stayed for a year to make a smooth transition to the new parent company. Today, Kellogg’s Kashi Co. organic unit manages the Bear Naked brand, from La Jolla, California. [3]

Marketing

Design

For its initial design, Bear Naked used a logo with three slashes suggesting bear claw marks. They chose a bear symbol because of its appetite for nuts, fruit, and honey. After a redesign in 2015, “Kevin” the bear was introduced. He now appears on all packaging, social media, and the company website. The new design uses orange, the signature color of Bear Naked's flagship Fruit and Nut granola. The color is meant to be energetic and hopes to appeal to millennials and others with active lives. [4]

Packaging

Bear Naked’s marketing strategy included presenting its product in a resealable cellophane pouch with a transparent window. In 2019, Bear Naked made its stand-up pouch from 100% recyclable materials. [5]

Products

Granola

Classic Granola

Bear Naked Granola Fit (Reduced Sugar)

Gluten-Free and Grain Free

Protein Granola

Granola bites

Oatmeal

Related Research Articles

<span class="mw-page-title-main">Girl Scout Cookies</span> Cookies sold by the Girl Scout Organization

Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by going door-to-door, online, through school or town fundraisers, or at "cookie booths" set up at storefronts. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than one million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from.

<i>Turrón</i> Southern European nougat confection

Turrón, torró or torrone is a Mediterranean nougat confection, typically made of honey, sugar, and egg white, with toasted almonds or other nuts, and usually shaped either into a rectangular tablet or a round cake. Turrón is usually eaten as a dessert food around Christmas in Spain and Italy.

<span class="mw-page-title-main">Planters</span> Snack food brand specializing in peanuts

Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.

<span class="mw-page-title-main">Kashi (company)</span> Food manufacturer

Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in San Diego in 1981, the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada. Its original cereal, discontinued in 2021, was identified by the tagline "Seven Whole Grains on a Mission". The name "Kashi" is a blended term derived from "kashruth", meaning kosher or pure food, and "Kushi", the last name of the founder of American macrobiotics, Michio Kushi.

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.

Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.

<span class="mw-page-title-main">Pecan pie</span> Pie made primarily with corn syrup and pecans

Pecan pie is a pie of pecan nuts mixed with a filling of eggs, butter and sugar. Variations may include white or brown sugar, cane syrup, sugar syrup, molasses, maple syrup, or honey. It is commonly served at holiday meals in the United States and is considered a specialty of Southern U.S. origin. Most pecan pie recipes include salt and vanilla as flavorings. Pecan pie may be served with whipped cream, vanilla ice cream or hard sauce.

<span class="mw-page-title-main">Nut butter</span> Spreadable paste of nuts

A nut butter is a spreadable foodstuff made by grinding nuts into a paste. The result has a high fat content and can be spread like true butter, but is otherwise unrelated. Nut butters include:

<span class="mw-page-title-main">Honey Bunches of Oats</span> Breakfast cereal made by Post

Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.

<span class="mw-page-title-main">Quaker Instant Oatmeal</span> Oatmeal brand

Quaker Instant Oatmeal is a type of oatmeal made by the Quaker Oats Company, first launched in 1966. It is crafted from whole grain oats.

<span class="mw-page-title-main">Crunchy Nut</span> Breakfast cereal made by Kelloggs

Crunchy Nut is a breakfast cereal made by Kellogg's with flakes of corn, honey, three types of sugar, and chopped peanuts. The product was created by Kellogg's employees at their Trafford Park factory in Greater Manchester and first introduced in 1980.

<span class="mw-page-title-main">Nature Valley</span> American snack bar brand

Nature Valley is an American brand of snack bars owned by General Mills.

<span class="mw-page-title-main">Fiber One</span> General Mills brand

Fiber One is a brand of high-fiber breakfast cereal, packaged nutritional bars, and baked food products owned by General Mills. Originally released as a breakfast cereal in 1985, it directly competes with Kellogg’s All-Bran.

<span class="mw-page-title-main">Candy bar</span> Type of sugar confectionery that is in the shape of a bar

A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.

RXBAR is a protein bar produced by Chicago Bar Co., which is owned by Kellanova. It is made with egg whites, dried fruit, nuts, and dates.

References

  1. "Kelly Flatley & Brendan Synnott". NPR.org. Retrieved 2022-04-18.
  2. "Bear Naked's growth: Stew Leonard to $65M - Feb. 6, 2008". money.cnn.com. Retrieved 2022-04-18.
  3. CT), News-Times, The (Danbury (2007-11-26). "Kellogg swallows up Norwalk granola maker". NewsTimes. Retrieved 2022-04-18.{{cite news}}: CS1 maint: multiple names: authors list (link)
  4. "Bear Naked". Ptarmak. Retrieved 2022-04-18.
  5. "Kellogg, Bear Naked's Stand-Up Pouch Takes Circular Route to Recyclability". Packaging World. 2019-11-01. Retrieved 2023-11-02.