Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Pop-Tarts is an American brand of toaster pastries produced and distributed by Kellanova since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK, and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes, but in Poland, Slovakia and Russia the cereal is sold in bags. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.
Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.
Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.
Shreddies are a breakfast cereal marketed in Canada, the United Kingdom and Ireland. It was first produced in Canada in 1939 by Nabisco. The Shreddies brand is held by Post Consumer Brands in Canada, and Nestlé in the United Kingdom and Ireland.
Ricicles was a breakfast cereal sold by Kellogg's in the United Kingdom and Ireland. It was similar to another Kellogg's product, Rice Krispies, with the addition of a frosted sugar coating. The product is known as Frosted Krispies in the United States.
Kaboom was the name of a vitamin-fortified, circus-themed breakfast cereal produced by General Mills, which contained oat cereal bits shaped like smiling clown faces and marshmallow bears, lions, elephants, and stars. Its mascot was a smiling circus clown. It originated in 1969.
Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series The Flintstones as spokestoons. The product line includes Cocoa Pebbles and Fruity Pebbles.
Waffle Crisp is a breakfast cereal made by Post Consumer Brands, which contains maple syrup–flavored corn cereal bits in a waffle shape. It was first launched in 1996. In 2013, Post introduced a lower-priced version of the cereal, "Waffle Crunch", as part of their Good MOREnings line of budget cereals. According to customer service at Post Foods, Waffle Crisp was discontinued in August 2018.
Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.
Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.
Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993. The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. The cereal pieces were manufactured in the shape of the letter "T". It has been described as being similar in flavor to Cap'n Crunch cereal, which is also produced by Quaker.
