Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate page layouts and produce text and image content comparable to the simpler forms of traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.
Tag Image File Format or Tagged Image File Format, commonly known by the abbreviations TIFF or TIF, is an image file format for storing raster graphics images, popular among graphic artists, the publishing industry, and photographers. TIFF is widely supported by scanning, faxing, word processing, optical character recognition, image manipulation, desktop publishing, and page-layout applications. The format was created by the Aldus Corporation for use in desktop publishing. It published the latest version 6.0 in 1992, subsequently updated with an Adobe Systems copyright after the latter acquired Aldus in 1994. Several Aldus or Adobe technical notes have been published with minor extensions to the format, and several specifications have been based on TIFF 6.0, including TIFF/EP, TIFF/IT, TIFF-F and TIFF-FX.
Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media selection, proofing, quality control checks and the production of printing plates if required. The artwork is quite often provided by the customer as a print-ready PDF file created in desktop publishing.
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional graphics, i.e. produced on a flat surface, today normally paper or a screen on various electronic devices. The term usually refers to the arts that rely more on line, color or tone, especially drawing and the various forms of engraving; it is sometimes understood to refer specifically to drawing and the various printmaking processes, such as line engraving, aquatint, drypoint, etching, mezzotint, monotype, lithography, and screen printing. Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs.
News design is the process of arranging material on a newspaper page, according to editorial and graphical guidelines and goals. Main editorial goals include the ordering of news stories by order of importance, while graphical considerations include readability and balanced, unobtrusive incorporation of advertising.
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creative director positions are often found within the music, film, video game, fashion, marketing, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well.
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
Graphic Exchange (gX) was a print publication for creative professionals in graphic communications and graphic arts with an editorial focus on creative imaging, graphic design, prepress, digital video and Web publishing. It was conceived and launched by Dan Brill and Diane Boadway in October, 1991 and was based in Toronto, Ontario, Canada.
Graphic art software is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art.
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
In printing, Preflight is the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The basic idea is to prepare the files to make them feasible for the correct process such as offset printing and eliminate costly errors and facilitate a smooth production. It is a standard prepress procedure in the printing industry. The term originates from the preflight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger, and Professor Ron Bertolina was a pioneer for solutions to preflighting in the 1990s.
A desktop publishing artist or artworker is a desktop publishing worker, responsible for translating the work of art directors and graphic designers into digital files ready to go to print or be placed online. A DTP operator is usually skilled in multiple computer design applications, such as Adobe CS.
Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design, and cross-media marketing.
In color management, an ICC profile is a set of data that characterizes a color input or output device, or a color space, according to standards promulgated by the Interglobal Color Consortium (ICC). Profiles describe the color attributes of a particular device or viewing requirement by defining a mapping between the device source or target color space and a profile connection space (PCS). This PCS is either CIELAB (L*a*b*) or CIEXYZ. Mappings may be specified using tables, to which interpolation is applied, or through a series of parameters for transformations.
Serif (Europe) Ltd., a subsidiary of Canva, is a British software developer and publisher, best known for its Affinity suite of professional graphic design, photo editing, and desktop publishing software. The company delivers products directly to consumers through its dedicated website and contact centre, as well as through various retailers.
Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art and the humanities. The field of creative technology encompasses art, digital product design, digital media or an advertising and media made with a software-based, electronic and/or data-driven engine. Examples include multi-sensory experiences made using computer graphics, video production, digital music, digital cinematography, virtual reality, augmented reality, video editing, software engineering, 3D printing, the Internet of Things, CAD/CAM and wearable technology.
"Harlequin (software)" is a raster image processor first released in 1990 under the name ScriptWorks running as a command-line application to render PostScript language files under Unix. It was developed by Harlequin, a software company based in Cambridge, England.
