Formation | 1903 |
---|---|
Type | not-for-profit membership organization |
Headquarters | Irving, Texas, United States |
Region served | Worldwide |
Membership | 14,000 members |
Official language | English |
President and CEO | Dale Denham |
Website | www |
Formerly called | Specialy Association Advertising International |
Promotional Products Association International (PPAI) is an international not-for-profit trade association serving the promotional products industry. [1] The association was founded in 1903 and presently has more than 14,000 members. [2]
In 1903, a group of 12 manufacturers of promotional products formed an industry trade association. The organization was initially called the National Association of Advertising Novelty Manufacturers. Its initial members discussed matters such as pricing, innovation, business setbacks, and managing sales representatives, and established bylaws and operating procedures for the organization. [3] Benjamin S. Whitehead, who owned a promotional products manufacturing company in Newark, New Jersey, became the association's first president. [4]
By 1906, the association had 56 members, including one honorary member, Henry S. Bunting, who published the official publication of the association. Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5]
In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members. The association's milestones in its first 25 years includes standardization of terms and trade practices and establishing advertising specialties as a recognized advertising medium. [6]
The industry faced challenges during the great depression, but business rebounded in the late 1940s with industry sales of $124 million recorded in 1947. In 1961, the association started offering executive development seminars and continued to provide educational opportunities to assist members in improving their businesses. [7]
In 1966, PPAI had 1,211 members and over 300 exhibitors. [8] The PPAI Expo, which is currently held annually in Las Vegas is a trade show for promotional products professionals and companies. [9]
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion.
The Billiard Congress of America (BCA) is the governing body for cue sports in the United States and Canada, and the regional member organization of the World Pool-Billiard Association (WPA). It was established under this name in 1948 as a non-profit trade organization in order to promote the sport and organize its players via tournaments at various levels. The BCA is headquartered in Broomfield, Colorado. The voting members of the organization are mostly equipment manufacturers.
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
Sunkist Growers, Incorporated is an American citrus growers' non-stock membership cooperative composed of over 1,000 members from California and Arizona headquartered in Valencia, California. Through 31 offices in the United States and Canada and four offices outside North America, its sales in 1991 totaled $956 million. It is the largest fresh produce shipper in the United States, the most diversified citrus processing and marketing operation in the world, and one of California's largest landowners.
The Game Manufacturers Association (GAMA) is a non-profit trade association based in Columbus, Ohio, dedicated to the advancement of the non-electronic social game industry – tabletop games, miniatures games, card games, collectable/tradeable card games, role-playing games, and live-action role playing games. Its members are game manufacturers, retailers, distributors, suppliers, conventions, clubs, and independent professionals related to the games industry.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.
Print Solutions Magazine is a monthly trade publication that covers the print distribution industry. It has been published continuously since 1962 by the Print Services & Distribution Association (PSDA), though it was previously known as FORM Magazine. It has won more than 100 awards and is read by over 32,400 professionals in the printing industry. Each issue of Print Solutions Magazine contains relevant industry news as well as sales, marketing and management features to help readers improve their businesses, expand into new markets and learn ways to sell print products and related services.
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion Merchandising is a job that is done world- wide. This position requires well-developed quantitative skills, and natural ability to discover trends, meaning relationships and interrelationships among standard sales and stock figures. In the fashion industry, there are two different merchandising teams: the visual merchandising team, and the fashion merchandising team.
NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies, is a trade association based in the United States representing more than four hundred companies that manufacture and distribute equipment, systems, software, and supplies used in printing, publishing, and converting.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
The American Equestrian Trade Association (AETA) is a not-for-profit (501-C6) trade organization founded in 2007. Association membership consists of 370 organizations involved with manufacturing, distribution and retailing of products for horses and riders.
Bruce Fox, Inc. is a designer and manufacturer of custom awards and branded displayable products, established in New Albany, Indiana, in 1938.
Retail's Big Show, or the NRF Annual Convention & EXPO, is the flagship industry event of the National Retail Federation (NRF).
EuroShop is a trade fair for capital goods for the retail industry which has taken place since 1966. Held every three years on the grounds of Messe Düsseldorf, the initiator of the fair is the EHI Retail Institute.