Proraso

Last updated
Proraso
Proraso logo (2012).png
Product type Shaving soap, shaving cream, pre- and post-shave products, other shaving supplies
OwnerLudovico Martelli S.r.l
CountryItaly
Introduced1948;76 years ago (1948)
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Website www.proraso.com

Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. [1] The brand includes men's barber supplies and scented shaving products, [2] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948. [3]

Contents

In 2009, the company's turnover was over 36 million euros, ranking sixth in the national market in the production of rapid foams, third for shaving cream with brush and first in the market for pre and after shave creams. [4] In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year. [5]

Products

The Proraso brand includes five main product lines, four of which are marketed internationally. [6]

There is also the "Single Blade" line which contains three variants directed to professionals. This line offers much more complex fragrances in the products.

The brand also includes a shaving brush and a metallic after-shave vaporizer among other accessories for professional barbers.

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References

  1. Magri, Valentina (22 October 2019). "Chinese Nuo Capital fund acquires a 30% stake in shaving cosmetics maker Proraso". BeBeez. Retrieved 5 December 2019.
  2. "Cinque linee di prodotto per ogni tipo di barba" [Five product lines for every type of beard]. Proraso (in Italian). Retrieved 15 August 2016.
  3. "History".
  4. "Creme e vecchi belletti". www.coopfirenze.it (in Italian). Retrieved 2022-02-03.[ permanent dead link ]
  5. Redazione (2018-03-30). "Ludovico Martelli. Moda hipster, un affare coi baffi". ItalyPost (in Italian). Retrieved 2022-02-03.
  6. "Proraso Shaving Products" . Retrieved 29 January 2019.

Bibliography