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Product type | Shaving soap, shaving cream, pre- and post-shave products, other shaving supplies |
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Owner | Ludovico Martelli S.r.l |
Country | Italy |
Introduced | 1948 |
Related brands |
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Website | www |
Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. [1] The brand includes men's barber supplies and scented shaving products, [2] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948. [3]
In 2009, the company's turnover was over 36 million euros, ranking sixth in the national market in the production of rapid foams, third for shaving cream with brush and first in the market for pre and after shave creams. [4] In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year. [5]
The Proraso brand includes five main product lines, four of which are marketed internationally. [6]
There is also the "Single Blade" line which contains three variants directed to professionals. This line offers much more complex fragrances in the products.
The brand also includes a shaving brush and a metallic after-shave vaporizer among other accessories for professional barbers.
Shaving is the removal of hair, by using a razor or any other kind of bladed implement, to slice it down—to the level of the skin or otherwise. Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair. A man is called clean-shaven if he has had his beard entirely removed.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
The term cleanser refers to a product that cleans or removes dirt or other substances. A cleanser could be a detergent, and there are many types of cleansers that are produced with a specific objective or focus. For instance, a degreaser or carburetor cleanser used in automotive mechanics for cleaning certain engine and car parts.
A moisturizer, or emollient, is a cosmetic preparation used for protecting, moisturizing, and lubricating the skin. These functions are normally performed by sebum produced by healthy skin. The word "emollient" is derived from the Latin verb mollire, to soften.
Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication.
Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company.
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol-based liquid (splash), but it can be a lotion, gel, or even a paste.
Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company; and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.
Lotion is a low-viscosity topical preparation intended for application to the skin. By contrast, creams and gels have higher viscosity, typically due to lower water content. Lotions are applied to external skin with bare hands, a brush, a clean cloth, or cotton wool.
Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification. Pharmaceutical products are not considered personal care products.
Truefitt & Hill is the oldest barbershop in the world, as certified by Guinness Book of World Records in April 2000. Truefitt was established in 1805 by William Francis Truefitt, who styled himself as hairdresser to the British Royal Court and the firm received their first Royal Warrant from King George III. In 1911, Edwin Hill set up a barber shop on Old Bond Street, also near the royal neighbourhoods in London and it was to this address H.P. Truefitt moved in 1935 to create Truefitt & Hill. Other Truefitt regional outlets were merged into the present company in 1941. The present location of Truefitt & Hill at 71 St. James's Street, was taken up in 1994. In addition, there are locations in Toronto, Beijing, Canberra, Sydney, Dhaka, India, Kuala Lumpur, Singapore, Kuwait, Bangkok, Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar, Bangladesh, and the Czech Republic.
Barbasol is an American brand of shaving cream, aftershave, and disposable razors created by MIT Professor Frank Shields in 1919 in Indianapolis. It is currently owned by Perio, Inc.
Geo. F. Trumper is a British men's barber and perfumer in London, England, which sells its own brand of men's fragrances and personal grooming products. It was established in 1875 by George Francis William Trumper as a Gentlemen's Barber Shop. George Trumper was not only an excellent barber but also a master perfumer, and he soon gained a reputation as such among the gentlemen of London's elite.
Shaving soap is a hard soap that is used to produce lather with a shaving brush. The lather it produces is used to coat the face during shaving, softening the hair in preparation for shaving.
Edge is an American brand of shaving gel manufactured by Edgewell Personal Care. The line includes Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.
Beard oil is a cosmetic product that is used to nourish both the skin under the beard and the beard itself in order to keep it "soft, shiny, and smooth". Beard oil mimics the natural oils produced by skin, such as sebum, and is composed mainly of carrier oils and essential oils.
Male grooming refers to men paying attention to fashion and enhancing their own appearance. This interest has become increasingly apparent in popular culture.
Le Male is a men's fragrance created by Francis Kurkdjian for Jean Paul Gaultier in 1995. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The fragrance was developed as a counterpart to the women's fragrance Classique, which was introduced in 1993.