Publics

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Publics are small groups of people who follow one or more particular issue very closely. They are well informed about the issue(s) and also have a very strong opinion on it/them. They tend to know more about politics than the average person, and, therefore, exert more influence, because these people care so deeply about their cause(s) that they donate a lot of time and money. Therefore, it is unlikely for a politician to be reelected if he or she did not please the publics while in office. [1]

Politics refers to a set of activities associated with the governance of a country, or an area. It involves making decisions that apply to members of a group.

Contents

Issue publics

Issue publics are groups of people who pay attention to one particular issue. One can be part of more than one issue public. [1]

Attentive publics

Attentive publics are groups of people who pay attention to several particular issues. [1]

See also

Related Research Articles

Celebrity is the fame and public attention accorded by the mass media to individuals or groups or, occasionally, animals, but is usually applied to the persons or groups of people themselves who receive such a status of fame and attention. Celebrity status is often associated with wealth, while fame often provides opportunities to earn revenue.

Media bias is the bias or perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed.

Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social systems and institutions. Advocacy can include many activities that a person or organization undertakes including media campaigns, public speaking, commissioning and publishing research or conducting exit poll or the filing of an amicus brief. Lobbying is a form of advocacy where a direct approach is made to legislators on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States and Canada are using social media to facilitate civic engagement and collective action.

Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests. Such tactics may include the use of logical fallacies, psychological manipulations, outright deception, rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.

Appeal to emotion or argumentum ad passiones is a logical fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies, including appeal to consequences, appeal to fear, appeal to flattery, appeal to pity, appeal to ridicule, appeal to spite, and wishful thinking.

Criticism practice of judging the merits and faults of something or someone

Criticism is the practice of judging the merits and faults of something.

Agenda-setting theory describes the "ability to influence the importance placed on the topics of the public agenda". With agenda setting being a social science theory, it also attempts to make predictions. That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important. Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election. In the 1968 "Chapel Hill study", McCombs and Shaw demonstrated a strong correlation coefficient between what 100 residents of Chapel Hill, North Carolina thought was the most important election issue and what the local and national news media reported was the most important issue. By comparing the salience of issues in news content with the public's perceptions of the most important election issue, McCombs and Shaw were able to determine the degree to which the media determines public opinion. Since the 1968 study, published in a 1972 edition of Public Opinion Quarterly, more than 400 studies have been published on the agenda-setting function of the mass media, and the theory continues to be regarded as relevant. Studies have shown that what the media decides to expose in certain countries correlates with their views on things such as politics, economy and culture. Countries that tend to have more political power are more likely to receive media exposure. Financial resources, technologies, foreign trade and money spent on the military can be some of the main factors that explain coverage inequality.

The hostile media effect, originally deemed the hostile media phenomenon and sometimes called hostile media perception, is a perceptual theory of mass communication that refers to the tendency for individuals with a strong preexisting attitude on an issue to perceive media coverage as biased against their side and in favor of their antagonists' point of view. Partisans from opposite sides of an issue will tend to find the same coverage to be biased against them. The phenomenon was first proposed and studied experimentally by Robert Vallone, Lee Ross and Mark Lepper.

Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism. The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of their least favorite student.

The Deliberative Opinion Poll, sometimes called a Deliberative Poll, is a form of opinion poll that incorporates the principles of deliberative democracy. Professor James S. Fishkin of Stanford University first described the concept in 1988. The typical deliberative opinion poll takes a random, representative sample of citizens and engages them in deliberation on current issues or proposed policy changes through small-group discussions and conversations with competing experts to create more informed and reflective public opinion. A typical polling utilizes participants drawn from a random and representative sample to engage in small-group deliberations to create more informed and reflective public opinion. Deliberative polls have been tested around the world, including in the European Union, the United States, China, and Australia.

Noocracy, or "aristocracy of the wise", as originally defined by Plato, is a system of governance where decision making is in the hands of philosophers, similar to his idea of Philosopher kings. The idea was further expanded upon by geologist Vladimir Vernadsky, and philosophers Pierre Teilhard de Chardin and Édouard Le Roy, and their concept of the Noosphere.

Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science. It has been studied with respect to interpersonal communication, persuasion, politics, and its influence on mass media.

A political agenda is a list of subjects or problems to which government officials as well as individuals outside the government are paying serious attention at any given time. It is most often shaped by political and policy elites, but can also be influenced by non-governmental activist groups, private sector lobbyists, think tanks, courts, and world events. Media coverage has also been linked to the success of the rise of political parties and their ability to get their ideas on the agenda. Although the media does often have an effect on the political agenda, these results are not always immediate. When there is a great time difference between decisions and results it is called a political agenda lag.

Mood congruence is a consistency between a person's emotional state with the broader situations and circumstances being experienced by the persons at that time. By contrast, mood incongruence occurs when the individual's reactions or emotional state appear to be in conflict with the situation. In the context of psychosis, hallucinations and delusions may be considered mood congruent or incongruent.

<i>The Nature and Origins of Mass Opinion</i> book by John Zaller

The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by which individuals form and express political opinions and the implications this has for public opinion research. The book has been called "the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy."

A moral entrepreneur is an individual, group or formal organization that seeks to influence a group to adopt or maintain a norm. Moral entrepreneurs are those who take the lead in labeling a particular behaviour and spreading or popularizing this label throughout society. This can include attributing negative labels to behaviour as well as the removal of negative labels, positively labeling, or removing positive labels. The moral entrepreneur may press for the creation or enforcement of a norm for any number of reasons, altruistic or selfish. Such individuals or groups also hold the power to generate moral panic; similarly multiple moral entrepreneurs may have conflicting goals and work to counteract each other. Some examples of moral entrepreneurs are: MADD, the anti-tobacco lobby, the gun control lobby, anti-pornography groups, LGBT social movements, and the pro-life and pro-choice movements.

Classical pluralism is the view that politics and decision making are located mostly in the framework of government, but that many non-governmental groups use their resources to exert influence. The central question for classical pluralism is how power and influence are distributed in a political process. Groups of individuals try to maximize their interests. Lines of conflict are multiple and shifting as power is a continuous bargaining process between competing groups. There may be inequalities but they tend to be distributed and evened out by the various forms and distributions of resources throughout a population. Any change under this view will be slow and incremental, as groups have different interests and may act as "veto groups" to destroy legislation. The existence of diverse and competing interests is the basis for a democratic equilibrium, and is crucial for the obtaining of goals by individuals. A polyarchy—a situation of open competition for electoral support within a significant part of the adult population—ensures competition of group interests and relative equality. Pluralists stress civil rights, such as freedom of expression and organization, and an electoral system with at least two parties. On the other hand, since the participants in this process constitute only a tiny fraction of the populace, the public acts mainly as bystanders. This is not necessarily undesirable for two reasons: (1) it may be representative of a population content with the political happenings, or (2) political issues require continuous and expert attention, which the average citizen may not have.

In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality.

Civil society campaign

A civil society campaign is one that is intended to mobilize public support and use democratic tools such as lobbying in order to instigate social change. Civil society campaigns can seek local, national or international objectives. They can be run by dedicated single-issue groups such as Baby Milk Action, or by professional non-governmental organisations (NGOs), such as the World Development Movement, who may have several campaigns running at any one time. Larger coalition campaigns such as 2005's Make Poverty History may involve a combination of NGOs.

Democracy Wall (City University of Hong Kong)

The Democracy Wall at the City University of Hong Kong is a venue for free speech. It is located on the third floor of Academic One, in a prominent position right next to the university library. The original Democracy Wall, from 1978, was a focal point for democratic discourse in Beijing. It was later removed.

References

  1. 1 2 3 Cary R. Covington; James M. Lindsay; Eric R.A.N. Smith; Peverill Squire (2008), Dynamics of Democracy, 5e: Alternative Edition, Thomson Custom Solutions