Publics are small groups of people who follow one or more particular issue very closely. They are well informed about the issue(s) and also have a very strong opinion on it/them. They tend to know more about politics than the average person, and, therefore, exert more influence, because these people care so deeply about their cause(s) that they donate a lot of time and money. Therefore, politicians are unlikely be reelected by not pleasing the publics while in office. [1]
This section needs expansion. You can help by adding to it. Find sources: "issue publics" – news · newspapers · books · scholar · JSTOR (January 2025) |
Issue publics are groups of people who pay attention to one particular issue. One can be part of more than one issue public. [1] So called "passionate publics" can also shape markets and the perceptions of different products, as seen in the discursive shaping of market categories by reviewers of whiskey products. [2]
The term was introduced by Philip Converse in The Nature of Belief Systems in Mass Publics (1964). He defined it in contrast to mass public. [3]
This section needs expansion. You can help by adding to it. Find sources: "attentive publics" – news · newspapers · books · scholar · JSTOR (January 2025) |
Attentive publics are groups of people who pay attention to several particular issues. [1]
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