The REO Speed Wagon (alternatively Reo Speedwagon) was a light motor truck model manufactured by REO Motor Car Company. It is an ancestor of the pickup truck.
First introduced in 1915, production continued through at least 1953, and made REO (the initials of its founder, Ransom Eli Olds) one of the better-known manufacturers of commercial vehicles in America prior to World War II. [1] Although the basic design and styling of the chassis remained consistent, the Speed Wagon was manufactured in a variety of configurations (pickup and panel truck, passenger bus) to serve as delivery, tow, dump, and fire trucks, as well as hearses and ambulances. Other manufacturers [2] provided refits for adapting the Speed Wagon for specialized purposes. [3] [4] The Speed Wagon used REO's "Gold Crown" series of engines, and was well regarded for power, durability, and quality. [5]
While REO produced some wagons based on its automobile chassis (the Model H) starting in 1908 and had organized a division to produce trucks in 1910 with success, the Speed Wagon's introduction in 1915 was a significant step and a sales success. The company was soon offering a variety of Speed Wagon models with many options, and by 1925 had produced 125,000. [6]
After years of roughly equal car and truck emphasis, REO shifted its focus completely to trucks, ending automobile production in 1936. Production for the civilian market was suspended during World War II, resuming in 1946.[ citation needed ] In 1967, Diamond T and Reo Trucks were combined to form the Diamond Reo Trucks Division of the White Motor Corporation.
The rock and roll quintet REO Speedwagon took its name from this vehicle, which was, in turn, later adapted into a main character in JoJo's Bizarre Adventure . [7] [8]
The REO Motor Car Company was a company based in Lansing, Michigan, which produced automobiles and trucks from 1905 to 1975. At one point, the company also manufactured buses on its truck platforms.
The Ford Ranchero is a coupe utility that was produced by Ford between 1957 and 1979. Unlike a standard pickup truck, the Ranchero was adapted from a two-door station wagon platform that integrated the cab and cargo bed into the body. A total of 508,355 units were produced during the model's production run. Over its lifespan it was variously derived from full-sized, compact, and intermediate automobiles sold by Ford for the North American market.
Ransom Eli Olds was a pioneer of the American automotive industry, after whom the Oldsmobile and REO brands were named. He claimed to have built his first steam car as early as 1887 and his first gasoline-powered car in 1896. The modern assembly line and its basic concept is credited to Olds, who used it to build the first mass-produced automobile, the Oldsmobile Curved Dash, beginning in 1901.
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