Company type | Private |
---|---|
Founded | 1980Thousand Oaks, USA | in
Founder | Ravi Sawhney |
Headquarters | Thousand Oaks, California |
Number of employees |
|
Subsidiaries | RKS Guitars Loan Gifting |
Website | https://rksdesign.com/ |
RKS Design is a product design firm, industrial design firm, product development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney. [1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin [2] and RKS Guitars. [3] [ failed verification ]
The company also designed a design-thinking methodology called Psycho-Aesthetics, [4] [5] a process that helps designers focus on understanding consumer need and emotion in order to create new products. [6] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School. [7]
Using the approach, the company designed Lego's sustainable packaging, [8] Teddy Ruxpin, [2] a popular children's toy in the 1980s and early 1990s, [9] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason, [10] Gamevice mobile controller for Wikipad, [11] and cAIR transportation concept. [12]
RKS Founder Ravi Sawhney has published three book under the title of Psycho-Aesthetics. [13] Psycho Aesthetics is a design-thinking methodology used to create hardware, software products. [14]
Lego is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. Industrial manufacture consists of predetermined, standardized and repeated, often automated, acts of replication, while craft-based design is a process or approach in which the form of the product is determined personally by the product's creator largely concurrent with the act of its production.
A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or experiences can be called a designer.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Product design is the process of creating new products for sale businesses to its customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. Thus, it is a major aspect of new product development.
Teddy Ruxpin is an electronic children's toy in the form of a talking bear-like creature known as an 'Illiop'. The toy's mouth and eyes move while he tells stories about his adventures played on an audio tape cassette deck built into his back. While the character itself was created by Ken Forsse, the talking toy was designed and built by Forsse’s Alchemy II, Inc. employees, including Larry Larsen and John Davies. Later versions have a digital cartridge in place of a cassette.
Ryohin Keikaku Co., Ltd., or Muji is a Japanese retailer which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist, and it places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" policy. The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No-Brand Quality Goods on Muji's European website.
Worlds of Wonder (WoW) was an American toy company founded in 1985 by former Atari sales president Don Kingsborough, and former Atari employee Mark Robert Goldberg. Its founding was inspired by a prototype that became its launch product, Teddy Ruxpin. In 1986, it launched Lazer Tag and filed an IPO which Fortune magazine called "one of the year's most sought after stock sales". WoW partnered with the young Nintendo of America as retail sales distributor, crucial to the landmark launch and rise of the Nintendo Entertainment System from 1986 to 1987.
Yves Béhar is a Swiss-born American designer, entrepreneur, and educator. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Béhar is also the co-founder and Chief Creative Officer of August Smart Lock, a smart lock company acquired by Assa Abloy in 2017; and co-founder of Canopy, a co-working space based in San Francisco.
Lego Digital Designer is a discontinued CAD software made by Qube Software and the Lego Group. It allows people to design a virtual model using a selection of virtual Lego bricks. These models could be saved locally as uploaded to the Lego website for sharing and ordering as a physical product. It is available for macOS and Windows, but only as a 32-bit application, which means that it no longer runs on current versions of macOS. The program allows users to build models using virtual Lego bricks, in a computer-aided design like manner. Until 16 January 2012, these could be uploaded, along with instructions and a box design, to the Lego Design byME website, from where the models could be ordered for delivery as a real, packaged set. Users can also take screenshots of their models and store the models on their computer in an .LXF file. On 9 November 2011, Lego declared that the Design byME service was going to end on 16 January 2012, due to its failure to meet quality expectations and for being too complex. In its absence, custom brick orders have had to be made via the Pick a Brick service. The closing of Design byME has not affected the ability of users to print custom instructions for their models.
Core77 is an online design magazine that covers the field of industrial design.
Teague is a global design consultancy headquartered in Seattle, Washington. Established in 1926 by Walter Dorwin Teague, Teague is known for its design contributions through the disciplines of product design, interaction design, environmental design, and mechanical design. The company is privately held and is particularly recognized for its work in aviation and consumer goods, done for clients such as The Boeing Company, Microsoft, Hewlett-Packard, Samsung and Panasonic.
Ravi Kumar Sawhney is an American industrial designer. He is the founder and CEO of RKS Design, co-founder of RKS Guitars, and Chairperson of the IDSA/Business Week Catalyst Case Study Program. He was named a Fellow of the Industrial Designers Society of America in 2009.
Behance, stylized as Bēhance, is a social media platform owned by Adobe whose main focus is to showcase and discover creative work.
Curve is a magazine about industrial design and product design. Published quarterly since 2002, it features interviews and profiles with designers, product developers and manufacturers, as well as coverage of new materials, technologies and trends in industrial design.
Gamevice, Inc. is a Simi Valley, California based tablet and tablet peripherals manufacturer specializing in gaming products.
A modular smartphone is a smartphone designed for users to upgrade or replace components and modules without the need for resoldering or repair services. The most important component is the main board, to which others such as cameras and batteries are attached. Components can be obtained from open-source hardware stores.
Slice Inc. was founded by T.J. Scimone in 2008 and is headquartered in Miami, Florida. The company mostly manufactures small hand-held cutting tools, including box-cutters, knives, and scissors.
Lego Icons is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques. Icons is considered a challenge to both the target audience and Lego designers. All Icons sets are classified into specified sub-themes; however, the entirety of Icons is classified as a sub-theme of Lego Creator.
Anne Swainson (1888–1955) was an American product and graphic designer who became the head of design at the national retail company Montgomery Ward in Chicago, which was second in size only to Sears, Roebuck & Company at the time. There, she founded the company's Bureau of Design, which she ran from 1931 to 1955. It was believed to have been the first corporate industrial design department in modern American history.
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