Type | Private |
---|---|
Founded | 1980Thousand Oaks, USA | in
Founder | Ravi Sawhney |
Headquarters | Thousand Oaks, California |
Number of employees |
|
Subsidiaries | RKS Guitars Loan Gifting |
Website | https://rksdesign.com/ |
RKS Design is a product design firm, development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney. [1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin [2] and RKS Guitars. [3] [ failed verification ]
The company also designed a design-thinking methodology called Psycho-Aesthetics, [4] a process that helps designers focus on understanding consumer need and emotion in order to create new products. [5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School. [6]
Using the approach, the company designed Lego's sustainable packaging, [7] Teddy Ruxpin, [2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason, [9] Gamevice mobile controller for Wikipad, [10] and cAIR transportation concept. [11]
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. It consists purely of repeated, often automated, replication, while craft-based design is a process or approach in which the form of the product is determined by the product's creator largely concurrent with the act of its production.
Sir Jonathan PaulIve is a British industrial and product designer, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019, and serves as Chancellor of the Royal College of Art.
Landor Associates was a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development.
Teddy Ruxpin is an animatronic children's toy in the form of a talking 'Illiop', a creature which looks like a bear. The toy's mouth and eyes move while he reenacts stories played on an audio tape cassette deck built into its back. While the character itself was created by Ken Forsse, the talking toy was designed and built by Forsse’s Alchemy II, Inc. employees, including Larry Larsen and John Davies. Later versions have a digital cartridge in place of a cassette.
Ryohin Keikaku Co., Ltd., or Muji is a is a Japanese retailer which sells a wide variety of household and consumer goods. Muji's design philosophy is minimalist, and it places an emphasis on recycling, reducing production and packaging waste, and a no-logo or "no-brand" policy. The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No-Brand Quality Goods on Muji's European website.
Henry Dreyfuss was an American industrial design pioneer. Dreyfuss is known for designing some of the most iconic devices found in American homes and offices throughout the twentieth century, including the Western Electric Model 500 telephone, the Westclox Big Ben alarm clock, and the Honeywell round thermostat. Dreyfuss enjoyed long-term associations with several name brand companies such as American Telephone and Telegraph, John Deere, Polaroid, and American Airlines.
Automotive design is the process of developing the appearance of motor vehicles, including automobiles, motorcycles, trucks, buses, coaches, and vans.
Worlds of Wonder (WoW) was an American toy company founded in 1985 by former Atari sales president Don Kingsborough, and former Atari employee Mark Robert Goldberg. Its founding was inspired by a prototype that became its launch product, Teddy Ruxpin. In 1986, it launched Lazer Tag and filed an IPO which Fortune magazine called "one of the year's most sought after stock sales". WoW partnered with the young Nintendo of America as retail sales distributor, crucial to the landmark launch and rise of the Nintendo Entertainment System from 1986 to 1987.
Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.
User experience design is the process of defining the experience a user would go through when interacting with a company, its services, and its products. Design decisions in UX design are often driven by research, data analysis, and test results rather than aesthetic preferences and opinions. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), which encompasses all aspects and stages of a customer's experience and interaction with a company.
Brooks Stevens, Inc., also known as Brooks Stevens Design Associates and Brooks Stevens Design, is a product development firm headquartered in Allenton, Wisconsin. Brooks Stevens's services included research, industrial design, engineering, prototyping, project management,and graphic design.
Teague is a global design consultancy headquartered in Seattle, Washington. Established in 1926 by Walter Dorwin Teague, Teague is known for its design contributions through the disciplines of product design, interaction design, environmental design, and mechanical design. The company is privately held and is particularly recognized for its work in aviation and consumer goods, done for clients such as The Boeing Company, Microsoft, Hewlett-Packard, Samsung and Panasonic.
Davison Design & Development, formerly Davison & Associates is a product development company. The company is based in Pittsburgh, Pennsylvania and was founded in 1989 by George Davison.
Ravi Kumar Sawhney is an American industrial designer. He is the founder and CEO of RKS Design, co-founder of RKS Guitars, and Chairperson of the IDSA/Business Week Catalyst Case Study Program. He was named a Fellow of the Industrial Designers Society of America in 2009.
WhiteBoard Product Solutions is a product development consultancy based in the Minneapolis/St. Paul area that helps clients develop and launch new products. WhiteBoard develops products in multiple categories including medical devices, commercial products, electronics, sports equipment, household goods, soft goods, and toys. Product development services offered by WhiteBoard include industrial design, engineering, prototyping, packaging, and graphic design.
Gamevice, Inc. is a Simi Valley, California based tablet and tablet peripherals manufacturer specializing in gaming products.
A modular smartphone is a smartphone designed for users to upgrade or replace components and modules without the need for resoldering or repair services. The most important component is the main board, to which others such as cameras and batteries are attached. Components can be obtained from open-source hardware stores.
Slice Inc., founded in 2008 and headquartered in Miami, Florida, is a manufacturer of small hand-held cutting tools such as box-cutters. Its tools are designed to be safer and more ergonomic than previously manufactured tools for the same purpose.
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