RKS Design

Last updated
RKS Design
Company type Private
Founded1980;44 years ago (1980) in Thousand Oaks, USA
Founder Ravi Sawhney
Headquarters Thousand Oaks, California
Number of employees
  • Steady2.svg 30
Subsidiaries RKS Guitars Loan Gifting
Website https://rksdesign.com/

RKS Design is a product design firm, industrial design firm, product development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney. [1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin [2] and RKS Guitars. [3] [ failed verification ]

Contents

Design projects

The company also designed a design-thinking methodology called Psycho-Aesthetics, [4] [5] a process that helps designers focus on understanding consumer need and emotion in order to create new products. [6] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School. [7]

Using the approach, the company designed Lego's sustainable packaging, [8] Teddy Ruxpin, [2] a popular children's toy in the 1980s and early 1990s, [9] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason, [10] Gamevice mobile controller for Wikipad, [11] and cAIR transportation concept. [12]

Psycho-Aesthetics

RKS Founder Ravi Sawhney has published three book under the title of Psycho-Aesthetics. [13] Psycho Aesthetics is a design-thinking methodology used to create hardware, software products. [14]

See also

Related Research Articles

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<span class="mw-page-title-main">Teddy Ruxpin</span> 1985 electronic childrens toy

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Worlds of Wonder (WoW) was an American toy company founded in 1985 by former Atari sales president Don Kingsborough, and former Atari employee Mark Robert Goldberg. Its founding was inspired by a prototype that became its launch product, Teddy Ruxpin. In 1986, it launched Lazer Tag and filed an IPO which Fortune magazine called "one of the year's most sought after stock sales". WoW partnered with the young Nintendo of America as retail sales distributor, crucial to the landmark launch and rise of the Nintendo Entertainment System from 1986 to 1987.

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Ravi Kumar Sawhney is an American industrial designer. He is the founder and CEO of RKS Design, co-founder of RKS Guitars, and Chairperson of the IDSA/Business Week Catalyst Case Study Program. He was named a Fellow of the Industrial Designers Society of America in 2009.

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References

  1. "Ravi K. Sawhney". 16 May 2013.
  2. 1 2 "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
  3. "The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. 7 May 2019. Retrieved 2021-10-07.
  4. "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
  5. "RKS-designed Firefly speakers and the Psycho-Aesthetics design methodology". Core77. Retrieved 2024-05-20.
  6. "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
  7. "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
  8. "Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging". Core77. Retrieved 2022-01-06.
  9. Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 19 October 2021.
  10. Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
  12. "Calif. design firm reimagines family travel". NBC News. 2012-11-07. Retrieved 2023-06-05.
  13. "Ravi Sawhney Releases Second Groundbreaking Book on Design Innovation: "Psycho-Aesthics 2.0"". Yahoo Finance. 2024-05-07. Retrieved 2024-05-20.
  14. "Psycho-Aesthetics". RKS Design. Retrieved 2024-05-20.