Radio Lazer

Last updated
Lazer Broadcasting Corporation
Company typePrivate
IndustryRadio
Founded1991
Headquarters
Oxnard, California
,
United States
Area served
Southern California
Key people
Alfredo Placencia
Website Radio Lazer

Lazer Broadcasting Corp. (commonly known as Radio Lazer) is an American radio broadcasting company based in Oxnard, California. The company owns several dozen radio stations in California and a television station in Sacramento, KSTV-LD. Lazer Broadcasting stations all broadcast in Spanish, carrying several Spanish-Language formats under "Radio Lazer", "Latino", "La Mexicana" and "La Maquina Musical" branding.

Lazer Broadcasting is owned by Alfredo Placencia.

History

Radio Lazer began in 1991 in Oxnard, California with the launch of station KXLM (102.9 FM), [1] which aired a ranchera format. The company then acquired two stations in the Inland Empire: KHYE (105.7 FM) in Hemet in February 1994, [2] and KTOT-FM (101.7 FM) in Big Bear Lake in September 1995. [3]

In the late 1990s, Lazer Broadcasting expanded its operations in its home market. The company purchased KXBS (96.7 FM) in November 1997, [4] relaunching it in April 1998 as "Corazon" featuring Spanish romantic music, in contrast with its other stations' focus on traditional mariachi style music. In June 1998, Lazer added KOXR (910 AM) in Oxnard to its portfolio.

On October 30, 2008, Gold Coast Radio, owner of KMLA in Oxnard, sued Lazer Broadcasting in Ventura County Superior Court for unspecified damages. Gold Coast accused the defendant of interfering with its advertisers and customers to harm its business, beginning with the near-cancellation of a 2007 concert hosted by KMLA. [5] Lazer filed a countercomplaint requesting an injunction to stop Gold Coast from claiming that KMLA is the number-one rated station in Ventura County, citing Arbitron ratings reports to the contrary. [6] On November 6, a jury awarded $553,000 in damages to Gold Coast Radio and promoter Universo Musical. However, on November 20, Superior Court judge Henry Walsh agreed with Lazer's counterclaim, granting the injunction prohibiting Gold Coast from making false and misleading claims of having the top-rated station. [7] On January 7, 2009, Walsh set aside the jury award and ordered a retrial, citing insufficient evidence presented by the plaintiffs; the second jury granted Gold Coast and Universo Musical a smaller award of $99,800 on August 28. [5] [8]

Lazer Broadcasting acquired its first television station in 2014, KSTV-LD in Sacramento. In October of that year, the company entered into the Sacramento and Modesto media markets when it purchased KSTV-LD and four radio stations from Adelante Media. [9] In 2019, Radio Lazer entered the San Francisco Bay Area purchasing KSFN from Mapleton Communications.

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<span class="mw-page-title-main">KVYB</span> Californian radio station

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<span class="mw-page-title-main">KFYV</span> Radio station in Ojai–Ventura, California

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<span class="mw-page-title-main">KOCP</span> Radio station in Oxnard, California

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KLMM is a commercial radio station that is licensed to Oceano, California, and serves the San Luis Obispo area. The station is owned by Lazer Licenses, LLC and broadcasts a regional Mexican music format.

KSMY is a commercial radio station that is licensed to Lompoc, California, United States and serves the Santa Maria—Lompoc area. The station is owned by Alfredo Plascencia's Lazer Broadcasting, through licensee Lazer Licenses, LLC, and broadcasts a Spanish oldies format.

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KVEN is a commercial radio station that is licensed to Port Hueneme, California and serves the Ventura County area. The station is owned by Gold Coast Broadcasting and broadcasts a Spanish-language talk/sports format.

Point Broadcasting LLC is an American radio broadcasting company based in Ventura, California. The company is the owner of several radio groups in Southern California, doing business as Gold Coast Broadcasting LLC in the Oxnard—Ventura radio market, Rincon Broadcasting LLC in Santa Barbara, and High Desert Broadcasting LLC in the Antelope Valley. As of February 2019, Point owns and operates 21 full-power radio stations, including seven AM stations and 14 on the FM dial.

References

  1. ↑ "Directory of Radio Stations in the U.S." (PDF). Broadcasting & Cable Yearbook 1996. R.R. Bowker. 1996. p. B-50. Retrieved February 21, 2021.
  2. ↑ "Directory of Radio Stations in the U.S." (PDF). Broadcasting & Cable Yearbook 1995. R.R. Bowker. 1995. p. B-41. Retrieved February 21, 2021.
  3. ↑ "Directory of Radio Stations in the U.S." (PDF). Broadcasting & Cable Yearbook 1998. R.R. Bowker. 1998. p. D-40. Retrieved February 21, 2021.
  4. ↑ "Cumulus Moves Into Ann Arbor" (PDF). Radio & Records. November 21, 1997. Retrieved April 10, 2018.
  5. 1 2 Hernandez, Raul (September 10, 2009). "Lazer Broadcasting may appeal second verdict" . Ventura County Star. Retrieved May 18, 2018.
  6. ↑ Hernandez, Raul (October 30, 2008). "Lazer, Gold Coast stations in court" . Ventura County Star. Retrieved May 18, 2018.
  7. ↑ Hernandez, Raul (November 22, 2008). "Judge orders Gold Coast Radio to stop saying it's in top spot" . Ventura County Star. Retrieved May 18, 2018.
  8. ↑ Hernandez, Raul (January 9, 2009). "Retrial ordered in dispute between radio stations" . Ventura County Star. Retrieved May 18, 2018.
  9. ↑ Venta, Lance (October 21, 2014). "Lazer Expands Into Sacramento and Modesto". RadioInsight. RadioBB Networks. Retrieved February 21, 2021.
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