Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
South Park is a small urban park and eponymous neighborhood in the larger South of Market neighborhood of San Francisco, California, consisting of 0.85 acres of public ground. The neighborhood centers on the small, oval-shaped park and South Park Street, which encircles the park. South Park is bounded by Second, Third, Bryant, and Brannan streets.
Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies. The agency added a New York City office in 2008.
Gurbaksh Singh Chahal is an Indian-American entrepreneur who has founded, managed, and frequently sold several internet advertising companies.
Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.
Jon Fisher is a Silicon Valley entrepreneur. As of 2021, Fisher is the CEO and a co-founder of software company ViciNFT. As a co-founding CEO, Fisher built multiple companies including Bharosa—which produced the Oracle Adaptive Access Manager and sold to Oracle Corporation for a reported $50 million in 2007, NetClerk—now part of Roper Technologies, AutoReach—now part of AutoNation, and CrowdOptic.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Julie L. Wainwright is an e-commerce entrepreneur. She is the founder and the former CEO of The RealReal, an online marketplace for authenticated luxury consignment.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.
Amy Jo Martin, is an American author, speaker, entrepreneur, and investor. She is the author of the New York Times best-selling book Renegades Write the Rules, Founder and CEO of Renegade Global, host of the Why Not Now? podcast and founder of the Renegade Accelerator.
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly, Walmart, ZoneAlarm.
Involver, Inc. was a provider of social media management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as Facebook and Twitter. It was acquired by Oracle on July 10, 2012.
Xconomy was a media company providing news on business, life sciences, and technology focusing on the regions of Boston, Boulder/Denver, Detroit, New York City, Raleigh-Durham, San Diego, San Francisco and Seattle. The website was launched in June 2007 by founders Robert Buderi and Rebecca Zacks. Xconomy content covered "local personalities, companies, and technological trends to business and technology leaders" with a target audience of "entrepreneurs, business and technology executives and innovators, venture capitalists, angel investors, lawyers, and university researchers and officials." Bill Mitchell of the Poynter Institute described Xconomy in 2010 as reflecting "the insiderish feel of, say, Politico, but with some of the familiarity that you might expect from a small town paper."
Sumaya Kazi is an American entrepreneur. At the age of 23, Kazi founded her first company The CulturalConnect. She later founded and was the CEO of San Francisco-based technology company Sumazi, a social intelligence platform used by brands, celebrities and enterprises. Kazi held one of the first social media management positions at a Fortune 500 company leading social media at Sun Microsystems until its acquisition by Oracle.
Brittany "Brit" Morin is an American venture capitalist, entrepreneur, and technologist. She is the co-founder of and managing partner at Offline Ventures, an early stage venture fund and studio, founder and CEO of Brit + Co, a media and digital education company based in San Francisco, the founder of Selfmade, an education and community platform for female entrepreneurs, and the founder of BFF, an open-access community for women and nonbinary people in Web3.
Hooman Radfar is an American entrepreneur and computer scientist. He is co-founder and CEO at Collective, the first online back-office platform designed for freelancers, consultants and other businesses-of-one. He is currently a Venture Partner at Expa, a San Francisco-based start-up venture firm and studio where he was a founding partner. Previously, he was co-founder and CEO of AddThis. AddThis provided the most widely used marketing tools for web site creators. According to web measurement firm ComScore, in 2015 the platform was ranked #1 in AdFocus, reaching over 97% of users in the United States ahead of Google, Yahoo and Facebook. According to TechCrunch, AddThis was purchased by Oracle in 2016 for around $200 million.
Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010. Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.
4INFO Inc. is an American targeted advertising corporation. The company was owned by Nielsen Holdings. It was acquired by Cadent in 2020.
TubeMogul is an enterprise software company for brand advertising.
Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. It was founded in 2008 by Victoria Ransom and Alain Chuard.
