BEA Systems, Inc. was a company that specialized in enterprise infrastructure software products, which was wholly acquired by Oracle Corporation on April 29, 2008.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
Seesmic was a suite of freeware web, mobile, and desktop applications which allowed users to simultaneously manage user accounts for multiple social networks, such as Facebook and Twitter.
Heroku is a cloud platform as a service (PaaS) supporting several programming languages. One of the first cloud platforms, Heroku has been in development since June 2007, when it supported only the Ruby programming language, but now supports Java, Node.js, Scala, Clojure, Python, PHP, and Go. For this reason, Heroku is said to be a polyglot platform as it has features for a developer to build, run and scale applications in a similar manner across most languages. Heroku was acquired by Salesforce in 2010 for $212 million.
Ribbit was a telecommunications company based in Mountain View, California. It was acquired by BT Group on July 29, 2008 for $105 million.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
AddThis is a free social bookmarking service that can be integrated into a website with the use of a web widget. Once the widget is added, visitors to the website can bookmark or share an item using a variety of services, such as Facebook, MySpace, Pinterest, and Twitter. AddThis collects users' behavioural data, even if they do not share anything. The site reaches 1.9 billion unique visitors monthly and is used by more than 15 million web publishers. The service operated under companies including AddThis, Inc., AddThis, LLC, and Clearspring Technologies, Inc. until the company's acquisition by Oracle Corporation on January 5, 2016. Most anti-malware software blocks the website as a malicious adware webpage.
Perficient, Inc. is a global digital consultancy. The company's efforts include enterprise mobile applications, creative services, marketing, digital strategy Internet of Things, information technology, management consulting, custom development, and platform implementations.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.
An activity stream is a list of recent activities performed by an individual, typically on a single website. For example, Facebook's News Feed is an activity stream. Since the introduction of the News Feed on September 6, 2006, other major websites have introduced similar implementations for their own users. Since the proliferation of activity streams on websites, there have been calls to standardize the format so that websites could interact with a stream provided by another website. The Activity Streams project, for example, is an effort to develop an activity stream protocol to syndicate activities across social web applications. Several major websites with activity stream implementations have already opened up their activity streams to developers to use, including Facebook and MySpace.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
Radius is an American software company that provides a marketing platform for targeting small businesses. The company tracks and collects information from hundreds of thousands of sources about more than 25 million small businesses in the United States. The company has publicly stated it plans to build products that are directly competitive with Dun & Bradstreet.
Baseline Ventures is a venture capital investment firm that focuses on seed and growth-stage investments in technology companies. The company was the first seed investor in Instagram, an early investor of Twitter and has been called "one of Silicon Valley's most successful — and smallest — investment firms" by Forbes. It is headquartered in San Francisco, California. They also do commercial representation of some athletes.
Hooman Radfar is an American entrepreneur and engineer. He is co-founder and CEO at Collective, the first online back-office platform designed for freelancers, consultants and other businesses-of-one. He is currently a Venture Partner at Expa, a San Francisco-based start-up venture firm and studio where he was a founding partner. Previously, he was co-founder and CEO of AddThis. AddThis provides the most widely used marketing tools for web site creators. According to web measurement firm ComScore, in 2015 the platform was ranked #1 in AdFocus, reaching over 97% of users in the United States ahead of Google, Yahoo and Facebook. According to TechCrunch, AddThis was purchased by Oracle in 2016 for around $200 million.
Rahim Fazal is a Canadian-born technology entrepreneur. He is notable for co-founding Involver, Inc., a provider of social media management software. Involver was co-founded by Fazal and Noah Horton in San Francisco in 2007 and was acquired by Oracle on July 10, 2012.
Wildfire Interactive Inc, or Wildfire, was a software company that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. The Redwood City startup was founded in 2008 by Victoria Ransom and Alain Chuard.
Wercker is a Docker-based continuous delivery platform that helps software developers build and deploy their applications and microservices. Using its command-line interface, developers can create Docker containers on their desktop, automate their build and deploy processes, testing them on their desktop, and then deploy them to various cloud platforms, ranging from Heroku to AWS and Rackspace. The command-line interface to Wercker has been open-sourced.
