Rajiv Rao | |
---|---|
Born | |
Occupation(s) | National Creative Director, Ogilvy & Mather |
Website | www |
Rajiv Rao is National Creative Director of Ogilvy & Mather, responsible for the ZooZoo [1] and Pug Advertising Campaigns of Vodafone. He also did many other creative campaigns. He had won several medals at Cannes, One Show, Clio, Ad fest, CA, Media Spikes and London International Awards for his Creative work. He worked on Vodafone/Orange in India has won ‘Campaign of the year’, [2] 4 times in a row. The World Brand Congress also conferred Mr. Rajiv Rao with the Creative Person of the year award in 2009. He had also been invited to be a part of the jury at the London International Awards and Ad fest Asia Pacific. According to Economic Times India, he has been in the list of top Creative Directors of the country for the last 5 years. [3]
He was not always good at art and drawing at school. He joined Sir J.J.Institute of Applied Arts in Mumbai [4] and he believes that was the right thing he did. He completed Applied Arts which is mainly for advertising but he didn’t have any clear plans at that time. He just thought it would be nice to learn more of art and see what if he can get through his career in it. He had seen a lot of ads and was fascinated to see the world of advertising.
Finally he joined an advertising agency after he finished studies. He started working in advertising field and figured that it’s a fun job and he would say that working really made him realise that advertising was the right thing for him. After his 6 years journey in advertising industry, he finally landed in Ogilvy India in 1999 as a creative group head. [5]
Year of Award or Honor | Name of Award or Honor | Awarding Organization |
---|---|---|
2002 | Clio awards 2002 [6] | Clio awards |
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Sir J. J. Institute of Applied Art is an Indian applied art institution based in Mumbai. It is a state government college that was started through its sister school, the Sir J. J. School of Art. The "Sir J. J." in the name stands for Sir Jamsetjee Jeejebhoy, a Parsi philanthropist, whose name is linked to numerous historical institutions of Mumbai, such as the Sir J. J. Hospital. The institute is well known for its legacy on Indian design and advertising, as well as its historic campus.
Prasoon Joshi is an Indian poet, writer, lyricist, screenwriter, communication specialist and marketer. He is the CEO of McCann World group India and Chairman APAC, a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy to unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003. The campaign was created by Mahesh V. and Rajeev Rao, senior creative directors at Ogilvy & Mather, Mumbai. The commercials were directed by Prakash Varma. The dog was born in the United Kingdom and is owned by Vishal and Lisa Bandekar in Goa.
Brian Collins is an American designer, creative director, and educator. He is the chief creative officer of COLLINS:, an independent strategy and brand experience design company. Previously, he served as chairman and chief creative officer of the brand and innovation division of Ogilvy & Mather for ten years.
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods.
Vinny Warren is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch). Warren was inducted into the Clio Awards Hall of Fame in 2006. He is based in Chicago, Illinois.
Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.
Graham Fink is a multimedia artist.
ZooZoos are advertisement characters promoted by Vodafone Essar since the Indian Premier League Season 2 (IPL).
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits. The ads were created by Ogilvy & Mather, the agency handling Vodafone advertisements.
The ads were shot by Bangalore based Nirvana Films in Cape Town, South Africa. Prakash Varma directed the ads.
Timothy David Piper, also known as Timothy David, is an Australian writer and director based in New York City. He is known for directing many television commercials, including Dove's 2008 "Evolution" ad, as well as Farmed and Dangerous, a four-part webisode comedy series released in 2014 for Chipotle Mexican Grill.
Vodafone India was the Indian subsidiary of UK-based Vodafone Group and was a provider of telecommunications services in India with its operational head office in Mumbai.
Piyush Pandey is a living legend of the advertising industry and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the LIA Legend Award (2024), and the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
Pallavi Batra is an Indian film, ad-film & theatre actor, TV host and voice-over artist. With a strong theatre background, Pallavi has established herself as a promising Bollywood actress and a fresh, young face for brands.
Steve Harrison is a British copywriter, creative director, and author.
Prakash Varma is an Indian filmmaker who has directed and produced many popular advertisement campaigns including the iconic Vodafone commercials featuring ZooZoos. He comes from a Malayali family. Varma heads Nirvana Films, one of India's most successful production houses of television commercials.
Show Yanagisawa is a Japanese film director, painter and animation director.
Ashwiny Iyer Tiwari is an Indian film director and writer. After working in advertising for several years, she made her debut by directing the comedy-drama Nil Battey Sannata (2016). The film garnered great reviews and Tiwari went on to direct its Tamil remake entitled Amma Kanakku. She had previously served as the Executive Creative Director at Leo Burnett before she moved on to pursue a filmmaking career. Tiwari won the Filmfare Award for Best Director for the romantic comedy-drama Bareilly Ki Barfi (2017).
Gigil is a Philippine advertising agency based in Bonifacio Global City in Taguig, Philippines.