Rakuten Advertising

Last updated
Rakuten Advertising
TypePrivate
Industry Internet marketing
Founded New York, New York (1996)
Headquarters New York, New York
Key people
Yaz Iida, (President, CEO)
Products Affiliate marketing
Website www.rakutenadvertising.com

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet. [1] [2] In 2005, Rakuten acquired LinkShare for US$425 million in cash, [3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. [4] Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising. [5]

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References

  1. Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com , retrieved August 12, 2007
  2. "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". February 12, 2020.
  3. Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
  4. TheAffiliatePlatform
  5. "Rakuten rebrands marketing arm to advertising" . Retrieved 6 October 2020.