| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2018 in Pakistan |
| Founders |
|
| Headquarters | , Pakistan |
| Products | Clothing |
| Website | pk |
Rastah is a Pakistani streetwear label established in 2018 by cousins Zain, Ismail, and Adnan Ahmad. The brand combines elements of Western attire with traditional Eastern culture and art.
Rastah was founded in 2018 in Lahore, Pakistan. The founders originally planned to sell Pakistani hand-woven fabrics under the Rastah brand, but instead turned to creating clothing that incorporated Pakistani culture into streetwear. They have used traditional Pakistani techniques for the creation of some of their clothes, including using Pakistani hand looms and wood block printing. The brand's creative director, Zain, has described the city of Lahore as inspiring the designs found in their clothing. [1] [2]
In 2022, Zain Ahmad was featured on Forbes' 30 under 30 Asia list for his co-founding of Rastah. [3] [4] In 2023, Rastah became the first Pakistani brand to be featured at London Fashion Week. [5] [6]
The brand has been worn by Hollywood actors Timothee Chalamet [7] and Barry Keoghan, [8] Bollywood actor Anil Kapoor, [9] [10] Riz Ahmed, [11] rapper French Montana, Bollywood filmmaker Karan Johar, [6] [9] and singers Zayn Malik [12] and Justin Bieber. [13] [14]
Vaneeza Ahmad is a Pakistani model and actress, and occasional singer. As a model she has seen success as the face of brands in Pakistan, and is the first Pakistani model to model for Donna Karan and Calvin Klein.
Sonam Kapoor Ahuja is an Indian actress who works in Hindi films. She has received several awards, including a National Film Award and a Filmfare Award. One of the highest-paid Hindi film actresses in the 2010s, Kapoor appeared in Forbes India's Celebrity 100 list from 2012 to 2016.
The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, music, sports and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.
Malik Mohammad Qayyum was a Pakistani lawyer who was Senior Advocate Supreme Court and Attorney General of Pakistan. He was replaced by Senator Latif Khosa when President Pervez Musharraf resigned on 18 August 2008. He became Attorney General following the resignation of Makhdoom Ali Khan. He was a Judge of the Lahore High Court, which he resigned from after a phone transcript of his was released in which he was alleged to be approached by the then Prime Minister Nawaz Sharif's government to fix judgement in a case before him involving Benazir Bhutto. Qayyum denied that the voice in the telephone conversation was his. Agencies have examined the tapes and have expressed their concern that they could have been doctored although no final verdict is available.
Mahira Hafeez Khan is a Pakistani film and television actress. One of the most popular and highest-paid actresses of Pakistan, she is the recipient of several accolades, including seven Lux Style Awards and seven Hum Awards.
Ayesha Omar is a Pakistani actress. Considered a style icon in her home country, Omar is one of the most popular and highest-paid actresses in Pakistan.
Fawad Afzal Khan is a Pakistani actor, producer, screenwriter, songwriter and singer known for his work in films and television. Khan is a recipient of several accolades, including a Filmfare Award, two Lux Style Awards, and six Hum Awards.
Faisal Rehman, commonly known as Faisal, is a Pakistani film and television actor, screenwriter and director.
Ushna Shah is a Pakistani-Canadian film and television actress. Her accolades includes a Hum Award and a Pakistan Media Award, and a nomination for Lux Style Award.
Zain Javadd Malik, known professionally as Zayn Malik or simply Zayn, is an English singer. He auditioned as a solo contestant for the British music competition television series The X Factor in 2010. After being eliminated, he was brought back to the competition to form the five-piece boy band One Direction, which went on to become one of the best-selling boy bands of all time. He left the group in March 2015 and signed a solo recording contract with RCA Records.
Timothée Hal Chalamet is an American and French actor. He has received various accolades, including nominations for an Academy Award, four Golden Globe Awards, and three BAFTA Film Awards.
Justin Bibis is a Pakistani music duo of sisters Sania Sohail and Muqadas Jandad, who found fame as an Internet sensation for their viral video of the song "Baby" by Justin Bieber.
Muniba Mazari Baloch is a Pakistani activist, anchor, artist, model, singer and motivational speaker. She became the National Ambassador UN Women Pakistan by BBC in 2015. She also made it to the Forbes 30 under 30 list for 2016.
Jack Carlson is an American designer, author, archaeologist, and former U.S. national team rowing coxswain. He is the founder of the New York-based apparel brand Rowing Blazers, and has led the revival of several British and American heritage brands, including Warm & Wonderful, Gyles & George, and Arthur Ashe. In 2024, he sold his company to Tory Burch co-founder Christopher Burch's firm, Burch Creative Capital.
Yasmeen Rehman is a Pakistani politician who served as member of the National Assembly of Pakistan.
Rowing Blazers is an American clothing and accessories brand founded by Jack Carlson. The brand is known for its blazers, rugby shirts, and other apparel, as well as its colorful, slightly subversive take on "preppy" style, its celebrity clientele, and high-profile collaborations.
Zara Noor Abbas Gill, also known by her married name Zara Noor Abbas Siddiqui, is a Pakistani actress. She is best known for her role as Arsala in Momina Duraid's Khamoshi (2017), and has also acted in serials Dharkan (2016), Lamhay (2018), Qaid (2018), Deewar-e-Shab (2019), Ehd-e-Wafa (2019), Phaans (2021), Badshah Begum (2022) and Jhoom (2023). She made her film debut with Wajahat Rauf's Chhalawa (2019) and later appeared in Asim Raza's Parey Hut Luv in the same year.
Ahmad Ali Butt is a Pakistani actor, comedian, keyboardist, rapper, singer-songwriter, voice actor and television host.
Mirza Zain Baig is a Pakistani actor and model.
Hasan Rizvi is a Pakistani artist, host, and choreographer.
