Rea Ann Silva

Last updated
Rea Ann Silva
Born
Rea Ann Silva

1961
Los Angeles, CA
Education Fashion Institute of Design & Merchandising
Occupation(s)CEO/Owner, Rea.Deeming Beauty Inc.
Known forFounding Beautyblender
Partner(s)Rory Nix (Current)
Eric Dickerson (1984-1987)
Children2
Website beautyblender.com

Rea Ann Silva (born 1961) is the creator of the Beauty blender makeup application sponge and the founder and CEO of the Beauty blender company. Silva created the sponge while working as a make-up artist for the Girlfriends television series. In 2019, her company's sales were expected to reach $215 million. [1] [2] [3] [4]

Contents

Early life and education

Silva was raised in Los Angeles, California, to a working-class Latino family. Her mother was a waitress and her father worked as an auto mechanic at a Ford Motor Company factory. [5] She attended the Fashion Institute of Design and Merchandising in Los Angeles, California. [6]

Career

Silva initially entered the beauty space by selling perfume at a department store, but eventually moved over to the store's cosmetics counter. She became a make-up artist, eventually switching from retail into TV and Film makeup. She has years of experience, working for artists such as Dr. Dre, Eve, Tupac, and Brandy during her tenure at  MTV. [7] [8] She also worked with entertainers such as Regina King, Kerry Washington, and Macy Gray, according to the National Museum of History. [9] According to IMDB Silva also worked on sets for movies such as “Friday” (1995), “Money Talks”(1997), and “Idle Hands”(1999) in addition to  T.V shows like  “Girlfriends” and “Moesha” prior to her creation of the Beauty blender. [10] [11]

Creation of the Beauty Blender

According to MSNBC, the beauty blender was created as a tool to avoid the hassle of having to use an airbrush, which required actors to be pulled offset, to apply foundation on set. Because of the sponge's convenience, Silva was able to create a simple prototype of the sponge. In 2002, she began to capitalize on the product. [12] She worked alongside Catherine Bailey, at the time an executive assistant at Victoria Vogue (a cosmetics manufacturing company), at first catering the product to industry professionals, such as make-up artists. [13] [14] In 2008, Silva began selling direct to consumers, first through small boutique makeup stores. The brand had a short partnership with Victoria's Secret, prior to the company taking its beauty business in-house, and then expanded into large makeup retailers, like Sephora in 2012 and Ulta Beauty in 2018. [15] [16] [17] The beauty blender would go on to win her multiple awards as well as elevate her company to the top of the beauty industry. [18]

Personal life

Silva has one daughter with the ex-Rams running back, Eric Dickerson, and a son named Cruz Nix with her husband Rory Nix. [19] [20]

Silva identifies as Latina coming from Mexican, Spanish, and Native American on her Mother’s Side and Portuguese and Irish background on her father’s side. [18]

Related Research Articles

<span class="mw-page-title-main">Bobbi Brown</span> American professional makeup artist and businessperson

Bobbi Brown is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics. She created ten natural-shade lipsticks which according to Entrepreneur "revolutionized the beauty industry". She has written nine books about beauty and wellness.

<span class="mw-page-title-main">Jamie Kern Lima</span> American entrepreneur and former journalist

Jamie Kern Lima is an American entrepreneur, investor and media personality. She is recognized as the co-founder of IT Cosmetics and the first female chief executive officer of a L'Oréal brand in the company's history. In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017.

<span class="mw-page-title-main">Ulta Beauty</span> American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high-end and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each store also has a beauty salon.

<span class="mw-page-title-main">Foundation (cosmetics)</span> Skin coloured cosmetic applied to the face

Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup".

<span class="mw-page-title-main">Charlotte Tilbury</span> British entrepreneur and make-up artist

Charlotte Tilbury is a British beauty entrepreneur and makeup artist. She is the founder, chairperson, and chief creative officer of the makeup and skincare brand Charlotte Tilbury Beauty Ltd. Tilbury is a contributing beauty editor for British Vogue and global ambassador for Women International.

MAC Cosmetics, stylized as M·A·C, is an American cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.

Melissa "Mally" Hernandez Roncal is a makeup artist and founder of Mally Beauty.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.

Tarte Cosmetics is an American cosmetics company headquartered in New York City.

<span class="mw-page-title-main">Mariale</span> Venezuelan internet personality and YouTuber (born 1991)

Marialejandra Marrero, better known as Mariale, is a Venezuelan internet personality and YouTuber residing in Los Angeles, California. She is better known for hosting and producing the YouTube channels Mariale, SinPatuque,Mar ♥ and Babymar. She has a combined following of more than 21 million people just on YouTube.

<span class="mw-page-title-main">NYX Professional Makeup</span> Cosmetics company

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.

<span class="mw-page-title-main">Huda Kattan</span> American makeup artist and blogger (born 1983)

Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty.

<span class="mw-page-title-main">Fenty Beauty</span> Cosmetics brand launched by Rihanna

Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.

Toni Ko (born 1973) is a Korean-American businesswoman and founder of NYX Cosmetics. She currently works in Los Angeles. She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. She lives in Los Angeles with her husband, while also running two new businesses, a venture capital firm focused on funding female entrepreneurs and a beauty brand accelerator.

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2018, the company was reported to be worth $3 billion and have over $200 million in operating income.

Uoma Beauty is an American beauty company founded by Nigerian-born Sharon Chuter. Headquartered in Los Angeles, the company focuses on inclusive beauty. In 2019, the company launched 108 products for the face, lips and eyes, including fifty-one shades of foundation in six custom formulas, at ULTA Beauty stores around the country.

Mikayla Jane Nogueira Hawken is an American social media influencer, known for posting makeup tutorials on TikTok and Instagram. As of February 2023, Nogueira has 14.6 million followers on TikTok, over 2.4 million followers on her Instagram page, and over 501K followers on her personal Instagram account.

<span class="mw-page-title-main">Marla Malcolm Beck</span>

Marla Malcolm Beck is an entrepreneur based in the United States. She co-founded the beauty company Bluemercury in Washington, D.C. alongside her husband, Barry J. Beck in 1999. Bluemercury was acquired by Macy's in 2015. Beck retained her position as CEO until 2021.

R.E.M. Beauty is a cosmetics brand that was founded by American singer Ariana Grande and launched on November 12, 2021. The inclusion of R.E.M. Beauty concealer includes 60 shades including two artistry shades of black and white, offering a wide variety for all skin types.

References

  1. ↑ NBC NEWS. "How broke, single mom Rea Ann Silva built her Beautyblender empire". NBC News . Retrieved 29 March 2021.
  2. ↑ CEW. "Cosmetic Executive Women" . Retrieved 29 March 2021.
  3. ↑ Smithsonian. "Rea Ann Silva, 1961 -" . Retrieved 29 March 2021.
  4. ↑ "10 Fun Facts About BeautyBlender CEO—And Birthday Gal—Rea Ann Silva". beautyblender. Retrieved 2021-06-05.
  5. ↑ Moten, Crystal Marie (20 November 2020). "Rea Ann Silva: The woman behind Beautyblender". National Museum of American History: Behring Center. The Smithsonian Institution. Retrieved 10 July 2023.
  6. ↑ "Latin Entrepreneurs: Rea Ann Silva, creator of Beauty Blender". The Latin Way. 2020-09-21. Retrieved 2022-05-09.
  7. ↑ NBC NEWS. "How broke, single mom Rea Ann Silva built her Beautyblender empire". NBC News . Retrieved 29 March 2021.
  8. ↑ CEW. "Cosmetic Executive Women" . Retrieved 29 March 2021.
  9. ↑ "Rea Ann Silva". National Museum of American History. 2020-05-11. Retrieved 2022-05-09.
  10. ↑ "3 Things You Didn't Know About Our Founder Rea Ann Silva". beautyblender. Retrieved 2022-05-09.
  11. ↑ "Rea Ann Silva". IMDb. Retrieved 2022-05-09.
  12. ↑ NBC NEWS. "How broke, single mom Rea Ann Silva built her Beautyblender empire". NBC News . Retrieved 29 March 2021.
  13. ↑ Kornfeind, Morgan (30 September 2021). "Get to Know Catherine Bailey, Senior Advisor at beautyblender". Lehigh Valley Style. Innovative Designs & Publishing. Retrieved 10 July 2023.
  14. ↑ Voytko, Lisette. "How Beautyblender Founder Rea Ann Silva Reinvented A Sponge And Created A New Category". Forbes. Retrieved 10 July 2023.
  15. ↑ Segal, Lindy (11 November 2021). "AN ORAL HISTORY OF HOW BEAUTYBLENDER REINVENTED THE MAKEUP SPONGE AS WE KNOW IT". Fashionista. Breaking Media, Inc. Retrieved 10 July 2023.
  16. ↑ "Our Story". beautyblender. Retrieved 10 July 2023.
  17. ↑ Fasanella, Kaleigh (18 April 2018). "Beautyblender Might Be Coming to Ulta Very Soon". Allure. Condé Nast. Retrieved 10 July 2023.
  18. 1 2 "How broke, single mom Rea Ann Silva built her Beautyblender empire". MSNBC.com. Retrieved 2022-05-09.
  19. ↑ "Eric Dickerson Found Love Again & Enjoys His Beautiful Family". FanBuzz - Sports News - NFL | NCAA | NBA | WWE. 2021-05-22. Retrieved 2022-05-09.
  20. ↑ Sportswriters, the National; native, Sportscasters Assn A. Los Angeles; loader, he started at The Times in 1976 as a truck; Up, Literally Worked His Way (1987-07-15). "Dickerson Calls Paternity Suit an Attempt to Cash In on His Fame and Wealth". Los Angeles Times. Retrieved 2022-05-09.{{cite web}}: CS1 maint: numeric names: authors list (link)
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.