Realart Pictures Inc.

Last updated
Poster promoting the 1953 Realart re-release of Bride of Frankenstein and Son of Frankenstein on a double bill Phantom Monster Show.jpg
Poster promoting the 1953 Realart re-release of Bride of Frankenstein and Son of Frankenstein on a double bill

Realart Pictures was a motion picture distribution company founded in 1948 by Jack Broder and Joseph Harris. The company specialized in reissues of older pictures, particularly from the library of Universal Pictures, but also handled an occasional pickup or import, as well as the films made by Jack Broder Productions. [1] It is not to be confused with Realart Productions, a silent movie production unit that was affiliated with Adolph Zukor's Famous Players–Lasky studios, and had no relation to the silent pictures' Realart Pictures Corporation that handled Paramount Pictures releases.

Contents

History

When Universal Pictures became Universal-International in 1946, new studio head William Goetz discontinued the studio's B-pictures - comedies, musicals, mysteries, westerns, and serials - to begin a prestigious operation that would feature many independent productions. Goetz had no interest in Universal's sizable backlog, and leased the entire sound-film library (dating from 1930 to 1946) to Broder and Harris. Realart had theatrical reissue rights for 10 years; television rights were not included. [2]

Realart reissued Universal's films in double-feature package deals, with new and more exciting advertising (Universal was never mentioned in the ads or posters). Most films were re-released under their original, familiar titles, while others were given more effective (and often more lurid) titles: The Strange Affair of Uncle Harry became Guilty of Murder; Man-Made Monster became The Atomic Monster; The Mystery of Marie Roget became Phantom of Paris.

Supporting players who had since become stars were now given more prominent billing, such as Robert Mitchum becoming second-billed on the reissue of Gung Ho! (1943); Dan Dailey catapulted to top billing for the reissue of The Andrews Sisters' Give Out, Sisters ; and Keefe Brasselle of The Eddie Cantor Story was billed over star Gloria Jean in the waterfront melodrama River Gang. Abbott and Costello were incidental players in their first film, the 1940 Allan Jones musical One Night in the Tropics ; Realart removed 13 minutes of footage with the romantic leads, and remarketed the edited version as a full-fledged Abbott & Costello comedy. Realart also acquired non-Universal productions: A Walk in the Sun was retitled Salerno Beachhead .

Theater managers were delighted with Realart's oldies, which did better business than certain new pictures, and Realart prospered. There was a steady market for double features, but exhibitors would not pay a premium for reissues. Realart's Jack Broder saw a chance to make more money by making new films for the double-feature theaters. Broder hired Herman Cohen as a new vice-president and formed Jack Broder Productions, releasing through Realart. These modestly budgeted films included the boxing drama Kid Monk Baroni with a then little known Leonard Nimoy as the title character, and the jungle comedy Bela Lugosi Meets a Brooklyn Gorilla featuring the veteran horror-movie actor and the comedy team of Duke Mitchell and Sammy Petrillo, who imitated Dean Martin and Jerry Lewis. Bride of the Gorilla and Battles of Chief Pontiac ventured into the horror and Western genres, respectively.

Toward the end of Realart's 10-year lease, certain re-releases were themselves re-released ( Buck Privates and Little Giant circulated more than once). By the early 1950s, television had become increasingly popular and many neighborhood theaters had closed. [3] Broder sold his own productions to television, with Bela Lugosi Meets a Brooklyn Gorilla making its television debut less than a year after its theatrical run. Broder released only four more Realart originals to theaters: Roger Corman's first film Five Guns West in 1955, Wetbacks in 1956, and a science-fiction/horror double feature Women of the Prehistoric Planet and The Navy vs. the Night Monsters in 1966. However, Realart continued to prosper in distribution through so-called "states' rights" offices in several major cities, handling product for production companies, such as American International Pictures, without a distribution network of their own.

Related Research Articles

<span class="mw-page-title-main">Bela Lugosi</span> Hungarian-American actor (1882–1956)

Béla Ferenc Dezső Blaskó, known professionally as Bela Lugosi, was a Hungarian–American actor, best remembered for portraying Count Dracula in the 1931 horror classic Dracula, Ygor in Son of Frankenstein (1939) and his roles in many other horror films from 1931 through 1956.

<i>Bride of the Monster</i> 1955 American science fiction horror film by Ed Wood

Bride of the Monster is a 1955 American science fiction horror film, co-written, produced and directed by Edward D. Wood Jr., and starring Bela Lugosi and Tor Johnson with a supporting cast featuring Tony McCoy and Loretta King.

<i>Abbott and Costello Meet Frankenstein</i> 1948 American horror comedy film directed by Charles Barton

Abbott and Costello Meet Frankenstein is a 1948 American horror comedy film directed by Charles Barton. The film features Count Dracula who has become partners with Dr. Sandra Mornay, as Dracula requires a "simple, pliable" brain to reactivate Frankenstein's monster. Dracula discovers that the "ideal" brain belongs to Wilbur Grey who is wooed by Mornay to the operating table, despite the warnings of Lawrence Talbot.

<span class="mw-page-title-main">Lon Chaney Jr.</span> American actor (1905–1974)

Creighton Tull Chaney, known by his stage name Lon Chaney Jr., was an American actor known for playing Larry Talbot in the film The Wolf Man (1941) and its various crossovers, Count Alucard in Son of Dracula, Frankenstein's monster in The Ghost of Frankenstein (1942), the Mummy in three pictures, and various other roles in many Universal horror films, making him a horror icon. He also portrayed Lennie Small in Of Mice and Men (1939) and supporting parts in dozens of mainstream movies, including High Noon (1952), and The Defiant Ones (1958).

<span class="mw-page-title-main">Universal Pictures</span> American film studio

Universal Pictures is an American film production and distribution company owned by Comcast through the NBCUniversal Film and Entertainment division of NBCUniversal, which is a wholly owned subsidiary of the aforementioned company.

<i>Dracula</i> (1931 English-language film) 1931 film

Dracula is a 1931 American pre-Code supernatural horror film directed and co-produced by Tod Browning from a screenplay written by Garrett Fort and starring Bela Lugosi in the titular role. It is based on the 1924 stage play Dracula by Hamilton Deane and John L. Balderston, which in turn is adapted from the 1897 novel Dracula by Bram Stoker. Lugosi portrays Count Dracula, a vampire who emigrates from Transylvania to England and preys upon the blood of living victims, including a young man's fiancée.

<span class="mw-page-title-main">Jack Pierce (make-up artist)</span>

Jack Pierce was a Hollywood make-up artist best remembered for creating the iconic makeup worn by Boris Karloff in Frankenstein (1931), along with various other classic monster make-ups for Universal Studios.

<span class="mw-page-title-main">Producers Releasing Corporation</span> Hollywood film studio

Producers Releasing Corporation was the smallest and least prestigious of the Hollywood film studios of the 1940s. It was considered a prime example of what was called "Poverty Row": a low-rent stretch of Gower Street in Hollywood where shoestring film producers based their operations. However, PRC was more substantial than the usual independent companies that made only a few low-budget movies and then disappeared. PRC was an actual Hollywood studio – albeit the smallest – with its own production facilities and distribution network, and it even accepted imports from the UK. PRC lasted from 1939 to 1947, churning out low-budget B movies for the lower half of a double bill or the upper half of a neighborhood theater showing second-run films. The studio was originally located at 1440 N. Gower St. from 1936 to 1943. PRC then occupied the former Grand National Pictures physical plant at 7324 Santa Monica Blvd., from 1943 to 1946. This address is now an apartment complex.

<i>The Gorilla</i> (1939 film) 1939 film by Allan Dwan

The Gorilla is a 1939 American horror comedy film starring the Ritz Brothers, Anita Louise, Art Miles, Lionel Atwill, Bela Lugosi, and Patsy Kelly. It was based on the 1925 play of the same name by Ralph Spence.

<span class="mw-page-title-main">Herman Cohen</span> American film producer

Herman Cohen was an American producer of B-movies during the 1950s, and helped to popularize the teen horror movie genre with films like the cult classic I Was a Teenage Werewolf.

<i>Son of Frankenstein</i> 1939 film by Rowland V. Lee

Son of Frankenstein is a 1939 American horror film that was directed by Rowland V. Lee and stars Basil Rathbone, Boris Karloff and Bela Lugosi. The film is the third in Universal Pictures' Frankenstein series and is the follow-up to the 1935 film Bride of Frankenstein. Son of Frankenstein stars Rathbone as Baron Wolf von Frankenstein who, with his wife Elsa and son Peter, returns to his late father's estate. Near the castle lives Ygor, a crazed blacksmith whose neck was broken in an unsuccessful hanging attempt. Among the castle's remains, Frankenstein discovers the remains of the monster and decides to try to save his family name by resurrecting the creature to prove his father was correct. He finds, however, the monster only responds to Ygor's commands.

<i>House of Dracula</i> 1945 film by Erle C. Kenton

House of Dracula is a 1945 American horror film released and distributed by Universal Pictures. Directed by Erle C. Kenton, the film features several Universal Horror properties meeting as they had done in the 1944 film House of Frankenstein. The film is set at the castle home of Dr. Franz Edelmann, who is visited first by Count Dracula and later by Larry Talbot, the Wolf Man, who are trying to cure their vampirism and lycanthropy, respectively. Talbot is eventually cured, which leads him to discover the body of Frankenstein's monster in a cave below the base of the castle. Edelemann takes the monster's body back to his laboratory but finds Count Dracula has awakened and by attacking his assistants, he captures Edelmann and forces a reverse blood transfusion, which gives Edelmann a split personality and makes him a killer.

<i>Bela Lugosi Meets a Brooklyn Gorilla</i> 1952 film by William Beaudine

Bela Lugosi Meets a Brooklyn Gorilla is a 1952 American comedy horror science fiction film directed by William Beaudine and starring horror veteran Bela Lugosi with nightclub performers Duke Mitchell and Sammy Petrillo in roles approximating the then-popular duo of Martin and Lewis.

<span class="mw-page-title-main">Sammy Petrillo</span> American comdian (1934–2009)

Sam Patrello was an American nightclub and movie comedian best known as a Jerry Lewis imitator.

<i>Murders in the Rue Morgue</i> (1932 film) 1932 film

Murders in the Rue Morgue is a 1932 American horror film directed by Robert Florey, based on Edgar Allan Poe's 1841 short story "The Murders in the Rue Morgue". The plot is about Doctor Mirakle, a carnival sideshow entertainer and scientist who kidnaps Parisian women to mix their blood with that of his gorilla, Erik. As his experiments fail because of the quality of his victims' blood, Mirakle meets with Camille L'Espanye, and has her kidnapped and her mother murdered, leading to suspicion falling on Camille's fiance, Pierre Dupin, a medical student who has already become interested in the earlier murders.

James Harvey Nicholson was an American film producer. He is best known as the co-founder, with Samuel Z. Arkoff, of American International Pictures.

The Bowery Boys are fictional New York City characters, portrayed by a company of New York actors, who were the subject of 48 feature films released by Monogram Pictures and its successor Allied Artists Pictures Corporation from 1946 through 1958.

Ted Okuda is an American non-fiction author and film historian. He has many books and magazine features to his credit, under his own name and in collaboration with others.

<i>Man-Made Monster</i> 1941 film by George Waggner

Man-Made Monster is a 1941 American science-fiction horror film directed by George Waggner and produced by Jack Bernhard for Universal Pictures. Filmed in black-and-white, it stars Lon Chaney Jr. and Lionel Atwill. Man-Made Monster was re-released under various titles including Electric Man and The Mysterious Dr. R. Realart Pictures re-released the film in 1953 under the title The Atomic Monster as a double feature with The Flying Saucer (1950). On the film's original main title, there is no hyphen; it's simply Man Made Monster.

<span class="mw-page-title-main">B movies (Hollywood Golden Age)</span> Film genre

The B movie, whose roots trace to the silent film era, was a significant contributor to Hollywood's Golden Age of the 1930s and 1940s. As the Hollywood studios made the transition to sound film in the late 1920s, many independent exhibitors began adopting a new programming format: the double feature. The popularity of the twin bill required the production of relatively short, inexpensive movies to occupy the bottom half of the program. The double feature was the predominant presentation model at American theaters throughout the Golden Age, and B movies constituted the majority of Hollywood production during the period.

References

  1. Ted Okuda and Scott MacGillivray, Play It Again, Jack! Remembering Realart: The Re-Releasing Company,Filmfax Magazine #39
  2. The Astounding B Monster | Profile
  3. Ted Okuda and Scott MacGillivray, Play It Again, Jack! Remembering Realart: The Re-Releasing Company,Filmfax Magazine #39