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Type | Bourbon whiskey |
---|---|
Manufacturer | MGP Ingredients |
Country of origin | Kentucky, United States |
Introduced | 1936 |
Alcohol by volume | 40% |
Proof (US) | 80 |
Related products | Ezra Brooks, David Nicholson, and Blood Oath Bourbons |
Rebel, formerly Rebel Yell until 2020, is a brand of Kentucky straight bourbon whiskey owned and marketed by MGP Ingredients. Rebel Yell is currently distilled and aged at the Lux Row Distillery, in Bardstown, Kentucky, which opened in 2018. [1] As is typical for a bourbon, it is sold at 40% alcohol by volume (80 U.S. proof). Before the opening of the Lux Row Distillery, the brand was produced under contract by Heaven Hill at its Bernheim distillery in Louisville.
The brand was originally produced in the 1930s at the Stitzel–Weller Distillery and has a wheated mash bill, like some other brands from that distillery. As indicated by its name (especially its prior name), the brand was historically marketed as being associated with the U.S. Confederacy. Until the 1980s, it was distributed only in the Southern United States.
The W.L. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The W.L. Weller company merged with the Stitzel distilling company (est. 1872) to form the Stitzel-Weller distilling company in 1910.
The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s with the idea of distilling it in limited batches for exclusive distribution in the Southern United States. Charles R. Farnsley, a former mayor of Louisville who was related to the owners of the distillery, owned the brand. [2] In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). By 1984, Rebel Yell was distributed nationally.
In 2020, in order to distance the brand from Confederate iconography, the name was shortened to simply "Rebel". [3]
In April 2021, MGP Ingredients completed its acquisition of Luxco. [4]
Keith Richards of The Rolling Stones was once known to be an avid drinker of Rebel Yell. In fact, Billy Idol has said in his episode of VH1 Storytellers that his hit "Rebel Yell" was inspired upon joining Richards, Mick Jagger and Ron Wood in taking swigs from a bottle of Rebel Yell at a gathering they all attended. He liked the sound of the brand name, and said he recalled that he actually asked if they (Jagger and Richards) had no objections to his use of the brand name for a future song title. [5]
Bourbon whiskey is a type of barrel-aged American whiskey made primarily from corn (maize). The name derives from the French House of Bourbon, although the precise source of inspiration is uncertain; contenders include Bourbon County, Kentucky, and Bourbon Street in New Orleans, both of which are named after the House of Bourbon. The name bourbon might not have been used until the 1850s, and the association with Bourbon County was not evident until the 1870s.
George Dickel is a brand of Tennessee whisky produced in Tullahoma, in Coffee County, Tennessee. Today owned by Diageo, the modern brand was introduced in 1964, though the distillery has a longer history. Whisky production and aging takes place at the Cascade Hollow Distillery, which offers tours to the public and is part of the American Whiskey Trail. George Dickel operates the second-largest distillery in Tennessee, selling 130,000 cases in 2013, while the largest is Jack Daniel's, which sold 11.5 million cases the same year.
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Heaven Hill Distilleries, Inc. is a private, American family-owned and operated distillery founded in 1935 and headquartered in Bardstown, Kentucky, that produces and markets the Heaven Hill brand of Kentucky Straight Bourbon Whiskey and a variety of other distilled spirits.
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Luxco, Inc. is a privately owned producer and marketer of distilled beverages and liqueurs based in St. Louis, Missouri. It has been owned by MGP Ingredients since 2021.
The Kentucky Bourbon Trail, sometimes informally referred to as "the Bourbon Trail", is a program sponsored by the Kentucky Distillers' Association (KDA) to promote the Bourbon whiskey industry in Kentucky. The KDA has registered the phrase "Kentucky Bourbon Trail" as a protected trademark.
W. L. Weller is a brand of "wheated" bourbon whiskey. The brand was created by the Stitzel-Weller Distilling Company, and was sold several times after 1972. Since 1999, the brand has been owned by the Sazerac Company. It is produced at the Buffalo Trace Distillery in Frankfort, Kentucky. Like all bourbons, Weller is distilled from a mash composed of at least 51% corn (maize). The secondary grain used for the Weller brand is wheat, whereas most bourbons use rye.
Old Fitzgerald is a brand of wheated bourbon distilled in Louisville, Kentucky, by Heaven Hill Distilleries, Inc.
Willett Distillery Ltd, is a private, family-owned-and-operated company that produces bourbon and rye whiskey. Over the years, the company has bottled whiskeys that range from two years of aging maturity up to 28 years. The company was named Kentucky Bourbon Distillers (KBD) between 1984 and 2012.
Yellowstone is an American brand of Kentucky Straight Bourbon Whiskey founded in 1872 and owned and marketed by MGP Ingredients. It is distilled by the Limestone Branch Distillery in Lebanon, Kentucky.
Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.
Old Ezra 101 is a brand of Kentucky Straight Bourbon Whiskey owned and marketed by MGP Ingredients. Is bottled under the name Ezra Brooks Distilling. It is charcoal filtered and typically bottled at 50.5% abv.
Joseph & Joseph is an architectural firm founded in 1908 in Louisville, Kentucky. The main services include architectural, engineering and design projects.
MGP Ingredients, Inc. is a distilled spirits and food ingredients producer with headquarters in Atchison, Kansas, United States.
Stitzel–Weller Distillery is a former distillery located in Shively, a suburb of Louisville, Kentucky. It was founded in 1935, sold in 1972, and closed in 1992. It produced a number of notable brands, and since 2014 it has served as a public tourism site for Bulleit Bourbon, as part of the Kentucky Bourbon Trail.
John McDougal Atherton was an American businessman, property developer, economist, investor and politician based in Louisville, Kentucky. Atherton was elected to one term as a member of the Kentucky House of Representatives from 1869 to 1871, and served as a Democrat. As a third generation distiller, he was best known for Atherton Whiskey, a brand he owned until 1899.
... Idol explained that he came to use the title 'Rebel Yell' ... not because of any knowledge of the Confederacy but because of his enthusiasm for Rebel Yell bourbon.