Reception theory

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Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work done in other Western European countries. A form of reception theory has also been applied to the study of historiography.

Contents

The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader/viewer interprets the meanings of the text based on her or his individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader. [1]

Hall also developed a theory of encoding and decoding, Hall's theory, which focuses on the communication processes at play in texts that are in televisual form.

Reception theory has since been extended to the spectators of performative events, focusing predominantly on the theatre. Susan Bennett is often credited with beginning this discourse. Reception theory has also been applied to the history and analysis of landscapes, through the work of the landscape historian John Dixon Hunt, as Hunt recognized that the survival of gardens and landscapes is largely related to their public reception.

General

A basic acceptance of the meaning of a specific text tends to occur when a group of readers have a shared cultural background and interpret the text in similar ways. It is likely that the less shared heritage a reader has with the artist, the less he or she will be able to recognise the artist's intended meaning, and it follows that if two readers have vastly different cultural and personal experiences, their reading of a text will vary greatly. Umberto Eco coined the term aberrant decoding to describe the case when the reader's interpretation differs from what the artist intended. [2]

Landscape architecture

In literature, the interaction between text and reader occurs within a framework that controls and limits the interaction, through genre, tone, structure, and the social conditions of the reader and author, whereas in landscapes the interaction occurs through movement and viewing, framed by typology instead of genre and tone. Instead of an "implied reader", reception theory of landscapes assumes an "implied visitor", who is an abstracted concatenation of responses of many visitors at different times.

The theory recognizes that there is no single reading of a landscape that fulfills its entire potential, and that it is important to examine the motives of visitors and the factors influencing their visits (whether they read guidebooks about the place before visiting, or had strong feelings about the place or the designer, for instance).

One key difference between reception theory in literature and reception theory in landscape architecture is that while literary works are accessible only to the imagination, physical landscapes are accessible to the senses as well as to the imagination.

Reception theoretical analysis of architecture differs from typical writing on the history and analysis of landscapes, which tends to focus on the intentions of the designers, the conditions leading to the creation of the design, and the building process. Reception theory also tends to de-emphasize commonly used terms of description like 'formal' and 'picturesque', unless those terms were known to have meaning to landscape visitors themselves.

Reception history

According to Harold Marcuse, an academic and grandson of Herbert Marcuse, reception history is "the history of the meanings that have been imputed to historical events. It traces the different ways in which participants, observers, historians and other retrospective interpreters have attempted to make sense of events both as they unfolded and over time since then, to make those events meaningful for the present in which they lived and live." [3]

Reception history and the Bible

One area of scholarship where reception history has been explored deeply is the reception history of the Bible. In the context of the Bible, reception history comprises the manifold interpretations of the biblical text from the time that it was written until now. It aims to show how biblical interpretations have developed throughout the centuries. The field that predated the reception history of the Bible has been known as the “history of interpretation” or “history of exegesis.” [4] The greatest difference between reception history and its predecessor approach is that reception history does not restrict its interpretations. It includes interpretations that are marginal and even unorthodox.  Reception history does not restrict interpretations by medium either; it includes the use of art, music, poetry, and liturgy. In contrast, the history of interpretation is concerned with how biblical scholars have interpreted a text in only their commentaries and monographs. [4]

Hans-Georg Gadamer addresses the reception of the Bible in his interpretative framework. [5] Gadamer was concerned with displaying how all interpretive acts are contextualized. At the same time, however, Gadamer maintained the integrity of empirical knowledge. Gadamer saw the contextualized interpretation of scripture and the empirical knowledge about its development are best understood to be in a dialogical relationship with one another. [5] In this sense, it is a diachronic approach to interpretation of the Bible. The individual contexts of interpreters in communication with the original text is the basis for reception history of the bible.

One of the key issues surrounding biblical reception history is locating when it began. This issue is sometimes addressed by demarcating a shift from the original text and its reception. However, the distinction of an original text becomes difficult because of the various forms of the earlier biblical texts that were being used. [6] Because of the various sources, traditions, and editions of the earliest biblical texts it is difficult to know what was considered original and was interpreted. Related to this issue of numerous source materials in biblical reception is the context of these source materials. If one wishes to try and read the original text, one is required to do so in its historical context lest it become detached and lose their meaning. [6] The various contexts that are associated with each of the contributing texts does not allow for there to be a single context in which to read the text correctly. This again muddles the difference between original text and reception history of the Bible.

See also

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The encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Stuart Hall titled the study 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts and capability of changing messages through collective action.

Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode.

<span class="mw-page-title-main">Active audience theory</span>

Active Audience Theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts. Decoding of a media message may therefore be influenced by such things as family background, beliefs, values, culture, interests, education and experiences. Decoding of a message means how well a person is able to effectively receive and understand a message. Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model.

<span class="mw-page-title-main">Aberrant decoding</span> Unintended misinterpretation of messages

Aberrant decoding or aberrant reading is a concept used in fields such as communication and media studies, semiotics, and journalism about how messages can be interpreted differently from what was intended by their sender. The concept was proposed by Umberto Eco in an article published first in 1965 in Italian and in 1972 in English.

"Horizon of expectation" is a term fundamental to German academic Hans Robert Jauss's reception theory. The concept is a component of his theory of literary history where his intention is to minimise the gulf between the schools of literature and history which have previously relegated the reader to play only a minor role in the interpretation of literature. Specifically, it is the structure by which a person comprehends, decodes and appraises any text based on cultural codes and conventions particular to their time in history. These horizons are therefore historically flexible meaning readers may interpret and value a text differently from a previous generation. It emphasises the reader as an important element in the processing of texts. According to Jauss, the reader approaches a text armed with the knowledge and experience gained from interactions with other texts. These earlier texts arouse familiarity for the reader based on expectations and rules of genre and style. Jauss describes it this way, 'a literary work is not an object which stands by itself and which offers the same face to each reader in each period'. Thus reading is not an 'autonomous, free and individual' experience but rather a collection of mutual concepts fitting a period or a people.

References

  1. Hall, Stuart (September 1973). "Encoding and Decoding in the Television Discourse" (PDF). University of Birmingham. Archived (PDF) from the original on 1 November 2022. Retrieved 29 September 2021.
  2. Eco, Umberto (1972). "Towards a semiotic inquiry into the television message". Working Papers in Cultural Studies. University of Birmingham.
  3. Harold Marcuse, University of California, Santa Barbara, Department of History Reception History: Definition and Quotations.
  4. 1 2 Rowland, Christopher; Boxall, Ian. "Reception Criticism and Theory". Oxford Biblical Studies Online. Retrieved May 3, 2020.
  5. 1 2 Roberts, Jonathan (2011-01-13). Lieb, Michael; Mason, Emma; Roberts, Jonathan; Rowland, Christopher (eds.). "Introduction". The Oxford Handbook of the Reception History of the Bible. doi:10.1093/oxfordhb/9780199204540.001.0001. ISBN   9780199204540 . Retrieved 2020-05-04.
  6. 1 2 Breed, Brennan W. (13 May 2014). Nomadic text : a theory of biblical reception history. Bloomington. pp. 75–76. ISBN   978-0-253-01262-3. OCLC   882425762.{{cite book}}: CS1 maint: location missing publisher (link)

Further reading