Recife Center for Advanced Studies and Systems

Last updated
Recife Center for Advanced Studies and Systems
Private
Industry Innovation
Founded Recife, Pernambuco, (1996)
Headquarters Recife
Offices in
Manaus
Sorocaba
Curitiba
Key people
Fred Arruda, CEO
Eduardo Peixoto, CDO
Karla Godoy, COO
Silvio Meira, Chief Scientist
ProductsSoftware
RevenueR$ 100M
Number of employees
600+
Website cesar.org.br

The Recife Center for Advanced Studies and Systems (CESAR), is a private innovation, education and entrepreneurship center that uses knowledge about markets, people and technologies to solve complex problems, changing the lives of people and organizations. CESAR develops incremental or disruptive innovation projects, designs and implements high impact educational practices, creates new businesses and promotes entrepreneurship.

Some of CESAR's competences and practices involve Digital Transformation, new products and services Experimentation, Agile Methodologies, User experience, Consulting, Software Engineering, Ideation and Prototyping, Business Models and Business Acceleration. CESAR's educational branch, CESAR School, has trained more than 5.000 people in courses that address the new competences needed in the 21st century.

User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found. In the end, user experience is about how the user interacts with and experiences the product.

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.

Software prototyping is the activity of creating prototypes of software applications, i.e., incomplete versions of the software program being developed. It is an activity that can occur in software development and is comparable to prototyping as known from other fields, such as mechanical engineering or manufacturing.

CESAR's contribution to the development of the Innovation Industry in Brazil has been widely acknowledged. It was voted one of the best companies to start a career in Brazil in 2016, and accumulates various awards in the areas of Research, Entrepreneurship and Software Services.

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