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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
The Delft University of Technology is the oldest and largest Dutch public technical university, located in Delft, The Netherlands. It specializes in engineering, technology, computing, design, and natural sciences.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
The Museum of Domestic Design and Architecture (MoDA) was a museum in North London, England, housing one of the most comprehensive collections of 19th- and 20th-century decorative arts for the home.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
The Kunstmuseum Den Haag is an art museum in The Hague in the Netherlands, founded in 1866 as the Museum voor Moderne Kunst. Later, until 1998, it was known as Haags Gemeentemuseum, and until the end of September 2019 as Gemeentemuseum Den Haag. It has a collection of around 165,000 works, over many different forms of art. In particular, the Kunstmuseum is renowned for its large Mondrian collection, the largest in the world. Mondrian's last work, Victory Boogie-Woogie, is on display at the museum.
The Wolfsonian–Florida International University or The Wolfsonian-FIU, located in the heart of the Art Deco District of Miami Beach, Florida, is a museum, library and research center that uses its collection to illustrate the persuasive power of art and design. For fifteen years, The Wolfsonian has been a division within Florida International University.
A broadside is a large sheet of paper printed on one side only. Historically in Europe, broadsides were used as posters, announcing events or proclamations, giving political views, commentary in the form of ballads, or simply advertisements. In Japan, chromoxylographic broadsheets featuring artistic prints were common.
Reverse graffiti is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface. It can also be done by simply removing dirt with the fingertip from windows or other dirty surfaces, such as writing "wash me" on a dirty vehicle. Others, such as graffiti artist Moose, use a cloth or a high-power washer to remove dirt on a larger scale.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Wings is an American brand of cigarettes, currently owned and manufactured by Japan Tobacco. As a subsidiary of giant British American Tobacco, Wings, along with some of B&W's other cigarette brands were sold in Europe.
The Peace Palace Library is a collection of studies and references specializing in international law. It is located in The Hague, Netherlands, and was established to support the Permanent Court of Justice.
The STER, is responsible for the broadcast of radio and television ads on the Dutch media service NPO. With the income from these, parts of the costs of public broadcasting are paid for.
The Evanion Collection is a collection of printed Victorian ephemera in the British Library created by the conjurer, ventriloquist and humorist Henry Evans who used the stage name 'Evanion'.
Dolly Rudeman was a Dutch graphic designer who produced posters for some of the most famous directors and film stars of her day, including Sergei Eisenstein, Charlie Chaplin, and Greta Garbo.
Jan Willem "Willy" Sluiter was a Dutch painter. He was best known for his paintings of Dutch villages and its dwellers, and also did portraits of members of Dutch high society. His work was part of the art competitions at four Olympic Games.
Poster House is the first museum in the United States dedicated exclusively to posters. The museum is located in Chelsea, New York City, on 23rd Street between Sixth Avenue and Seventh Avenue. The museum opened to the public on June 20, 2019.
Jan Müller is a media archive executive and former advertising executive.
Design Museum Dedel is a museum located in The Hague.
References
- ↑ "De Stichting – ReclameArsenaal" (in Dutch). Retrieved 2024-06-22.
- ↑ "IADDB Collection - powered by CollectionConnection". iaddb.org. Retrieved 2024-06-22.