Red C (stylised in all caps as RED C) is a market research and polling company in Ireland.
It is most widely known for its political opinion polling (though most of its business is market research, with several large corporate clients). [1] The Business Post publishes a monthly Red C poll tracking the support for Irish political parties. [2]
Red C was founded in 2003 by CEO Richard Colwell [3] who had previously worked in London for Research International and ICM Research, followed by Lansdowne Market Research in Dublin. [4] [ failed verification ] As at 2016, Red C Research and Marketing Ltd was owned (via holding company RSV Ventures Ltd) by its directors, with Colwell being the majority shareholder. [5]
The company's headquarters are in East Point Business Park in Dublin. [6] The company opened a call centre in Dundalk in 2006. [7]