Redcats

Last updated
Redcats
Company type Société Anonyme
Headquarters
Roubaix, France
Key people
Jean-Michel Noir
ProductsDistribution of fashion, sport and home décor products on the web
Revenue3.4 bn € (2010)
Number of employees
14 000 (average headcount, 2010)
Subsidiaries Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome,
Website www.redcats.com/eng

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports. [1] [2]

Contents

The Group

History

Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999. [3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children. [4]

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010 [3] and launched a new corporate website in 2011.

The network

With an international presence, the Group accounted for more than 70 merchant websites in 2011. [4]

E-commerce: a growth catalyst for Redcats

Worldwide presence

In 2010, Redcats had over 26 million active customers in 31 countries [5] and generated 57% [6] of its revenue through its 70 merchant websites. [7] The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures

See also

References

  1. ↑ "Profit Falls at French Luxury and Sportswear Group Kering". The New York Times. 22 February 2014. Retrieved 28 January 2017.
  2. ↑ Brohan, Mark. "Redcats USA goes dark after the sale of its last web and catalog properties" . Retrieved 28 January 2017.
  3. 1 2 Article Archived 2011-07-11 at the Wayback Machine on http://leblog.wcie.fr/ Archived 2020-07-25 at the Wayback Machine
  4. 1 2 Publication on http://www.ppr.com /
  5. ↑ Article Archived 2012-03-31 at the Wayback Machine on http://www.vad-info.com Archived 2012-03-31 at the Wayback Machine /
  6. ↑ Publication on http://www.ppr.com/
  7. ↑ Article on http://lexpansion.lexpress.fr/
  8. ↑ Key figures on http://lexpansion.lexpress.fr/
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