An internet celebrity, also referred to as a social media personality or an influencer, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, YouTube, Instagram, and TikTok, which primarily rely on user-generated content.
YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines. YouTube reserves the right to refuse to hand out a Creator Award, which it has done for channels featuring horror or extremist political content.
Seán William McLoughlin, better known publicly as jacksepticeye, is an Irish YouTuber whose videos focus on gaming, comedy and vlogging.
Mark Rober is an American YouTuber, engineer, inventor, and educator. He is known for his YouTube videos on popular science and do-it-yourself gadgets. Before he became a YouTuber, Rober was an engineer with NASA for nine years, where he spent seven years working on the Curiosity rover at NASA's Jet Propulsion Laboratory. He later worked for four years at Apple Inc. as a product designer in their Special Projects Group, where he authored patents involving virtual reality in self-driving cars.
A YouTuber is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue.
James Stephen "Jimmy" Donaldson, better known by his online alias MrBeast, is an American YouTuber, internet personality, and businessman. He is known for his fast-paced and high-production videos featuring elaborate challenges and lucrative giveaways. With over 320 million subscribers, he has the most subscribers of any YouTube channel, and is the third-most-followed creator on TikTok with over 104 million followers. He also has over 60 million followers on Instagram and 30.9 million on X.
Collins Key is an American YouTuber, entertainer, and magician. As of March 2024, his channel has amassed nearly 24 million subscribers, generating more than 75 million views per month with over 6.7 billion total lifetime views. As a magician, he was a finalist on the eighth season of America's Got Talent, and later toured as part of Demi Lovato's Neon Lights tour.
Brent Austin Rivera is an American internet personality and actor who first gained popularity on the now-defunct video hosting service Vine. He has large followings on Instagram, TikTok, and YouTube.
Team Trees is a collaborative fundraiser that raised 20 million U.S. dollars before the start of 2020 to plant 20 million trees. The initiative was started by American YouTubers MrBeast and Mark Rober, and was mostly supported by YouTubers. All donations go to the Arbor Day Foundation, a tree planting organization that pledges to plant one tree for every U.S. dollar donated. The Arbor Day Foundation began planting in January 2020 with plans to end "no later than December 2022". It is estimated that 23 million trees would take up 210 km2 (81 sq mi) of land, absorb around 1.6 million tons of carbon and remove 116 thousand tons of pollutants from the atmosphere.
Larri Merritt, professionally known as Larray, is an American YouTuber and social media influencer. He produces comedic video content on his YouTube channel, and was part of the collaborative TikTok collective known as The Hype House. After initially gaining prominence on Vine, he started uploading videos onto YouTube after the former became defunct.
Chloe Ting is a fitness personality YouTuber based in New York. She is known as the most subscribed fitness content creator on YouTube, and for her workout programs, particularly her "Two Week Shred Challenge" which went viral on TikTok and YouTube during the COVID-19 pandemic in 2020.
MrBeast Burger is an American virtual restaurant founded and developed by internet personality Jimmy Donaldson (MrBeast), in partnership with Virtual Dining Concepts, LLC. There are virtual locations in North America and Europe, with plans to expand to more countries and increase the number of locations significantly.
Ironmouse is a Puerto Rican-American VTuber, singer, and Twitch streamer. Active since 2017, she is a founding member of the VTuber group VShojo launched in 2020. As of 2024, she has over two million followers and is the most-subscribed Twitch streamer of all time, surpassing Kai Cenat's record during a September 2024 subathon.
Kai Carlo Cenat III is an American online streamer and YouTuber who specializes in comedic live streams and videos. As of 2024, he is the fifth most-followed Twitch streamer with 13 million followers and second most-subscribed Twitch streamer of all time, surpassing Ludwig Ahgren's record during a February 2023 subathon. He was named "Streamer of the Year" at the 2023 and 2024 Streamer Awards.
Night Inc. is an American digital talent management company founded in 2015 by Reed Duchscher. Through its talent management arm Night Media, the company currently manages digital creators including Kai Cenat, Hasan Piker, ZHC and Safiya Nygaard. The firm previously managed MrBeast from 2018 to 2024. Since its founding, the company has expanded into venture capital investing, original programming, seed-stage investing, as well as maintaining its original talent management firm, Night Media. Duchscher is the CEO while the president since 2020 is Ezra Cooperstein, an early employee of the now-defunct Fullscreen and the former president of Rooster Teeth.
Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast online. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar". Feastables chocolate products are manufactured in Peru by Machu Picchu Foods SAC.
Roberto Escanio, better known online as Fanum, is an American streamer and content creator. Fanum emerged online around 2016. He is known for being the originator of the vernacular "Fanum tax". He won "Breakout Streamer of the Year" at the 13th Streamy Awards and the "Best Role Play Streamer" of the year award at the 2023 Streamer Awards.
Eric Decker, known online as Airrack, is an American YouTube vlogger known for his challenge and prank content, and for gaining a million subscribers in a year. He is also co-founder of Creator Now, an educational program for online content creation.
Nikolas Daniel Adegbajumo Omilana is a British YouTuber and perennial political candidate. He is known for posting prank videos on YouTube and running as an independent candidate in the 2021 London mayoral election and the 2024 UK general election, being unsuccessful in both elections. He is also known for being a part of the Beta Squad YouTube group. Omilana has also competed in several charity football matches, including Soccer Aid and multiple Sidemen charity matches.
"50 YouTubers Fight for $1,000,000" is a YouTube video by American YouTuber Jimmy Donaldson, known on the platform as MrBeast. The video, described by Donaldson as his "biggest video ever," featured fifty YouTubers from around the world competing to stay inside a large glass cube for as long as possible while completing challenges. It received over 70 million views in 24 hours, making it his most-viewed video in that time frame.
