Reed Duchscher

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Reed Duchscher
Reed Duchscher.jpg
Born (1989-07-13) July 13, 1989 (age 36)
Rugby, North Dakota, U.S.
EducationNorth Dakota State (BS) Fairleigh Dickinson University (MS)
Occupation Talent manager
Years active2015-Present
Employer Night Inc.
Known forPrevious manager of MrBeast
Board member ofFeastables (2021 - present)

Reed Duchscher (born July 13, 1989) is an American talent manager and investor. [1] He is the CEO and founder of Night Media, [2] and talent manager of content creators such as political livestreamer Hasan Piker, streamer Kai Cenat and Kalogeras Sisters, [3] and former manager of YouTuber MrBeast from 2018-2024. [4] [5]

Contents

Early life

Duchscher born and grew up in Rugby, North Dakota and attended Rugby High School, where he participated in track and field, basketball, and football. After graduating from high school, he walked-on to play football at North Dakota State University. [6]

Career

Duchscher started his career working as an NFL sports agent. He subsequently left to work for the YouTube channel Dude Perfect on brand deals and monetization strategies. [2] [7]

On August 24, 2023 it was announced Duchscher would acquire LFM Management, adding Kai Cenat to his creator portfolio. [5]

Night Media

While working with Dude Perfect, in 2015 Duchscher started his own talent management company, Night Media. [8] Night Media focuses on management, branding and business development for digital influencers. [7] In 2018, Duchscher signed YouTube personality MrBeast to Night Media's roster. [3] In 2021, Night Media launched a consumer venture fund focused on investing in start-ups, internet culture, community and creators. [1] The venture studio includes Feastables. [9] In November of 2024, Night acquired talent management firm Bottle Rocket Management. [10]

In May 2024, MrBeast exited his management by Duchscher and Night Media, stating their 6 year partnership was ending on good terms. [4]

Feastables

In January 2022, Donaldson and Duchscher (Night Media) announced the creation of a new snack company called Feastables. [11]

TONE

Duchscher and the content creators AMP (Any Means Possible) —  Duke Dennis, Kai Cenat, Fanum, Agent 00, ChrisNxtDoor and ImDavisss created TONE, a personal care brand that launched online, in Target stores and on Target.com. The line includes deodorant, hydrating body wash, on-the-go cologne and body mist, Lip balm and body lotion. [12] [13]

The Roost Podcast Network

In April of 2024, Night acquired The Roost Podcasting Network [14] which is a video-first podcast network.

Media

References

  1. 1 2 Connie Loizos (March 18, 2021). "MrBeast's management company, Night Media, has new venture fund that's backed by creators". Tech Crunch. Retrieved March 26, 2021.
  2. 1 2 Preston, Maddie (February 20, 2020). "Meet Night Media: The Dallas Digital Talent Agency Behind Some of the World's Biggest YouTube Stars". Dallas Innovates. Retrieved February 11, 2021.
  3. 1 2 Lugo, Jakejames (January 30, 2019). "Digital agency Night Media signs fast-rising YouTuber MrBeast". Influencer Update. Retrieved February 11, 2021.
  4. 1 2 Perelli, Marta Biino, Amanda. "YouTube superstar MrBeast is breaking up with his talent manager". Business Insider. Retrieved 2024-05-16.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. 1 2 Hayden, Erik (2023-08-25). "Kai Cenat Joins MrBeast as an Influencer Talent Management Firm Gets Bigger". The Hollywood Reporter. Retrieved 2024-05-16.
  6. ↑ "NDSU football: Hard work pays off for Duchscher". Grandforks Herald. August 31, 2010. Retrieved February 11, 2021.
  7. 1 2 Elliott, Bryan (November 16, 2020). "How Reed Duchscher Manages MrBeast and 1 Billion YouTube Views Per Month". Inc. Retrieved February 11, 2021.
  8. ↑ Maddox, Will (April 1, 2020). "Sphere of Influence: Forget La La Land. Dallas-Based Night Media manages some of the biggest stars on the internet". Dallas Magazine. Retrieved February 11, 2021.
  9. ↑ Spangler, Todd (2022-09-13). "Chernin Group and Night Inc., Talent Management Company That Reps MrBeast, Form $100 Million Investment Firm". Variety. Retrieved 2025-09-21.
  10. ↑ "Talent Firm Night Acquires Bottle Rocket Management". Deadline. Retrieved 4 September 2025.
  11. ↑ Shaw, Lucas (2024-05-06). "YouTube Star MrBeast Parts Ways With Manager, Centralizes Control of Business". Bloomberg.com. Retrieved 2025-09-21.
  12. ↑ "Target Introduces Men's Personal Care Brand TONE from AMP". corporate.target.com. Retrieved 2025-09-21.
  13. ↑ "Meet AMP, the Brat Pack of the Streamer Era". Rolling Stone. 2025-05-08. Retrieved 2025-09-21.
  14. ↑ "Rooster Teeth Podcast Network Sold to Night Talent Management". The Hollywood Reporter. 8 April 2024.
  15. ↑ Raising $20 Million in 53 Days with Digital Philanthropy Reed Duchscher TEDxNCState (Podcast). TEDX. May 4, 2020. Retrieved March 17, 2021.
  16. ↑ Perelli, Amanda (October 9, 2020). "Top Talent Managers of YouTube Creators: Influencer Power List". Business Insider. Retrieved February 11, 2021.
  17. ↑ "Dallas 500". D Magazine. Dallas, Texas: D Magazine. November 15, 2020. Retrieved March 25, 2021.
  18. ↑ 22 top talent managers and agents working with YouTubers in building the future of the creator economy Business Insider
  19. ↑ "The 5 most powerful creator economy executives of 2022".
  20. ↑ [ttps://www.hollywoodreporter.com/lists/rising-hollywood-executives-2023-35-under-35/kelsey-balance/ "The Hollywood Reporter's 35 Rising Executives 35 and Under"]. The Hollywood Reporter. 15 November 2023.
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