Rianna Loving (born September 13, 1980) is an American beauty product developer, actress, and a licensed aesthetician.[1][2] She is also an entrepreneur and a published writer on beauty, skincare and cosmetics. She is the founder of Organic to Green. [citation needed] She has created brands such as Orgo Beauty, Beauty Cirque and Cirque Boutique, and refillable amenities for airlines and hotel amenities.[3]
Loving is a trained dancer, along with her skills in acting, piano, and vocals since she was six years old. At the age of fifteen, she was cast in a local television commercial.[4]
Loving is the founder of the company, Organic to Green, Inc, first launched as a Fred Segal brand in 2009 from her kitchen and home lab.[5] She became an advocate for sustainable green lifestyle and trademarked business alliance ReUseCycle, founding the community program ReUse Glass Bottles in Venice, CA, which she founded as a community advocate to bring awareness to reusing glass bottles.[5] After the launch she became notable for indie brands including clean beauty and created Beauty Cirque, a beauty retail boutique. Organic to Green also had a pop-up boutique at the OC Mart Mix. She later introduced Orgo Beauty as a brand within parent company Organic to Green.[6] From 2013 to 2015, Loving moved Beauty Cirque from the OC Mart Mix to Montana Avenue, Santa Monica. The store was known as Cirque Boutique and included a spa. The Organic to Green brand continued to grow and opened on Main Street, Santa Monica. Loving subsequently opened the second private location in the Abbot Kinney Blvd, Venice.[7]
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