Richard Danne

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Richard Danne (born 1934) is an American graphic designer who designed the 1975 NASA logotype, nicknamed the "worm", in collaboration with Bruce Blackburn. [1] [2] [3] [4] For his contributions to American design, Danne was awarded the 2014 AIGA Gold Medal. [5]

Danne was born in 1934 in Kingfisher, Oklahoma and grew up at a farm nearby. [5] He attended Oklahoma State University, initially majoring in engineering, before switching to art, and played jazz trumpet. [6] [7] In 1956, Danne enrolled in UCLA Graduate School of Design. Upon graduation, he started his design career in 1957 in Dallas, Texas, [8] before moving to New York City in 1963. [7] [9] [10]

Danne was the president of American Institute of Graphic Arts (AIGA) in 1977–79. [8] He was also the founding president of AIGA/NY, the organization's New York chapter. [6]

Danne was the design director of NASA Graphic Standards Manual, [5] that is included in permanent collections of Museum of Modern Art [11] and SFMOMA. [12] In 2021, he designed a commemorative watch for NASA. [13] [14] In 2023, he was awarded NASA Exceptional Public Achievement Medal. [15] [16]

References

  1. Chang, Kenneth (2023-12-11). "How NASA Learned to Love 4 Squirmy Letters". The New York Times . Retrieved 2025-11-22.
  2. Beach, Charlotte (2023-11-15). "NASA Celebrates the Worm Logo Designer, Richard Danne". PRINT Magazine. Retrieved 2025-11-22.
  3. "Bruce Blackburn, Richard Danne. NASA logo. 1976 | MoMA". The Museum of Modern Art. Retrieved 2025-11-22.
  4. Greenbaum, Hilary (2011-08-03). "Who Made Those NASA Logos?". The 6th Floor Blog. Retrieved 2025-11-22.
  5. 1 2 3 Laurenzi, Margarethe P. (2014-09-08). "2014 AIGA Medalist: Richard Danne". www.aiga.org. Retrieved 2025-11-22.
  6. 1 2 Heller, Steven; D'Onofrio, Greg (2017). The moderns: midcentury American graphic design. New York: Abrams. pp. 158–161. ISBN   978-1-4197-2401-5.
  7. 1 2 "Designculture • Richard Danne". www.designculture.it. Retrieved 2025-11-22.
  8. 1 2 "Richard Danne". AIGA San Francisco. 2017-12-15. Retrieved 2025-11-22.
  9. "Karin Hibma Interviews Richard Danne: Fellow Series". AIGA San Francisco. 2018-02-12. Retrieved 2025-11-22.
  10. Graphis (2018-04-05). "New Graphis Master: Richard Danne". Graphis Blog. Retrieved 2025-11-22.
  11. "Bruce Blackburn, Richard Danne, National Aeronatuics and Space Administration (NASA), Scientific and Technical Information Office. NASA graphic standards manual. 1976 | MoMA". The Museum of Modern Art. Retrieved 2025-11-22.
  12. "NASA Graphic Standards Manual". SFMOMA. Retrieved 2025-11-22.
  13. Parkes, James (2021-04-13). "Richard Danne designs Space Watch as NASA's first NFT". Dezeen. Retrieved 2025-11-22.
  14. Buttery, James (2021-06-29). "NASA Logo Designer Creates Space Watch for Anicorn". Hypebeast. Retrieved 2025-11-22.
  15. "NASA dedicates giant 'worm', honors logo designer Richard Danne". collectSPACE.com. Retrieved 2025-11-22.
  16. O'Shea, Claire A. (2023-11-06). "Worm Designer Receives NASA's Exceptional Public Achievement Medal". NASA. Retrieved 2025-11-22.