Persuasion or persuasion arts is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs,attitudes,intentions,motivations,or behaviors.
Appeal to emotion or argumentum ad passiones is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument,especially in the absence of factual evidence. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies,including appeal to consequences,appeal to fear,appeal to flattery,appeal to pity,appeal to ridicule,appeal to spite,and wishful thinking.
In psychology,attitude is a psychological construct,a mental and emotional entity that inheres in or characterizes a person. They are complex and are an acquired state through experiences. It is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression towards oneself,a person,place,thing,or event which in turn influences the individual's thought and action. Most simply understood attitudes in psychology are the feelings individuals have about themselves and the world. Prominent psychologist Gordon Allport described this latent psychological construct as "the most distinctive and indispensable concept in contemporary social psychology." Attitude can be formed from a person's past and present. Key topics in the study of attitudes include attitude strength,attitude change,consumer behavior,and attitude-behavior relationships.
Michael L. Hecht is a researcher in the field of human communication,emphasising the areas of interpersonal and inter-ethnic relationships,identity,and adolescent drug resistance. In 1973,Hecht earned his M.A. from Queens College,City University of New York and his Ph.D. I in communications from the University of Illinois Urbana-Champaign. He is now Liberal Arts Research Professor of Communication Arts and Sciences and Crime,Law,and Justice in the Department of Communication Arts and Sciences at Penn State University. He has previously been full professor at Arizona State University.
George Gerbner was a professor of communication and the founder of cultivation theory. He taught at Temple University,Villanova University,and the University of Pennsylvania.
Christopher H. Sterling is an American media historian. Sterling is professor of media and public affairs at The George Washington University where he has taught since 1982. Author of numerous books on electronic media and telecommunications plus a host of research and bibliographic articles,his primary research interests center upon the history and policy development of electronic media and telecommunications. He regularly teaches courses in media law and federal regulation and society. He was an acting chair in the early 1990s and served as associate dean for graduate studies in arts and sciences from 1994 to 2001.
Oscar H. Gandy Jr.,retired since 2006,is a scholar of the political economy of information who was the Herbert Schiller Professor of Communication studies at the Annenberg School for Communication,University of Pennsylvania. His work spans many subjects,including privacy,race,information technology,media framing,media development,and educational subsidy.
Robert Paul Abelson was a Yale University psychologist and political scientist with special interests in statistics and logic.
Robert A. Rubinstein is a cultural anthropologist whose work bridges the areas of political and medical anthropology,and the history and theory of the discipline. He is a Distinguished Professor of Anthropology and Professor of International Relations at the Maxwell School of Syracuse University.
Mood management theory posits that the consumption of messages,particularly entertaining messages,is capable of altering prevailing mood states,and that the selection of specific messages for consumption often serves the regulation of mood states.
D. Lawrence Kincaid is a senior advisor for the Research and Evaluation Division of the Center for Communication Programs and an associate scientist in the Faculty of Social and Behavioral Sciences at the Johns Hopkins Bloomberg School of Public Health.
James William Carey was an American communication theorist,media critic,and a journalism instructor at the University of Illinois,and later at Columbia University. He was a member of the Peabody Awards Board of Jurors from 1995 to 2002. He died in 2006 at age 71. Carey is credited with developing the ritual view of communication.
Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged.
Malcolm Ross Parks is an American academic,professor emeritus of communication at the University of Washington.
George Mandler was an Austrian-born American psychologist,who became a distinguished professor of psychology at the University of California,San Diego.
Alvin P. Shapiro was an American physician and professor primarily at the University of Pittsburgh School of Medicine. Shapiro was the recipient of a Lasker Award and was known for his research in hypertension,behavioral sciences,and related diseases.
Richard G. Lomax is a tenured professor of education at the School of Educational Policy and Leadership and the College of Education and Human Ecology at Ohio State University. His research interests include multivariate analysis,models of literacy acquisition,structural equation models,graphics,and statistics in sports.
Robert S. Wyer Jr. is a visiting professor at the University of Cincinnati and Professor (Emeritus) at the University of Illinois,Urbana-Champaign. He received his doctoral degree from the University of Colorado. His research interests cut across numerous areas of social information processing,including knowledge accessibility,comprehension,memory,social inference,the impact of affect on judgment and decisions,attitude formation and change,and consumer judgment and decision making.
Lynn R Kahle is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business. From 2018-2020 he taught at the Lubin School of Business,Pace University in New York as a Visiting Scholar and Professor.
Çiğdem Kağıtçıbaşı was a Turkish scientist and professor. She was a university professor since 1969 and received the APA Award for Distinguished Contributions to the International Advancement of Psychology in 1993.
