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Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as 'earned media', rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.
Dante Bruno Fascell was an American politician who represented Florida as a member of the United States House of Representatives from 1955 to 1993. He served as chairman of the House Foreign Affairs Committee for nine years.
The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year it had its first annual conference and award ceremony. In the 1950s and 1960s, the society created its code of conduct, accreditation program and a student society called the Public Relations Student Society of America.
Seán Cronin was a journalist and former Irish Army officer and twice Irish Republican Army chief of staff.
Al Burt or, more fully, Alvin Victor Burt was an author and longtime journalist with The Miami Herald in Florida. He served as a sports writer, news reporter, editor, editorial writer and columnist.
Jeffrey R. Caponigro is an American public relations and marketing executive, entrepreneur, and former journalist. He is the founder and CEO of Caponigro Public Relations Inc., Southfield, Michigan, and the Executive Vice President-Corporate Communications and Chief Marketing Officer for Trion Solutions, Inc., one of the United States' largest HR-administration companies, with corporate headquarters in Troy, Michigan.
David James Von Drehle is an American author and journalist.
Republica Havas is a creative, media, and communications agency based in Miami, Florida.
Thomas J. Madden is an American author, speechwriter and public relations expert, founder of the international public relations firm TransMedia Group.
Jorge A. Plasencia is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of Republica Havas, a creative, media, and communications agency, that he co-founded in 2006 as a small start-up. Plasencia is the co-founder and chairman emeritus of Amigos For Kids, a Miami-based nonprofit started in 1991 to serve underprivileged children and families. He is also the former board chair of UnidosUS, the largest national Hispanic civil rights and advocacy organization in the United States.
Fahlgren Mortine is an advertising agency in the United States. Its headquarters is in Columbus, Ohio, with regional offices in Dayton and Cleveland, Ohio; Boise, Idaho and Charleston, West Virginia. Through subsidiary TURNER, Fahlgren Mortine also has a presence in Chicago, Illinois; New York City and Denver, Colorado.
Alan Hilburg is an American communications and branding consultant. Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration. He has also worked in various industries including the tobacco industry, transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries. He has been described by the London Times as being a "leading corporate brand architect," and The New York Times has referred to him as the "Red Adair of corporate crisis management."
Robert T. Hastings Jr. is an American public relations and strategic communications professional who has served as an executive in several aerospace and defense corporations and as a political appointee in the administration of President George W. Bush, where he was the senior public affairs official and principal spokesman for the U.S. Department of Defense in 2008–2009.
The Accreditation in Public Relations (APR), Accreditation in Public Relations and Military Communications (APR+M), and Certificate in Principles of Public Relations are voluntary certifications in the USA for persons working in the field of public relations (PR) and, in the case of the APR+M, military public affairs. They are administered by the Universal Accreditation Board.
Betsy Ann Plank (1924–2010) is commonly known as the first lady of public relations because her public relations career, which lasted 63 years, was filled with many firsts. She was recognized by the Arthur W. Page Center for Integrity in Public Communication as a "PR pioneer... and champion of public relations education," and The New York Times referred to her as "a true trailblazer in the field of public relations."
David Michael Petrou is a film producer, author and communications executive. In 2013, he served as Co-Executive Producer on Ronny & I. Petrou wrote The Making of Superman while he was part of the senior production team on the first two Superman movies starring Christopher Reeve. His previous non-fiction book, Crossed Swords, was about film making behind the Iron Curtain in Budapest, Hungary. Petrou is also a nationally recognized accredited communications executive. He established and ran Eisner, Petrou & Associates, with headquarters in Washington, D.C. and an office in Baltimore, Maryland, from 1986 until 2005.
James E. Lukaszewski (loo-ka-CHEV-skee) is an author, speaker, crisis management consultant and president of The Lukaszewski Group Division, Risdall Marketing Group. He is known as “one of the PR profession’s most sought-after strategists in the areas of crisis communication, litigation visibility management, reputation threats and other high-profile and high-stakes operations.” He is a recipient of the Patrick Jackson Award for Distinguished Service to the Public Relations Society of America and PR News’ Lifetime Achievement Award. Lukaszewski is a member of the Rowan University Public Relations Hall of Fame.
Lou Capozzi currently teaches in the master's degree program in Strategic Communication at the University of Oregon School of Journalism and Communication in Portland, Oregon.
Pendleton Dudley was an American journalist and public relations executive. Once considered the "dean of public relations", he is best known as the long-time outside publicity counsel to AT&T and as a founder of the predecessor organizations to the Public Relations Society of America and the Institute for Public Relations. He was the father of the choreographer Jane Dudley and was the husband of the motorist Hermine Jahns.
A Fellow of the PRSA, or Fellow of the Public Relations Society of America, is an honorary designation granted to individuals by the Public Relations Society of America (PRSA). Established in 1990, persons named fellows are collectively known as the College of Fellows of the Public Relations Society of America; approximately 350 persons have been so named. Notable fellows include Daniel J. Edelman, James Lukaszewski, Richard Weiner, Betsy Plank, and Louis Capozzi.
References
- ↑ "In Memoriam: Richard Weiner, APR, Fellow PRSA". Public Relations Society of America. Retrieved 8 June 2015.
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- http://www.nytimes.com/1998/09/13/magazine/on-language-plugged-in-to-broadway.html
- Tactics, December 2006, the publication of the Public Relations Society of America, article by John Elsasser, Editor.
- South Florida Sun-Sentinel, August 12, 2006, article by Chauncey Mabe, Books Editor.
- Newsweek, (cover article), December 12, 1983.
