Robinsons (drink)

Last updated

Robinsons
Logo of Robinsons.png
Product typeDrink
Owner Britvic
Country United Kingdom
Introduced1935
Previous owners
TaglineReal Fruit in Every Drop
Website www.robinsonssquash.co.uk

Robinsons is a British fruit drink brand, now owned by Britvic plc, that has been operating for over 200 years, predominantly offering fruit cordials (known as squash in British English). The Robinsons range includes Squash, Fruit Shoot, Barley Water and Fruit Creations.

Contents

Robinsons sales for 2022 (across all its ranges) totalled nearly £200 million and it was assessed that half of British households bought their products, with more than 9 million glasses of their drink consumed daily [1]

History

The company was founded in 1823 by George Robinson and Alexander Belville as Robinson and Belville Ltd, originally as a shipping and trading company but also which manufactured Patent Barley and Groats. As an 11-year-old Mary Ann Robinson, began to sell homemade fruit juices from her family's farm in Droylsden, Greater Manchester. George Robinson left the business in 1859 and Mary-Ann, who later married James Nichols, continued to develop the business over the next few decades. Matthias Robinson, discovered the use of barley crystals and initially began producing barley water as a health drink. This original product quickly gained popularity and became known for its refreshing taste and purported health benefits. [2] Throughout the years, Robinsons expanded its product line to include a wide variety of drinks, catering to different tastes and preferences. Robinsons Squash was created by Fred Robinson in the 1930s, who developed a way to make fruit squash using freshly squeezed fruit juices; its introduction to the market marked a significant milestone for the brand, as it became a household name and an iconic part of British culture.

Historical timeline

Wimbledon

Robinsons has a long-standing association with the Wimbledon tennis tournament. The partnership between Robinsons and Wimbledon dates back to 1935. Robinsons became the official supplier of soft drinks for the tournament, with their Robinsons Barley Water becoming a beloved staple at Wimbledon. The drink was originally introduced to provide hydration to players during matches. Over the years, Robinsons' presence at Wimbledon grew, with their branding prominently displayed throughout the event. After 86 years, the official sponsorship between Robinsons and Wimbledon ended in 2022. [7] The decision was made by the All England Lawn Tennis Club, which organizes the tournament, as they sought to explore new opportunities and partnerships for the event. Despite this change, Robinsons' legacy at Wimbledon remains ingrained in the tournament's history as their Barley Water continues to be associated with the traditions and heritage of this iconic tennis championship.

Related Research Articles

Carlsberg Marston's Brewing Company (CMBC) is a British brewing company. It was formed when Marston's plc disposed of its brewing operations in 2020, selling the assets to a newly formed joint venture with the Carlsberg Group to create the Carlsberg Marston's Brewing Company (CMBC), in which Marston's plc holds a 40% share.

<span class="mw-page-title-main">Tango (drink)</span> British fruit-flavoured soft drink brand

Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.

<span class="mw-page-title-main">Squash (drink)</span> Non-alcoholic concentrated syrup

Squash, is a non-alcoholic beverage with syrup used in beverage making. It is usually fruit-flavoured, made from fruit juice, water, and sugar or a sugar substitute. Modern squashes may also contain food colouring and additional flavouring. Some traditional squashes contain herbal extracts, most notably elderflower and ginger.

<span class="mw-page-title-main">A.G. Barr</span> British soft drink producer

A.G. Barr plc, commonly known as Barr's, is a British soft drink and energy drink manufacturer based in Cumbernauld, North Lanarkshire, Scotland widely known for manufacturing the drink Irn-Bru. It is listed on the London Stock Exchange (LSE) and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">Britvic</span> British producer of soft drinks

Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands.

<span class="mw-page-title-main">Jif (lemon juice)</span> Brand of natural strength lemon juice

Jif is a brand of natural strength lemon juice prepared using lemon juice concentrate and water, whereby the concentrate is reconstituted using water. After reconstitution, it is packaged and marketed. It is sold in the United Kingdom and Ireland by Unilever. Jif is used as a flavourant and ingredient in dishes, and as a condiment. Two tablespoons is around the equivalent of the juice of one lemon. The product has a shelf life of six months.

<span class="mw-page-title-main">Colman's</span> English condiment manufacturer

Colman's is an English manufacturer of mustard and other sauces, formerly based and produced for 160 years at Carrow, in Norwich, Norfolk. Owned by Unilever since 1995, Colman's is one of the oldest existing food brands, famous for a limited range of products, almost all being varieties of mustard.

<span class="mw-page-title-main">Orkla ASA</span> Norwegian consumer good conglomerate

Orkla ASA is a Norwegian conglomerate operating in Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo, Norway. As of 31 December 2021, Orkla had 21,423 employees. The Group's turnover in 2021 totalled NOK 50.4 billion.

<span class="mw-page-title-main">Purdey's</span> Natural energy drink

Purdey's is a soft drink produced by Orchid Drinks Ltd. which was acquired by Britvic in 2000. It is sold in the United Kingdom, the Republic of Ireland, Australia, the Netherlands and Belgium. It is sold in 330ml brown glass bottles with a silver or black plastic label that covers the whole bottle.

<span class="mw-page-title-main">Club (soft drink)</span>

Club is the brand name for a series of Irish carbonated soft drinks produced in Ireland by Britvic Ireland and previously by Cantrell & Cochrane (C&C). It is bottled by the Britvic plant in Dublin. The series includes Club Orange, Club Lemon, Club Rock Shandy and Club Apple soft drinks.

<span class="mw-page-title-main">Barley water</span> Infusion of barley grains in water

Barley water is a traditional drink consumed in various parts of the world. It is made by boiling barley grains in water, then (usually) straining to remove the grains, and possibly adding other ingredients, for example sugar.

J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Its launch in 1998 was led by Sheraz Dar who joined Britvic in 1994, and was aimed at providing an alternative solution for people who were going out to bars and clubs but were not drinking alcoholic beverages. The name J2O is a pun on the chemical formula for water, H2O, chosen due to the drink's fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.

<span class="mw-page-title-main">MiWadi</span> Irish soft drink brand

MiWadi is an Irish soft drink brand owned by Britvic, and formerly by Cantrell and Cochrane (C&C), bottled in Dublin, Cork and Belfast.

Keen's is a brand of seasoning products produced by McCormick Foods Australia, the Australian branch of the American food company McCormick & Company, and by McCormick Canada in Canada. The Keen's brand has a long history and remains a common item in kitchens throughout Australia. The brand is particularly well known for its distinctive yellow and orange tins.

<span class="mw-page-title-main">Oasis (drink)</span> Non-carbonated fruit drinks product

Oasis is a non-carbonated bottled soft drink, a product of Orangina Schweppes. In Great Britain it is manufactured by the Coca-Cola EuroPacific Partners in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in Northern Ireland and the Republic of Ireland it is distributed by Coca-Cola HBC Ireland and Northern Ireland. It originated in France by Volvic in 1966 and was initially distributed under the name 'Pulse', until flagging sales led to a rebrand and its current name 'Oasis' being introduced. The drink is described as a "fruit juice drink - with sugar and sweeteners". In May 2013, Oasis was imported to stores and supermarkets around the Ivory Coast, and by the end of 2013, Oasis was imported to stores and supermarkets around Madagascar.

<span class="mw-page-title-main">Teisseire (company)</span> French soft drinks manufacturer

Teisseire is a French manufacturer and brand of flavoured syrups. Although primarily used for creating soft drinks when diluted with water, they are also used in making cocktails and flavoured coffee. The company was founded in Grenoble in 1720 by Mathieu Teisseire and remained in his immediate family until the mid-19th century. After François Reynaud purchased the company in 1907, it was run by four generations of the Reynaud family until 2004 when it was acquired by Fruité Entreprises. Since 2010 the company has been owned by the British soft drinks manufacturer and distributor Britvic. Teisseire's main manufacturing plant is situated in Crolles near Grenoble. Although the company's products are now exclusively non-alcoholic, it was originally famous for its cherry liqueur, Ratafia de Teisseire, which was manufactured well into the 20th century.

<span class="mw-page-title-main">Bickford's Australia</span> Australian beverage manufacturer

Bickford's Australia Pty. Ltd. is an Australian beverage manufacturer based in South Australia. The brand produces traditional cordials, soft drinks, and iced coffee mix originally manufactured by A. M. Bickford & Sons, a pharmaceutical chemist founded by Anne Margaret Bickford in 1864. In 1999, the brandname was acquired by the Kotses family and later renamed Bickford's Australia, after which the brand saw a revival in popularity with the introduction of new flavours and products. In 2006, Bickford's lime juice cordial was recognised by the National Trust of South Australia as a Heritage Icon.

References

  1. "Robinsons unveils first 'significant' rebrand in a decade". Marketing Week. 3 March 2023. Retrieved 29 July 2024.
  2. "History | Read Our Story | Robinsons". robinsonssquash.co.uk. Retrieved 29 July 2024.
  3. "Our history". Britvic plc (LSE: BVIC). Retrieved 29 July 2024.
  4. "Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns". Packaging International. 3 July 2012. Archived from the original on 7 August 2012. Retrieved 23 October 2015.
  5. "Robinsons unveils first 'significant' rebrand in a decade". Marketing Week. 3 March 2023. Retrieved 29 July 2024.
  6. "Carlsberg agrees £3.3bn takeover of Robinsons maker Britvic". Bromsgrove Advertiser. 8 July 2024. Retrieved 29 July 2024.
  7. "Robinsons ends Wimbledon sponsorship after 86 years". BBC News. 24 June 2022. Retrieved 29 July 2024.