RockAmerica is a music video subscription service for professional disc jockeys based in New York City, New York. Founded in 1980 by Ed Steinberg, it was the first company to offer music videos on a subscription basis, and provided a vital channel before the establishment of MTV and other television outlets.
Founded on the heels of successful record pools that would distribute disco and new wave records to DJs, the company applied the same principle to music video but with important differences. The videos, which were obtained from record labels both major and independent, were gathered into compilations. Clubs could subscribe and receive fresh tapes on a monthly basis. However the tapes had to be returned at the end of two months. Further conditions were dictated by copyright concerns. Clubs were not supposed to play the reels continuously but to mix them into other programming. The clubs were also mandated to provide monthly 'response forms' to RockAmerica from which the company produced a video chart, as well as more detailed analysis that could be purchased by marketers. The first program included videos by artists Madness, XTC, David Bowie, The Flying Lizards, The Ramones and Ian Dury. The company rapidly signed up a number of east coast clubs. [1] The company also produced videos for a number of NYC artists including the Bush Tetras and, notably, the video for Madonna's debut single Everybody. By the summer of 1983 RockAmerica had 300 subscribers. [2]
In its early days Bob Pittman of MTV based his programming on RockAmerica's chart. [3]
The company remained influential in the 1990s playing a crucial role in breaking the boy band phenomenon. [4]
In 2005 RockAmerica was acquired by the Retail Entertainment Design company. In 2007 Steinberg was made a Vice President of RockAmerica’s owner. [5]
New Kids on the Block is an American boy band from Dorchester, Massachusetts. The band consists of brothers Jonathan and Jordan Knight, Joey McIntyre, Donnie Wahlberg, and Danny Wood. New Kids on the Block enjoyed success in the late 1980s and early 1990s and have sold more than 80 million records worldwide, are considered the first modern boy band and are often credited for paving the way for future boy bands such as Take That, Backstreet Boys and *NSYNC. They won two American Music Awards in 1990 for Favorite Pop/Rock Band, Duo, or Group and Favorite Pop/Rock Album.
No Strings Attached is the third studio album by American boy band NSYNC. It was released by Jive Records on March 21, 2000. Looking to distinguish their music from that of their labelmates, NSYNC chose to incorporate pop and R&B styles. Prior to the release of the album, the band separated from their management Trans Continental and their label RCA Records; its title is a play on the idea of independence from corporate control. Contributions to the album's production came from a wide range of producers, including NSYNC members Justin Timberlake and JC Chasez, and collaborators including Kristian Lundin, Jake Schulze, Rami, Teddy Riley, Kevin "She'kspere" Briggs, Richard Marx, Veit Renn, Babyface, and Guy Roche.
Total Request Live was an American television program broadcast on MTV that premiered on September 14, 1998. The series featured popular music videos played during its countdown, and was also used as a promotion tool by musicians, actors, and other celebrities to promote their newest works to the show's target teen demographic.
Louis Jay Pearlman was an American record producer. He was the person behind many successful 1990s boy bands, having formed and funded the Backstreet Boys. After their massive success, he then developed NSYNC.
Millennium is the third studio album by American boy band Backstreet Boys, released by Jive Records on May 18, 1999. It was a highly anticipated follow-up to both their US debut album, and their second internationally released album. It was their first album to be released in both the US and internationally in the same form, at the same time.
Black & Blue is the fourth studio album by American boy band Backstreet Boys. It was released on November 21, 2000, by Jive Records. The album recorded the best international sales in a week for an album in history by selling over 5 million copies in its first week of sales globally. In the United States, Black & Blue sold 1.5 million copies in its first week of release, making the Backstreet Boys the first group in Soundscan history to have million-plus first-week sales with back-to-back albums. It sold over 15 million copies worldwide.
"I Want It That Way" is a song by American boy band Backstreet Boys. It was released on April 12, 1999, as the lead single from their third studio album, Millennium. It was written by Max Martin and Andreas Carlsson, while Martin and Kristian Lundin produced it. The pop ballad tells of a relationship strained by matters of emotional or physical distance.
"Everybody " is a song by American boy band Backstreet Boys, written and produced by Denniz Pop and Max Martin. It was released as the first single from the band's second international studio album Backstreet's Back in June 1997, and the third single from their self-titled debut US studio album in March 1998. The accompanying music video was directed by American director Joseph Kahn.
"The Call" is a song by American boy band Backstreet Boys. It was released on February 6, 2001, as the second single from their album Black & Blue (2000).
"The One" is a song by American boy band Backstreet Boys. It was released on May 1, 2000, as the fourth and final single from their third studio album, Millennium (1999). It reached the top 10 in Canada, Hungary, Portugal, Romania, Spain, and the United Kingdom, and it peaked at number 30 on the US Billboard Hot 100. The song was used as the opening theme for the anime series Hanada Shōnen Shi.
"Quit Playing Games " is a song by American boy band Backstreet Boys, released in October 1996 as the fourth single from their international debut album (1996). It reached No. 1 in Austria, the Czech Republic, Germany, Lithuania, and Switzerland, No. 2 in the United Kingdom, and No. 7 in the Netherlands. The song was later included on the band's debut US album, and was released as the second single in June 1997, where it reached No. 2 on the Billboard Hot 100 chart, making it their most successful single on the chart. It sold 2 million copies in the US.
"It's Gonna Be Me" is a song by American boy band NSYNC. It was released through Jive Records, as the second single from their second studio album No Strings Attached (2000) in the United States, and as the third single from the international edition of No Strings Attached. The song was written by Max Martin, Andreas Carlsson, and Rami Yacoub, and produced by the latter. The pop track was inspired by Joe Jackson's "Steppin' Out" (1982) and Rupert Holmes' "Him" (1980), while the lyrics are about a man attempting to persuade a woman to start a new relationship together as she recovers from a previous breakup.
The Backstreet Boys is an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson. Lou Pearlman formed the group in 1993 in Orlando, Florida.
"Music of My Heart" is a song by Cuban American recording artist Gloria Estefan and American boy band NSYNC. The teen pop song was written by Diane Warren and produced by David Foster, for the Wes Craven-directed movie Music of the Heart (1999). It was released as the first single from the soundtrack on August 2, 1999, through Miramax Records and Epic Records.
Unbreakable is the Backstreet Boys' sixth studio album. It was released on October 24, 2007, in Japan and October 30 in the United States by Jive Records.
"Tearin' Up My Heart" is a song by American boy band NSYNC, from their eponymous debut studio album, 'N Sync (1997). The song was written by Max Martin and the producer Kristian Lundin. It was released by BMG Ariola in Germany on February 10, 1997, and by RCA Records in the United States on June 30, 1998, as the second single from the album. A dance-pop and teen pop song, it contains a pop-sounding melody, a strong beat, and a funk-styled pre-verse breakdown, with vocal harmonies performed during the refrain. The lyrics depict the ambiguous future of a romantic relationship.
Ed Steinberg is a New York City-based music video producer/director. Steinberg also founded the RockAmerica video distribution network. Steinberg has a colorful reputation. He is perhaps best known for making Madonna's first ever music video in 1982 for the song "Everybody", but has produced and directed more than 90 music videos for other artists such as Gipsy Kings, Cheap Trick, U2 and Yello. Long-form television programs he has produced include music specials for MTV, Alive From Off Center for PBS, and The Palladium, Where Mambo was King for Bravo. His videos are in collections in the Whitney Museum, The Museum of Modern Art and The Guggenheim. He has served as the musical director for the Havana Film Festival New York since 2000.
NSYNC was an American boy band formed by Chris Kirkpatrick in Orlando, Florida, in 1995 and launched in Germany by BMG Ariola Munich. Their self-titled debut album was successfully released to European countries in 1997, and later debuted in the U.S. market with the single "I Want You Back".
Disney Channel in Concert is a reality series that combined footage of live concerts with a behind-the-scenes look at the artists' personal lives. The artists came from all genres of music, including hip-hop, country and pop to classical and blues. They often promoted the artist's sales and popularity to a teen and pre-teen audience. The series ran from early 1997 to late 2001.
rockamerica.
Pittman also consulted Billboard's singles charts and the popularity of video clips at nightclubs like the RockAmerica service. Indeed, the growing number of video clubs provided a ready-made test market for MTV.
Backstreet Boys and N'Sync, the two boy bands, did not do very well the first time they were put out. It took the Backstreet Boys a year to break in America; they broke these artists' in Germany first. But both bands were popular in the clubs because the video pools, Rock America was one, and they actually released their videos to the clubs a year before they came out in America and they were successful because back then the CVC chart was still in existence, those videos were getting played by DJ's and they were reporting them. This is just simply based on the fact that it was something to throw on at night and they just played it and then the rest of what happened to the Backstreet Boys and N'Sync was history.