Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, CT; Irvine, CA; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
GSD&M is an advertising agency headquartered in Austin, Texas, United States. It was founded in 1971 by graduates of University of Texas at Austin – Roy Spence, Judy Trabulsi, Tim McClure and Steve Gurasich, and others, as AdVantage Associates. After the 1972 political campaign for former Texas Senator Ralph Yarborough, it re-organized with the 4 principals, as GSD&M. Since 1998, GSD&M has been part of the Omnicom Group. A satellite office is located in Chicago, Illinois.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.
Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime, Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works, Doc to Dock, Stop Handgun Violence, the Art Institute of Boston, General Motors, and TIAA-CREF.
Merkley + Partners is a full-service advertising agency located in New York City. It is a wholly owned subsidiary of Omnicom Group, and a member of DAS. Currently the agency has 160 employees.
PeakBiety Branding + Advertising is an independent advertising agency focusing on brand perception. The headquarters are located in downtown Tampa, Florida and the agency serves a variety of sectors including healthcare, technology, financial services, manufacturing and professional services.
French Gerleman is a regional supplier of electrical, automation, datacom, power transmission and safety products and services. Founded in St. Louis, Missouri in 1923, the company is currently headquartered in St. Louis, Missouri. It is a member of the National Association of Electrical Distributors.
McGarrah Jessee is an independent brand development and integrated marketing agency based in Austin, Texas. The firm, named “Small Agency of the Year: Gold” by Advertising Age in 2017, is known for building cult brands and for its broad definition of brand development, which includes retail design, packaging, merchandise, nontraditional and digital executions in addition to advertising.
Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista!
MGSCOMM is an independently owned integrated marketing communications agency. MGSCOMM, formerly known as Machado Garcia-Serra Communications, ranked among the top 20 in the “2013 Advertising Age, 50 Largest U.S. Hispanic Agencies”, as well as named among the top 100 in the “2012 Hispanic Business 500 Largest US Hispanic-Owned Companies”. The Minority Business Enterprise is headquartered in Miami, Florida, with offices in New York City and Mexico City.
Martin Williams Advertising, Inc. is an advertising agency, based in Minneapolis, Minnesota. Since 1998, Martin Williams has been part of the Omnicom Group. Clients include Payless ShoeSource, Raymond James, Syngenta, Cargill, Marvin Windows, Simmons Bedding Company, and P.F. Chang.
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.
Allen G. Rosenshine is an American advertising executive who previously served as chairman and chief executive officer of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world.
Michael "Jeff" Charney is an American executive who served as chief marketing officer of companies such as Progressive, Aflac and QVC. He is known for developing campaigns featuring company brand icons such as Progressive Insurance’s Flo and Dr. Rick and the Aflac Duck. He is also the founder of MKHSTRY.
