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Type | Public |
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Industry | Advertising |
Headquarters | St. Louis, MO , United States |
Website | http://www.rodgerstownsend.com |
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, direct/one-to-one marketing, and digital marketing and design services to a wide range of clients both nationally and regionally.[ citation needed ]
Tim Rodgers and Tom Townsend founded Rodgers Townsend in 1996. In 2006, Omnicom Group Inc. (NYSE: OMC) acquired the agency. [1] Rodgers Townsend is part of the DDB Worldwide agency network.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
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The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, CT; Irvine, CA; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
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