Rodolfo y su Tipica RA7

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Rodolfo y Su Tipica R.A.7 was a Colombian Cumbia act, fronted by Rodolfo Aicardi (1946 - 2007), who had music released by the Discos Fuentes record label. [1]

Contents

Prominent hits

Use in television advertising

In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60% and paving the way for Aicardi's successful European tour. [2]

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References

  1. Morales, Ed (2003). The Latin Beat: the rhythms and roots of Latin music from bossa nova to salsa and beyond . Da Capo Press. pp.  254–255. ISBN   0306810182.
  2. "If it sounds familiar . . .: Philip Sweeney on the links between roots music and advertising". The Independent . 9 July 1992. Retrieved 2024-09-14.