Rogers Behavioral Health

Last updated
Rogers Behavioral Health
HeadquartersOconomowoc, Wisconsin
Region
ServicesInpatient and outpatient mental health and addiction treatment
President and CEO
Cynthia Meyer, MSSW
Chief Medical Officer
Jerry L. Halverson, MD, FACPsych, DFAPA
Chief Clinical Officer
Heather Jones, PhD
President, Rogers Behavioral Health Foundation
Margaret Lidstone
Subsidiaries Rogers Memorial Hospital Foundation Inc
Websiterogersbh.org, rogersbhfoundation.org

Rogers Behavioral Health (Rogers) is an American care provider that offers inpatient and outpatient mental health and addiction treatment.

Contents

Overview

Rogers has locations in ten states. In 2025, Rogers began construction of 44 more beds for their inpatient treatment programs in Oconomowoc, Wisconsin. [1] [2]

Rogers conducts research related to their treatment programs. In 2023, they announced they were conducting research into the genetic component of obsessive compulsive disorder (OCD). [3]

In 2020 Rogers partnered with the Milwaukee School of Engineering to offer a program that offers psychiatric mental health nurse practitioner degrees. This was done to help alleviate the shortage of mental health providers. [4]

In July 2025, the State of Wisconsin allocated $10m to Rogers to establish a mental health hospital in Chippewa Falls, Wisconsin following the closure of the existing facility. [5] [6] The local county board approved the sale of land to Rogers for the facility the following month. [7]

In 2023 and 2024, some clinicians working for Rogers joined the National Union of Health Care Workers (NUHW). [8]

In 2019 the Equal Employment Opportunity Commission (EEOC) sued Rogers for rescinding a job offer to a clinician that tested positive for a substance on their drug test that was prescribed to them, without offering the clinician the opportunity to provide information about their prescription. [9]

In 2020, in a separate incident, the EEOC found that Rogers violated the Americans with Disabilities Act in failing to provide reasonable accommodation to an employee battling breast cancer. [10]

Use of artificial intelligence

In 2023 Rogers announced the use of artificial intelligence (AI) to "to find patterns in how people respond to different treatments and to identify risk factors for people who might be considering suicide" despite potential ethics concerns. [11] In 2025 Rogers announced they would begin using AI to screen prospective new patients. [12] [13]

DEI

In response to an executive order by President Trump, Rogers ended their diversity, equity, and inclusion (DEI) program in May 2025. As a result, they ended two jobs that supported the program. [14]

See also

References

  1. ↑ Dietel, Samantha (2025-07-22). "Rogers Behavioral Health breaks ground on Oconomowoc residential facilities". BizTimes - Milwaukee Business News. Retrieved 2025-09-30.
  2. ↑ Staff, Conley Media (2025-07-17). "Rogers Behavioral Health breaks ground on new Summit facilities". Greater Milwaukee Today. Retrieved 2025-09-30.
  3. ↑ Nowakowski, Audrey; Larry, Rob (2023-02-13). "Rogers Research Center involved in new study to analyze the genetics behind OCD". WUWM 89.7 FM - Milwaukee's NPR. Retrieved 2025-09-30.
  4. ↑ Hess, Corri (2020-02-24). "MSOE, Rogers Behavioral Health Partner To Address Mental Health Care Shortage". WPR. Retrieved 2025-09-30.
  5. ↑ "Sen. James and Rep. Moses Fight to Bring Mental Health Treatment Back to the Chippewa Valley". WEAU 13 News. 2025-07-01. Retrieved 2025-09-30.
  6. ↑ Mohr, Toby (2025-07-02). "Local lawmakers push funding for Chippewa Falls behavioral hospital in budget process". WQOW. Retrieved 2025-09-30.
  7. ↑ "Chippewa County Board approves land sale for new hospital". Leader-Telegram, Eau Claire, Wis. via Yahoo News. 2025-08-27. Retrieved 2025-09-30.
  8. ↑ Hollowell, Ashleigh (2025-09-25). "Behavioral Health Is the 'New Kid on the Block' for Unions". Behavioral Health Business. Retrieved 2025-09-30.
  9. ↑ Frank, Evan. "Rogers Behavioral Health is being sued for alleged disability discrimination". Journal Sentinel. Retrieved 2025-09-30.
  10. ↑ Frank, Evan. "Rogers Memorial Hospital settles disability discrimination lawsuit over rescinding a woman's job application". Journal Sentinel. Retrieved 2025-09-30.
  11. ↑ Krumme, Mackenzie (2025-02-10). "More than therapy chatbots: How else is AI incorporated into mental health care?". WPR. Retrieved 2025-09-30.
  12. ↑ Paun, Carmen; Reader, Ruth; Payne, Daniel; Schumaker, Erin (2024-11-13). "What's a pandemic pact without the US?". POLITICO. Retrieved 2025-09-30.
  13. ↑ Gliadkovskaya, Anastassia (2024-11-13). "Rogers Behavioral Health taps Limbic's AI virtual assistant". www.fiercehealthcare.com. Retrieved 2025-09-30.
  14. ↑ Volpenhein, Sarah. "Rogers ended its DEI program, but will 'rebrand' to focus on 'cultural inclusivity,' in wake of Trump order". Journal Sentinel. Retrieved 2025-09-30.
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