Rolling Out

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Rolling Out
Founded1998;27 years ago (1998)
Based in Atlanta, Georgia, U.S.
LanguageEnglish
Website rollingout.com

Rolling Out is an African American-focused lifestyle and entertainment magazine based in Atlanta, Georgia. Published by Steed Media Group, it was founded in 1998 and has grown into a multimedia platform that covers culture, politics, entertainment, business, health, and social justice issues relevant to the Black community in the United States. [1]

Contents

History

Rolling Out was founded by American media executive, publisher, and entrepreneur Munson Steed, as a free weekly newspaper intended to provide media representation for African American audiences. Initially distributed in Atlanta. It expanded its reach to other urban markets and established a presence in digital media as well. [2]

As of the 2020s, Rolling Out reported an estimated digital audience of over 2 million unique visitors monthly, and print distribution in over 20 U.S. cities. The magazine maintains a combined social media following of over 500,000. [1]

Rolling Out is known for its celebrity interviews and editorial features on Black culture, activism, entrepreneurship, and entertainment. Public figures featured on its covers have included singer Normani Kordei, [3] television personality Porsha Williams, [4] Grammy-winning artist H.E.R., [5] actor Morris Chestnut, [6] and former heavyweight boxing champion Mike Tyson. [7]

In 2016, Rolling Out formed a partnership with digital news platform The Grio to create a digital advertising network aimed at multicultural audiences. [8]

In 2017, Steed Media Group collaborated with ad tech firm Digital Remedy to launch Rolling Out Extend, a platform to expand its reach to over 30 million addressable digital consumers. [9]

In 2021, Rolling Out participated in the #AmplifyBlackStories initiative in partnership with BlackBookStore.com and Penguin Random House. The campaign aimed to promote Black authors and literature to a broader audience. [10]

In 2024, Rolling Out launched the RideCon AI Lab during its annual tech and culture conference. The lab featured sessions on artificial intelligence, entrepreneurship, and innovation in Black communities. [11]

The publication has worked with national brands such as McDonald's, American Airlines, Lexus, and Ford for multicultural marketing campaigns. [12]

See also

References

  1. 1 2 "Cool Jobs: Munson Steed, Rolling Out Magazine". Black Enterprise. Retrieved July 17, 2025.
  2. ↑ "Munson Steed: Media Mogul, Thought Producer, Visionary". Heart & Soul Magazine. Retrieved July 17, 2025.
  3. ↑ "Normani Kordei's Musical Evolution". Teen Vogue. Retrieved July 17, 2025.
  4. ↑ "Porsha Williams and Her Bump Cover Rolling Out Magazine". BCK Online. Retrieved July 17, 2025.
  5. ↑ "H.E.R. Covers Rolling Out Magazine". 21Ninety. Retrieved July 17, 2025.
  6. ↑ "All About Morris Chestnut's Kids". People. Retrieved July 17, 2025.
  7. ↑ "Mike Tyson on cover of Rolling Out magazine: Criminal past, stage show, going vegan". Bad Left Hook. Retrieved July 17, 2025.
  8. ↑ "The Grio and Rolling Out Partner to Form Digital Ad Network". Copyline Magazine. Retrieved July 17, 2025.
  9. ↑ "Rolling Out and The Grio Create Digital Ad Network". The Industry Cosign. Retrieved July 17, 2025.
  10. ↑ "Munson Steed Leads First African American Family Book Expo". The Detroit News. Retrieved July 17, 2025.
  11. ↑ "Rolling Out Celebrates Black History Month with RideCon AI Lab". Atlanta Tribune. Retrieved July 17, 2025.
  12. ↑ "Rolling Out and Lexus Highlight Entrepreneurial Voices". Heart & Soul Magazine. Retrieved July 17, 2025.
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