Rolls-Royce Architecture of Luxury platform | |
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Overview | |
Manufacturer | Rolls-Royce Motor Cars (BMW) |
Production | 2017–present |
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The Rolls-Royce Architecture of Luxury (A.O.L) platform is a car platform developed by Rolls-Royce Motor Cars.
It is a modular platform that utilises an aluminium spaceframe chassis. It is available with rear-wheel drive or all-wheel drive setups and debuted in the Phantom VIII in 2017. [1] [2] This platform would also be used by the Cullinan, [3] [4] second-generation Ghost, Boat Tail, and Spectre. [5] [6]
A luxury car is a car that provides above-average to high-end levels of comfort, features, and equipment. Often, more expensive materials and surface finishes are used, and buyers expect better build quality. The usually higher pricing and more upscale appearance are often associated with the users' higher social status compared to low- and mid-market segment cars.
The Rolls-Royce Phantom is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998. It was the seventh Rolls-Royce design to use the Phantom nameplate.
Rolls-Royce has used the Phantom name on full-sized luxury cars over the past century, and is the second, longest-used automobile nameplate in the world after the Chevrolet Suburban. The Phantom is a low volume, hand-built limousine, which in earlier generations was custom built to the customers desires, and sometimes extravagant whims. As automobile manufacturing became more prolific, and vehicles from other manufacturers could be built in greater numbers and at reduced prices, the Phantom remained hand-built and production of individual models only began once the order was placed. The use of the name "phantom" is a long tradition of naming models after "ghosts".
Rolls-Royce Motor Cars Limited is a British luxury automobile maker that has operated as a wholly owned subsidiary of BMW AG since 2003 – as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company's administrative and production headquarters are located on the 42-acre (17 ha) Goodwood Estate in Goodwood, West Sussex, England, United Kingdom.
Rolls-Royce Limited was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester by the partnership of Charles Rolls and Henry Royce. Building on Royce's good reputation established with his cranes, they quickly developed a reputation for superior engineering by manufacturing the "best car in the world". The business was incorporated as "Rolls-Royce Limited" in 1906, and a new factory in Derby was opened in 1908. The First World War brought the company into manufacturing aero-engines. Joint development of jet engines began in 1940, and they entered production in 1944. Rolls-Royce has since built an enduring reputation for the development and manufacturing of engines for military and commercial aircraft.
Steer-by-wire, in the context of the automotive industry, is a technology or system that allows steering some or all of a vehicle's wheels without a steering column that turns the direction of those wheels mechanically. It is different from electric power steering or power-assist, as those systems still rely on the steering column to transfer some steering torque to the wheels. It is often associated with other drive by wire technologies.
The Rolls-Royce Phantom Drophead Coupé is a luxury grand tourer manufactured by Rolls-Royce that debuted at the 2007 North American International Auto Show in Detroit, Michigan, on 7 January 2007. It is based on the 2003 Rolls-Royce Phantom and has styling heavily derived from the 100EX, a concept car shown to celebrate the company's centennial in 2004. Several Drophead Coupés were used in the 2012 Summer Olympics closing ceremony.
The Rolls-Royce Ghost is a full-sized luxury car manufactured by Rolls-Royce Motor Cars. The "Ghost" nameplate, named in honour of the Silver Ghost, a car first produced in 1906, was announced in April 2009 at the Auto Shanghai show. The production model was officially unveiled at the 2009 Frankfurt Motor Show. The Ghost Extended Wheelbase was introduced in 2011. During development, the Ghost was known as the "RR04". It was designed as a smaller, "more measured, more realistic car" than the Phantom, aiming for a lower price category for Rolls-Royce models.
The BMW N74 is a twin-turbo V12 petrol engine which replaced the N73 and has been produced since 2008. It is BMW's first turbocharged V12 engine and is also used in several Rolls-Royce models.
The Goodwood plant is the headquarters, design, manufacturing and assembly centre for Rolls-Royce Motor Cars.
The Rolls-Royce Wraith is a full-size ultra-luxury car/grand tourer manufactured by Rolls-Royce Motor Cars and based on the chassis of the Rolls-Royce Ghost sedan which is also shared with the Rolls-Royce Dawn convertible. The Wraith shares its nameplate with the 1938 model by the original Rolls-Royce company.
The Rolls-Royce Dawn is a convertible luxury grand tourer manufactured by Rolls-Royce Motor Cars. It was announced at the 2015 Frankfurt Motor Show.
The Rolls-Royce Cullinan is a full-sized luxury sport utility vehicle (SUV) manufactured by Rolls-Royce Motor Cars as the brand's first all-wheel drive vehicle. It is named after the Cullinan Diamond, the largest gem-quality rough diamond ever discovered.
The Rolls-Royce Phantom is a full-sized luxury saloon manufactured by Rolls-Royce Motor Cars. It is the eighth and current generation of the Rolls-Royce Phantom, debuting in 2017, and the second launched by Rolls-Royce under BMW ownership. It is offered in two wheelbase lengths. This is the current flagship model made by Rolls-Royce Motor Cars.
The car collection of the 29th Sultan of Brunei is the largest private car collection in the world, consisting of approximately 7,000 cars, which have an estimated combined value over US$5 billion. Within his collection of cars, the Sultan's collection of Ferrari F40s, McLaren F1s, and Rolls-Royce vehicles are particularly notable due to the rarity of the vehicles and their value.
The Rolls-Royce Boat Tail is a mid-sized luxury coach built grand tourer car made by Rolls-Royce Motor Cars. It is the world's most expensive street legal new car, with a speculated price of US$28 million.
The Rolls-Royce Spectre is a full-sized luxury electric grand tourer manufactured by Rolls-Royce Motor Cars. The first deliveries of the car were made in the last quarter of 2023.
Giles Taylor is a British car designer. He is the current vice president of design and chief creative officer for the Chinese state-owned FAW Group’s Hongqi marque. Taylor worked as a chief designer for Rolls-Royce, Jaguar and as an exterior designer for Citroën. His designs include the eighth generation Rolls-Royce Phantom and the redesigned Jaguar XJ (X351).
The Rolls-Royce Droptail is a full-sized luxury coach built grand tourer car produced by Rolls-Royce Motor Cars. It was introduced in August 2023 and is set to be produced with four variations.