| Industry | Music |
|---|---|
| Founder | 3lau (Justin Blau) |
| Headquarters | , U.S. |
Key people | 3lau (Justin Blau) |
| Website | www |
Royal (Royal.io) is a US-based platform that sells music rights as limited digital assets. [1] It was founded by Opendoor co-founder JD Ross [2] [3] and DJ and electronic music producer Justin "3lau" Blau [4] [5] [6] It is headquartered in Austin, Texas. [7]
Royal was founded in May 2021 by Justin Blau, who is popularly known as 3lau. [8] The company is backed by musicians such as The Chainsmokers, Logic, and Kygo. [9] [10]
Royal founder 3lau gave away the first tokenized music offering in a contest for 50% of royalties for his song "Worst Case" in 2021. [11] After the giveaway, the song was noted as the world's first fan-owned song. [12] [13]
Royal partnered with rapper Nas to sell streaming royalty rights for the songs "Ultra Black" and "Rare" through its platform in January 2022. [14] [15] Through this initial sale, Nas became the first artist to sell song rights through Royal. [16] [17]
Diplo became the next major artist to sell streaming royalty rights through Royal in March 2022, selling royalty rights to the song "Don't Forget My Love." [18] [19] [20] Duo Tritonal followed shortly after, selling ownership of their single "Getaway" in April 2022. [21]
In July 2022, the started the first round of royalty payout to the fans. [22]
Other artists who have sold song rights through Royal include Vérité [23] and Ollie. [23]
Royal sells Limited Digital Assets (LDAs), which grant buyers a package of music rights and benefits. Buyers own a portion of a song's streaming royalty rights and earn royalties alongside the music artist. [24] Royal also allows buyers to redeem benefits and rewards chosen by the music artist who created the song they own. [25]
Song rights are divided into three different tiers with separate rewards and ownership percentages. [21]
Thomas Wesley Pentz, known professionally as Diplo, is an American DJ and music producer. He is a co-creator and lead member of the electronic dancehall music project Major Lazer; a member of the supergroup LSD, with Sia and Labrinth; a member of electronic duo Jack Ü, with producer and DJ Skrillex; and a member of Silk City, with Mark Ronson. He founded the record company Mad Decent in 2006, as well as the non-profit organization Heaps Decent the following year. His 2013 extended play (EP), Revolution, debuted at number 68 on the US Billboard 200. The EP's title track was later featured in a commercial for Hyundai and is featured on the WWE 2K16 soundtrack.
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Justin David Blau, better known by his stage name 3lau, is an American DJ and electronic dance music producer. Raised in New York and Las Vegas, 3lau left Washington University in St. Louis, where he studied finance. He has produced original tracks including "How You Love Me", "Is It Love", "Fire", "On My Mind", and "Hot Water", as well as remixes for Rihanna, Katy Perry, Shawn Mendes, and Ariana Grande and collaborations with gamer Ninja and HYO of Girls' Generation. 3lau has also appeared at festivals such as Electric Zoo, EDC Vegas, Lollapalooza, and Life Is Beautiful, and tours extensively internationally.
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Matthew Bryan Medved is an American entrepreneur, journalist, DJ and record producer. He is the co-founder, CEO and editor-in-chief of Now Media, a web3 media technology company.
HARBER, born Harry Berman, is an American DJ, producer, songwriter, and musician based in New York, New York. The two-time Billboard charting & U.S. Dance Radio top 10 artist from the United States is best known for his originals, collaborations, and remixes. HARBER is an electronic dance music (EDM) musician, who most notably incorporates various electronic sub-genres, elements, and tones, within his music and live performances and DJ sets.
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