Ruth Gaviria

Last updated
Ruth Gaviria
Born1961
Alma mater Tulane University
OccupationChief Marketing Officer, Entercom
EmployerEntercom
Children1

Ruth Gaviria is a Colombian businesswoman. [1] She is known as the first chief marketing officer of the American media company Entercom [2] and former executive vice president of corporate marketing at the Spanish-language broadcast television network Univision. [3]

Contents

Early life

Gaviria was born in 1961 and graduated from Tulane University with a degree in genetics. [4]

Career

Beginning in 1987, Gaviria worked for companies such as Miller Brewing Company and Procter & Gamble. [5] [6] In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list. [7] In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks. [8]

Gaviria has also worked as the director of marketing for People en Español , the vice president of Hispanic ventures at Meredith Corporation [9] [10] and developed the lifestyle magazine, Siempre Mujer . [11] In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision. [12] Gaviria became executive vice president of corporate marketing at Univision in July 2013. [13] She also rebranded the UniMás network. [14]

Gaviria was named the first chief marketing officer of Entercom in February 2016. [15] She has been recognized by Fast Company and AdAge as one of the "Top 100 Most Creative People in Business" [16] and "Top Women to Watch", [17] respectively, and is a board member for the Library of American Broadcasting, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital. [18]

Related Research Articles

Corporate titles or business titles are given to company and organization officials to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations. In addition, many non-profit organizations, educational institutions, partnerships, and sole proprietorships also confer corporate titles.

A vice president, also director in British English, is an officer in government or business who is below the president in rank. It can also refer to executive vice presidents, signifying that the vice president is on the executive branch of the government, university or company. The name comes from the Latin term vice meaning "in place of" and typically serves as pro tempore to the president. In some countries, the vice president is called the deputy president. In everyday speech, the abbreviation VP is used.

María Celeste Arrarás Mangual, better known as María Celeste, is a Puerto Rican broadcast journalist, author, and television personality, who has won three national Emmy Awards for journalism. In 2005, she became the first female recipient of the Legacy Award by Broadcast and Multi Channel for outstanding achievement in Hispanic Television. In 2006, Arrarás was included on the cover of "Newsweek" magazine, as one of the 20 most powerful women of the next generation of leaders.” In August 2018, María Celeste was awarded with a Doctorate Honoris Causa from the Universidad Central de Bayamon in Puerto Rico, in recognition for her philanthropic work. Until August 2020, Arrarás spent two decades as the host and managing editor of “Al Rojo Vivo con María Celeste”. Her program aired daily in the U.S. and in 15 Latin American countries, for a total daily audience of 35 million viewers. Her popularity has made her one of the most influential Hispanic figures in social platforms, with millions of followers around the world and in 2019 she made her debut in the Hollywood Reporter's Social Climber Chart at #5 of all TV Personalities. ,

Lisa Caputo

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc. She joined Travelers on June 1, 2011. At Travelers, she is a member of the Management and Operating Committees and the Travelers Foundation Board. She leads the company's marketing, research, branding, corporate communications, customer experience and creative services functions and works closely with investor relations and government relations. Previously she was Executive Vice President of Global Marketing and Corporate Affairs for Citigroup. She was the founder, Chairman and CEO of Citi's Women & Co. business from January 2000 until 2010. She was a member of Citi's Senior Leadership Committee and is the Co-Head of Citi's Women's Initiative.

Padmasree Warrior Indian chemical engineer and business executive

Padmasree Warrior is an Indian-American businesswoman and technology executive. She is known for her leadership roles in technology firms like Cisco where she served as the CTO for seven years, and at Motorola where she was the CTO for five years. She also served as the CEO of NIO USA, an electric car maker. Currently, she is the founder and CEO of Fable, a curated reading platform focused on mental wellness. She also serves on the board of directors of Microsoft and Spotify.

Randel A. Falco is an American media executive. Falco was president and CEO of Univision Communications Inc. from June 2011 until retiring in June 2018. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from November 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network's president and COO.

Carol M. Meyrowitz is the Executive Chairman of the Board and the Chairman of the Executive Committee of TJX Companies, the leading off-price retailer in the United States. As of 2015, she is listed as the 76th most powerful woman in the world by Forbes. As of 2014, she was also ranked as the 12th most powerful woman in the world by Fortune.

TelevisaUnivision Mexican-American media company

TelevisaUnivision is an Mexican-American media company headquartered in Miami and Mexico City, which owns the American Spanish language broadcast network Univision. 45% of the company is held by the Mexican media conglomerate Televisa, a major programming partner for Univision.

Noticias Univision News division of Univision

Noticias Univision is the news division of Univision, an American Spanish-language free-to-air television network owned by the Univision Television Group division of TelevisaUnivision. The news division is based out of the network's facilities, referred to as the "NewsPort", in the Miami suburb of Doral, Florida, which it shares with sister English language news channel Fusion and Univision's flagship owned-and-operated station WLTV-DT.

Christy Haubegger is the founder of Latina magazine and was formerly the Executive Vice President, Chief Enterprise Inclusion Officer and Head of Marketing & Communications, at WarnerMedia.

Gerri Elliott American business executive

Gerri Elliott is an American business executive.

Grupo Cisneros is a privately held, family owned business headquartered in Coral Gables, Florida, historically based in Venezuela, with a focus on Latin American and Spanish-speaking people worldwide. It is a conglomerate of media entertainment, digital media, property investment, tourism development and consumer product companies which reaches 550 million Spanish and Portuguese-speaking consumers in the Americas and Europe. It also provides media content to more than 100 countries. Its current CEO is Adriana Cisneros.

Catriona Fallon is a public company strategic finance executive who currently runs the Itron Networked Solutions Business, following Itron Inc.’s (ITRI) acquisition of Silver Spring Networks (SSNI) in January 2018. Prior to the acquisition, Catriona held the position of Chief Financial Officer at SSNI, bringing more than 20 years of finance, investor relations, and corporate strategy and development experience to her role. Previously, Catriona served as Executive Vice President and Chief Financial Officer at Marin Software Inc. (MRIN), a SaaS marketing solutions company. Catriona has also held leadership positions across a variety of technology companies, including Cognizant Technology Solutions and Hewlett-Packard Company. Catriona has also served as an equity analyst covering software, media and technology companies at Citigroup Investment Research and has held roles with Piper Jaffray & Company, McKinsey & Company, and Oracle Corporation.

Mark López is a digital media executive, former EVP and General Manager of Univision Interactive Media at Univision Communications and Head of U.S. Hispanic Audience at Google.

Cesar Conde is an American media executive currently serving as chairman of the NBCUniversal News Group, overseeing NBC News, MSNBC, and CNBC. Prior to this, Conde was chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. Before that, he was president of Univision's networks division.

Jorge A. Plasencia

Jorge A. Plasencia is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of Republica Havas, a creative, media, and communications agency, that he co-founded in 2006 as a small start-up. Plasencia is the co-founder and chairman emeritus of Amigos For Kids, a Miami-based nonprofit started in 1991 to serve underprivileged children and families. He is also the former board chair of UnidosUS, the largest national Hispanic civil rights and advocacy organization in the United States.

John Douglas "Jack" Hobbs is a former Major League Baseball pitcher who played for the Minnesota Twins in 1981. He played in the minor leagues from 1978 to 1983. Hobbs is also a radio broadcasting industry executive.

Brooke Harlow is the Chief Commercial Officer of the Managed Funds Association. Prior to this position, she was the Executive Vice President and Managing Director of Public Affairs at MFA. Before this, she led MFA's Communications and Marketing team as well as Membership Development. She previously worked as a Managing Director at Highbridge Capital Management as well as at J.P. Morgan Chase. Brooke Harlow also has experience in public affairs, corporate communications, media relations, crisis communications and marketing with companies such as Burson-Marstellar and CNN.

The Hispanic Television Summit is an annual conference for those in the business of television and video for Hispanic viewers in the United States, and worldwide. The Hispanic Television Summit is presented by two leading business publications for the television industry, Broadcasting & Cable and Multichannel News, and is produced by Joe Schramm and Rafael Eli of Schramm Marketing Group. It is held each Autumn in New York City. Topics focus on the latest trends in the US Hispanic market related to brand advertising, consumer marketing, Media buying, video content creation, content acquisition and distribution, and the effects of those trends on the Hispanic television and video industry. The full-day event features multiple keynote and panel discussions, networking breaks, and the awards luncheon. The awards luncheon is the highlight of the event, where three or four notable executives, businesses or organizations are recognized for their achievements and leadership within the Hispanic television and video industry.

References

  1. "La Colombiana detrás de la Estrategia de Univision" (in Spanish).
  2. "Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue".
  3. "The Marketing 100". 26 June 2000.
  4. Weisler, Charlene (14 December 2016). "Spanning All Media:Q&A With Entercom's Ruth Gaviria". MediaPost.
  5. Fybush, Scott (3 August 2017). ""Come on, Radio is Fun"". RadioWorld.
  6. del Valle, Elena (17 March 2008). "Listen to Podcast Interview With Ruth Gaviria, Executive Director, Meredith Hispanic Ventures about Meredith's Spanish Language Publications". Hispanic Marketing and Public Relations.
  7. "The Marketing 100". 26 June 2000.
  8. https://www.bloomberg.com/research/stocks/private/person.asp?personId=10080105&privcapId=395750
  9. "Study: Latinas Are Technically Savvy, Brand-Loyal 'Chief Household Officers'". 21 April 2009.
  10. "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing".
  11. "Meredith Launches Original Spanish-language Women's Mag". 27 January 2005.
  12. "Gaviria named CMO at Entercom". 17 February 2016.
  13. "Univisión promueve a Ruth Gaviria a VP ejecutiva de Mercadeo Corporativo". 16 July 2013.
  14. "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing | Latin Heat Entertainment". www.latinheat.com. Archived from the original on 2014-08-02.
  15. "Entercom's Marketing Chief Wants to Turn up the Volume on Madison Avenue".
  16. "Ruth Gaviria, Most Creative People".
  17. "Women To Watch: Ruth Gaviria, Univision Communications". 2 June 2013.
  18. "St. Jude celebra su conexión con la comunidad hispana" (in Spanish).