Ruth Gaviria

Last updated
Ruth Gaviria
Born1961
Alma mater Tulane University
OccupationChief Marketing Officer, Entercom
EmployerEntercom
Children1

Ruth Gaviria is a Colombian businesswoman. [1] She is known as the first chief marketing officer of the American media company Entercom [2] and former executive vice president of corporate marketing at the Spanish-language broadcast television network Univision. [3]

Contents

Early life

Gaviria was born in 1961 and graduated from Tulane University with a degree in genetics. [4]

Career

Beginning in 1987, Gaviria worked for companies such as Miller Brewing Company and Procter & Gamble. [5] [6] In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list. [7] In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks. [8]

Gaviria has also worked as the director of marketing for People en Español , the vice president of Hispanic ventures at Meredith Corporation [9] [10] and developed the lifestyle magazine, Siempre Mujer . [11] In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision. [12] Gaviria became executive vice president of corporate marketing at Univision in July 2013. [13] She also rebranded the UniMás network. [14]

Gaviria was named the first chief marketing officer of Entercom in February 2016. [15] She has been recognized by Fast Company and AdAge as one of the "Top 100 Most Creative People in Business" [16] and "Top Women to Watch", [17] respectively, and is a board member for the Library of American Broadcasting, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital. [18]

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References

  1. ↑ "La Colombiana detrás de la Estrategia de Univision" (in Spanish).
  2. ↑ "Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue".
  3. ↑ "The Marketing 100". 26 June 2000.
  4. ↑ Weisler, Charlene (14 December 2016). "Spanning All Media:Q&A With Entercom's Ruth Gaviria". MediaPost.
  5. ↑ Fybush, Scott (3 August 2017). ""Come on, Radio is Fun"". RadioWorld.
  6. ↑ del Valle, Elena (17 March 2008). "Listen to Podcast Interview With Ruth Gaviria, Executive Director, Meredith Hispanic Ventures about Meredith's Spanish Language Publications". Hispanic Marketing and Public Relations.
  7. ↑ "The Marketing 100". 26 June 2000.
  8. ↑ https://www.bloomberg.com/research/stocks/private/person.asp?personId=10080105&privcapId=395750
  9. ↑ "Study: Latinas Are Technically Savvy, Brand-Loyal 'Chief Household Officers'". 21 April 2009.
  10. ↑ "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing".
  11. ↑ "Meredith Launches Original Spanish-language Women's Mag". 27 January 2005.
  12. ↑ "Gaviria named CMO at Entercom". 17 February 2016.
  13. ↑ "Univisión promueve a Ruth Gaviria a VP ejecutiva de Mercadeo Corporativo". 16 July 2013.
  14. ↑ "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing | Latin Heat Entertainment". www.latinheat.com. Archived from the original on 2014-08-02.
  15. ↑ "Entercom's Marketing Chief Wants to Turn up the Volume on Madison Avenue".
  16. ↑ "Ruth Gaviria, Most Creative People".
  17. ↑ "Women To Watch: Ruth Gaviria, Univision Communications". 2 June 2013.
  18. ↑ "St. Jude celebra su conexión con la comunidad hispana" (in Spanish).
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